Athena Communications

Digital. Comms. Creative. Shaped in politics, now powering frontier technology.

[Athena Communications @AthenaCommsHQ]

Very excited to announce we are now @Minima_Global's retainer marketing agency ✊

[Minima @Minima_Global]

New Marketing Partner Appointed

Minima is thrilled to announce that we have hired a new retainer marketing agency to help us with our growth initiatives in 2024.

“The Athena Labs team have an impressive record and they have already demonstrated a strong understanding of Minima and its potential. We are excited to to start working with them during this pivotal year for us.” – Hugo Feiler, CEO – Minima Global

@AthenaLabsHQ are an agency of seasoned web3 marketing experts who have scaled blockchain brands across the industry. Launched over 2 years ago, the company has grown into a full-service growth engine covering PR, Social Media, Influencers, SEO and more.

Before building businesses in web3, co-founders Conrad Young and Charlie Apthorp led marketing teams in industries as diverse as AI, cyber-security, travel, and tech. Their work as political communications strategists saw them win national election campaigns for clients in the UK and abroad.

“Having admired Minima from afar for a long time, we’re very excited to finally be working with Hugo’s talented team. Minima’s position as the most decentralised blockchain in the industry and its thriving community make it a dream client. The brand has a large part to play in bringing the power of DLT to businesses and communities around the world, and our team will be working tirelessly to make it so.” – Conrad Young, Co-Founder of Athena Labs

Minima believes that this latest collaboration will significantly boost our growth this year. We are eager to team up with this skilled and committed agency, and we're excited to unveil the outcomes of our joint efforts.

[Athena Communications @AthenaCommsHQ]

@RoryStewartUK thoughts on being the most listened to podcast by UK MP's? (this data is pretty reliable).

[Athena Communications @AthenaCommsHQ]

Great to see our long term clients Minima winning DePIN project of the year at the @TheDCW_X Awards.

Congrats to the other winners, in particular our friends at @Flight3official, and a huge thanks to @jamesbowater and the rest of the digital commonwealth team.

[Minima @Minima_Global]

Delighted to have won Best DePIN Company at the @TheDCW_X Awards!

The potential of DePIN as a sector is enormous and has never been more relevant.

We want to thank our Industry partners @Siemens, @Geely, @Volvo, @Arm and our other partners who made this possible.

Big things in store, stay tuned.

[Minima @Minima_Global]

The Future of Blockchain is Embedded. The Future of Embedded, is Minima.

Working together with @arm through their Flexible Access program, we will be putting our blockchain onto chip - the only blockchain where this is possible.

Read our full blog at: https://t.co/98QrDWhBdT

[Minima @Minima_Global]

We weren't kidding when we said very, very soon 😎

Now live:

🌐https://t.co/YFnbtlZ3ln - a new website to communicate our Embedded Blockchain ambitions

🧱https://t.co/XbPv8ar9Zq - a web-based block explorer

🛠️https://t.co/SWIC95t2D8 - an updated resource for anyone looking to build on Minima

[Athena Communications @AthenaCommsHQ]

👀

[CoinDesk @CoinDesk]

EXCLUSIVE: #RWA platform @agridex taps @Stripe's @stablecoin to offer agricultural exporters faster and cheaper cross-border transactions with #USDC stablecoin on @solana.

By @sndr_krisztian
https://t.co/FtUCE5vLMZ

[Ryan S. Gladwin @Ryan_S_Gladwin]

🗣️ "I'm documenting crypto culture, one of the most interesting cultures in the world."

It was great chatting at the first Web3 Marketing event (@W3Morg) about narratives in crypto. Thanks for having me 🙏

[Web3Marketing.org @W3Morg]

After an amazing event in London, we're excited to launch our exclusive community of top Web3 Marketers! 🤝

Whether you're a Web3 CMO, Founder, or Marketer, join our community to level up your Web3 game. ✨

Let’s grow together, share insights, and build the future of Web3.

[Athena Communications @AthenaCommsHQ]

@0lliecrypto @Ryan_S_Gladwin @snowcrash0x Great notes! We'll use this for some of the clips. Thanks Ollie

[London Web3 Week @LondonWeb3Week]

How do you master web3 marketing or create a world class web3 agency in 2024?

Diving into all this juicy alpha tonight at 6pm are the experts from @AthenaLabsHQ, @Flight3official, @serotonin_hq, @LunarStrategy, Crest Labs, Benzimra & Co, Penrose Partners & more

Link below👇🔗

[Minima @Minima_Global]

🎥 https://t.co/T0ftrmPw6k

Working in partnership with Influx Technology & Race Lab McLaren, we take you on the journey as we build a solution to capture data from a McLaren Artura on track, sending it to Race Engineers & Tokenising events for fan engagement live at the edge.

This is true full node blockchain technology running on a car, operating at high-speed, communicating in real time - we are excited to reveal this to you!

[Minima @Minima_Global]

Coming to #TOKEN2049 - Embedded Blockchain x Motorsport. You do not want to miss this!

Join us for the Premiere screening of our Motorsport Journey so far 🏎️

📽️ https://t.co/cDNEAnn47a

[Minima @Minima_Global]

Minima can embed itself into almost any device on the planet, we’re counting on you to mention the twitter accounts of projects or companies (web2 or web3) whom you think should be integrated with Minima's blockchain.

We can't wait to see what you come up with !

[Nosana @nosana_ai]

📢 Check out @JesseEisses on the latest @WeAreDePIN podcast!

Learn how Nosana leverages #DePIN and blockchain to democratize AI, making advanced technology accessible to all 💚

Find the full episode here: https://t.co/fZRaQHEpgL

[We are DePIN @WeAreDePIN]

🎙️ We're thrilled to share the launch of our podcast, focused on DePIN projects!

Join us as we dive deep into the world of DePIN with insightful interviews and captivating conversations.

Get ready to learn from industry leaders like @AethirCloud @nosana_ai @Drife_official @streamr @OBORTECHhub and many more to come.

First episode is dropping today – stay tuned!

[Minima @Minima_Global]

We know that you're no slouch @CoinDesk 🏎️

Thanks @Liqquidity!

Read the full article in the comment below ⬇️

[Minima @Minima_Global]

Cointelegraph is first across the line with our McLaren News 🏁

Thanks for the coverage @Cointelegraph and @MrArijitS

https://t.co/o4YKGq8dEi

[Minima @Minima_Global]

🚨 A WORLD 1ST IN MOTORSPORT 🚨

Minima X McLaren RaceCars 🏎️

We’re thrilled to announce Minima is powering the world’s 1st on-chain DEPIN race-data logger in a McLaren GT4 supercar at the famous Spa Race Course this year

Watch the trailer for this game-changing technology 🔽