The first agency built to power healthcare’s digital transformation. Our mission: health equity. Named to the Best Healthcare PR Agencies in the World.
The U.S. health care system is adopting artificial intelligence faster than nearly any other sector, and for many patients, that’s unsettling. The rapid integration of AI in medicine, particularly in clinical settings, has left many wondering: Is rising AI use helping clinicians do their jobs better? Or is it setting the stage for a future where AI “superintelligence” takes human experts’ place?
New research into how clinicians are currently using AI offers a reassuring answer, and a roadmap for building health care AI that effectively serves both doctors and patients. Put simply, AI used well is not a replacement for physicians’ expertise, but a force multiplier for it. AI tools, such as Medscape AI, can help to empower physicians to work more efficiently and access critical information faster. Read the full article from Dr. Neha Pathak by tapping the link: https://t.co/sPqajBuMnZ
Dar-axonrasib dared to go where all else failed!
Amazing moment to witness reaching this ultimate Holy Grail of oncology- through amazing chemical biology doubling overall survival for pts w advanced pancreatic cancer!
Personally so excited that through the generous RevMed EAP program our patients in the Bronx will have access to this transformational drug imminently!
@fernandbteich
#ASCO26
One of the most amazing things I’ve ever seen: a standing ovation for the full Daraxonrasib results
I feel inspired and energised, to put it mildly — we have a targeted therapy for pancreatic cancer now, and nothing is undruggable anymore
Congratulations to the leaders honored at the @oncodaily Yvonne Awards 2026. Their work continues to shape the future of cancer care through science, service, mentorship, innovation, and global impact.
#OncoDaily#ASCO26
“The challenge—and the opportunity—before the healthcare community is to leverage the Internet and AI chatbots, maintaining the advantage at what those sources cannot replicate: a trusted, personalized and caring human relationship oriented toward a patient's wellbeing.”
Our new @NatureMedicine Perspective argues that uncritical use of #AI in early medical training may weaken independent clinical reasoning, and proposes a framework for integrating AI while protecting core competencies.
https://t.co/vAriiUhOk4
@NaturePortfolio@dukenus#DukeNUS
The U.S. is currently facing a shortage of 16,000 primary-care physicians, according to an analysis by the nonprofit KFF, which researches healthcare policy, and projections show the shortage is likely to dramatically worsen.
https://t.co/Ebz9XgwABG
Nurse practitioners have become major gap fillers in a widening U.S. physician shortage, growing their ranks by 60% to 461,000 between 2019 and 2025, data from the American Association of Nurse Practitioners show.
Why AI cannot do good science without humans @Nature
With the arrival of ‘AI scientists’, it’s as well to remember that human wisdom, empathy and sheer messiness are as much part of progress as are process and efficiency.
💬 Viewpoint: #AI-enabled tools in clinical education offer real-time guidance and personalization but raise concerns about automation bias, illusion of explanatory depth, and erosion of clinical judgment if uncritically adopted.
https://t.co/n30HqlwYej
A new Review Article examines how LLMs could reshape informed consent in clinical research by making it clearer, more accessible, and more responsive to participants' needs. It also highlights safeguards required for responsible use. Learn more: https://t.co/fH41DaSsk2
From scrolling Reddit threads to watching YouTube videos and chatting with AI, the patient journey has dynamically changed.
Evolving healthcare communications to sync with the new patient journey must be a priority.
My @ForbesCouncils debut.
“The recognition is a powerful validation of the agency’s highly specialized model, which was purpose-built to navigate the turbulent intersection of healthcare innovation, stringent regulation, and public reputation.”
https://t.co/OcsZtibhfB
“In an industry dominated by legacy giants, a Chicago-based agency has achieved in just over two years what takes many firms decades.”
@BriefGlanceNews has the feature analysis of our journey from launch at CES 2024 to one of the Best Healthcare PR Agencies in the World.
It is becoming clear that AI literacy needs to be plugged into clinical literacy. Why?
Because the next generation of physicians will not just need to use AI. They will need to understand when to trust it, question it, and explain it, aka the AI DOCTOR.
A new scoping review mapped proposed AI competencies for medical students across 54 studies and 22 countries. This review identifies seven core domains from ethics and regulation to clinical use, critical appraisal, and AI foundations.
Read here: https://t.co/QxnNQb9F1j