Beacons Point

San Diego-Based Video Production Company
Break the Scroll. Demand Attention. ℠

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@tiktok_us announces partnership with @Linktree_ to open the door for more referral traffic options

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@tclarkmedia @BeaconsPoint 😉

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@HubSpot We paired up with two great thought leader on this subject and made a podcast episode: https://t.co/DzHNW7NLWH

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@worldata

Subject lines that mention Review/Testimonial have increased open rates:
Business: UP 22%
Consumer: UP 27%

#INBOUND22

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@triplewhale @ah_meade fitting!

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1. B2B businesses can break out of the product demo mold and tell an engaging and compelling story

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@_scottgarcia shares some direct mail stats in his "What's Next: Spot the Signals: Test your Knowledge with the https://t.co/1Cl4es4QFF Team"

- Direct mail response rates are between 5%-9%, compared to the average email CTR of <2%

#INBOUND22

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@worldata suggests talking like yourself and being transparent to your audience we love that. He just released an email calendar. Email him at [email protected] to receive it!

#INBOUND22

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@ashleyfaus @Atlassian 🥂🥂

[Beacons Point @BeaconsPoint]

• Create a highlight reel
• Create mini-clips :10-:60 for social (use @canva, @descript, or other video editors!)

[Beacons Point @BeaconsPoint]

• Post it on YouTube

Make sure you optimize your videos, add captions (use services like https://t.co/IWEF7c3cTA)
Always add time codes (proper format example: 00:05 introductions)

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@CJ_24K @TomShapiro @nharhut Thank you so much, Chris! We have used more of the FOMO messaging when it comes to webinars and other events.

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@nharhut @INBOUND @TomShapiro @JenWeise Great information Nancy!

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@CJ_24K @TomShapiro @nharhut Thank you so much for breaking that down for us! Do you have an example of both?

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@HugleyA "95% of future buyers are out-of-market at any one time, especially for B2B buyers that aren’t making frequent purchases. Demands the need to stay top-of-mind, grow mindshare, and demonstrate authority so they think of you when they enter the market again to purchase"

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@dharmesh We love your energy Dharmesh! Great presentation.

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@andymci We will have some! We're also "live tweeting" a lot of it.

[Beacons Point @BeaconsPoint]

Take your webinars from boring to buzz-worthy 3:00 PM
Hosted by Alyssa Peltier, @emilyedick

[Beacons Point @BeaconsPoint]

All events are in EST
Marketing Rules of Thumb "Trust It" or "Bust It" 11:45 AM
Hosted by Nancy Harhurt, @TomShapiro, and Jen Wiese