Azalea Commerce

Building Shopper-Centric, Walled Gardens of the Future

[Azalea Commerce @AzaleaCommerce]

@tkawaja You don’t want to find yourself in this quadrant of the political #lumascape

[Azalea Commerce @AzaleaCommerce]

@Snapchat is making big moves in local. Great roundup of the new features by @mikeboland https://t.co/gsxsjAYYZY

[Azalea Commerce @AzaleaCommerce]

Know what type of media stands to benefit the most? Retail Media. #cookiecrusher #IABALM

[Alex Weinstein @AlexWeinstein]

$100B has been spent in digital advertising, but a significant and growing portion is concentrated in walled gardens - Google, FB, Amazon. They don’t suffer as much from the loss of the third party cookie - they benefit. #IABALM

[Azalea Commerce @AzaleaCommerce]

@amandaemartin “Church, meet State.” Yeah, we’ve met.

[Azalea Commerce @AzaleaCommerce]

“RIP Walled Gardens. Long live the Walled Gardens.” Ahem, not dead yet.

[Sarah Sluis @SarahSluis]

“We are at peak walled garden.” according to @tim_armstrong He predicts angst from government/partners/users means next unbundling is already starting to happen - but it may take 10 years. #IP2020

[Azalea Commerce @AzaleaCommerce]

Facebook continuing to give users more control over their data, let’s see if the business press gives them any credit for this move. @Facebook #transparency https://t.co/5Yc7KFIHFy

[Azalea Commerce @AzaleaCommerce]

Enemy (every retailer) of my enemy (Amazon) is my friend. Google Cloud launches new solutions for retailers – TechCrunch https://t.co/wn78AJPnzm

[Azalea Commerce @AzaleaCommerce]

@LUMA_partners @LiveRamp @tkawaja Great story well told

[Azalea Commerce @AzaleaCommerce]

#DMSBYLUMA

[Azalea Commerce @AzaleaCommerce]

@LUMA_partners @Fyber @4INFO @tealium @ZEFRinc @EyeotaTweets @GoFastPay @ispottv @radarlabs @ROKT @Google @LinkedIn @LiveRamp @QuadGraphics @Spotify @verizonmedia Gonna be lit!

[Azalea Commerce @AzaleaCommerce]

@sminero We did a variation for VW years ago, paying expiring meters and leaving a note.

[Azalea Commerce @AzaleaCommerce]

This trend is gaining steam. Nike Buys Analytics Firm Celect. Are Retailers The Next Mar Tech Acquirers? | AdExchanger https://t.co/1wy6zCIPmG

[Azalea Commerce @AzaleaCommerce]

Alternate headline: Sizmek is a Trojan Horse into Amazon’s Walled Garden. Is Amazon’s Sizmek Acquisition Really A Threat To Google? | AdExchanger https://t.co/wiSVFs6pug

[Azalea Commerce @AzaleaCommerce]

The battle for local attribution heats up. Foursquare Acquires Placed From Snap, Raises $150 Million | AdExchanger https://t.co/W2z34s0efG

[Azalea Commerce @AzaleaCommerce]

How Walmart is going after brands like Kellogg's for retail ad dollars | AdAge https://t.co/X3N05gS4zk

[Azalea Commerce @AzaleaCommerce]

“Walmart is becoming a Technology Company” We agree @Mike_K_Spencer. Except “has become” is more accurate. ⁦@WalmartLabs⁩ https://t.co/m6VA4jtSSY

[Azalea Commerce @AzaleaCommerce]

The big (box) battle for agency hearts and minds (and $$) Watch this space. Exclusive: Target’s In-House Agency Roundel Will Create Campaigns for Other Companies – ⁦@Adweek⁩ @roundel ##newfronts https://t.co/DsP9oDByJE

[Azalea Commerce @AzaleaCommerce]

Kind of a big (box) deal. Exclusive: Walmart to make first direct pitch to big corporate ad buyers at New York event - Reuters https://t.co/Goq4kAopzf

[Azalea Commerce @AzaleaCommerce]

Read how Azalea is setting an ambitious goal of helping retailers compete https://t.co/vdcApSDPqi via @xconomy

[Azalea Commerce @AzaleaCommerce]

Whoa, ⁦@OSchiffey⁩ is dropping some truth bombs over the walls. Walled Gardens Are Eating Open Programmatic – Here’s How They Do It | AdExchanger https://t.co/0iAoSRFygE