Benjamin Antier

Co-Founder & CEO of the CTV advertising technology company @GetPublica (Acquired by IAS) Entrepreneur. Investor. Ad-Tech Geek.

[Benjamin Antier @BenAntier]

I am very excited to be able to share this announcement with the world!

It has been my greatest professional achievement to work alongside such a talented team at @Samsung_Ads and helping them transform the way people watch TV.

Learn more here: https://t.co/c9ORPGXBrr

[Publica by IAS @getpublica]

Can the CTV ad market continue its rapid growth in 2023? 📈

Publica VP Strategy @Gu881n5 will be speaking at @videoweek Roadmap alongside leads from @WBDAdSales, @TotalMediaUK & @PubMatic about the role of data and programmatic tech in TV advertising.

▶️ https://t.co/pQzendP4Mi

[Paul Gubbins @Gu881n5]

Enjoyed moderating the CTV 'Privacy & Consent' discussion at this weeks @IABEurope Virtual CTV Day.

The leads from @sourcepointinc, @LiveRamp & @OneTrust provided some great insights!

Thanks for inviting @getpublica to take part!

Full Q&A here 🎬 https://t.co/ThMs08oo0w

[Publica by IAS @getpublica]

What global trends are currently shaping the CTV advertising sector? 🌐

Publica Senior Director @alysha_dino will be speaking alongside leads from @IPONWEB, @xandr & @Brightcove at #AVS2022 about the role of programmatic in CTV ad buys.

Register here 👉 https://t.co/jrxy2XsI8r

[Paul Gubbins @Gu881n5]

"If 2022 is the year of CTV, 2023 will be the year of CTV app discovery by TV audiences!"

I could not agree more @stephmillerPM, enjoyed this Q&A in @videoweek with yourself & Tim Cross about the future of the addressable TV ecosystem 👌

https://t.co/OJoVXZd6fH

[Benjamin Antier @BenAntier]

Could not be prouder of @alysha_dino from @getpublica 👏

[ExchangeWire @exchangewire]

The shortlist for Ad Tech Rising Star for #TheWires22 is out!⭐️ Congrats to:
Airey Baringer @TripleLiftHQ
Karina Caunane @bluebillywig
Alysha Dino @getpublica
Melissa Gallo @Yieldmo
Rosie Greening @Captify
Charlotte Havard @scibids
Ann Jack GroupM’s @XaxisTweets Norway
(PART 1)

[Publica by IAS @getpublica]

Don’t miss the @IABTechLab's Advanced TV: The Quest for Universal Addressability event, where we’ll be talking about the role OMSDK can play in the future of TV measurement.

Join the discussions about the future of CTV: https://t.co/OwwHeORCza

#CTV #OMSDK #AdServing #SSAI #AVOD

[Publica by IAS @getpublica]

Publica is proud to be taking part in the @IABEurope CTV Virtual Day on 25th October.📺

VP of Strategy @Gu881n5 will be moderating a ‘Privacy & Consent' on CTV discussion with leads from @LiveRamp, @OneTrust and @sourcepointinc.

Register to join: https://t.co/SURPQ5NRPA

[Publica by IAS @getpublica]

Standing room only for the Publica CTV discussion between @alysha_dino & @DIRECTV today at @advertisingweek NYC.

A great conversation about the evolution of the addressable TV ecosystem, and the advertising technology and data powering its rapid growth!

#CTV #AWNewYork #SSAI

[Integral Ad Science @integralads]

We're coming soon to @Netflix! IAS verification on Netflix will enable marketers to maximize engagement through insights and provide transparency into advertising performance on the upcoming Netflix ad-supported tier. Read more here: https://t.co/cFPVPInPFD

[Publica by IAS @getpublica]

We’re proud to support @videoweek's 2023 CTV Advertising Guide.📺

Publica VP Strategy @Gu881n5 along with leads from companies such as @Samsung_Ads, @Roku, and
@WBDAdSales provide their best practices for the CTV buy and sell sides to follow.

▶️ https://t.co/7bZTeyjBHx

[ADWEEK @Adweek]

Connected TV will become the center of the marketing mix. Buyers will start to buy CTV first and then plan around it.

— @GetPublica’s @BenAntier #ConvergentTV

[ADWEEK @Adweek]

Tips: Use multiple programmatic platforms, have differentiated ways of selling (offer first in pod to one seller, plug in multiple partners into different contexts), and, critically, put the user experience first.

— @GetPublica’s @BenAntier #ConvergentTV

[ADWEEK @Adweek]

Programmatic has already played a significant role in CTV. On average 50% of ads delivered on CTV devices are sold programmatically, but for some newer players it’s 100%.

— @GetPublica’s @BenAntier #ConvergentTV

[ADWEEK @Adweek]

Adweek’s @MattSteinmetz talked with @GetPublica’s @BenAntier about what it would really take to build CTV ad breaks that programmatic advertisers will want to target. #ConvergentTV https://t.co/1W0CqsvmMB

[Paul Gubbins @Gu881n5]

Great to see @getpublica Co-Founder & CEO @BenAntier on stage today at the @Adweek Convergent TV Summit talking about the data and programmatic technology growing the addressable TV ecosystem 📺

#AdServing #SSAI #AVOD #FAST #ConvergentTV

[Paul Gubbins @Gu881n5]

All you need to know about CTV inventory quality!

A very handy guide from the @integralads team especially if you are looking to increase your ad buys on addressable TV 📺

Download via 👉 https://t.co/y1VjG7e4Mh

[Publica by IAS @getpublica]

We’re excited to be speaking at @advertisingweek NYC next week!

Publica will be hosting a fireside chat with Matthew Jamison, Group VP, Digital and Demand Partnerships for @DIRECTV about the evolution of addressable TV. DM to meet with us there 🤝

#CTV #AdServing #SSAI #AVOD

[Publica by IAS @getpublica]

We’ll be at @Adweek Convergent TV Summit West in LA this week where Publica Co-Founder & CEO @BenAntier will be on stage talking about how to build the streaming ad breaks that advertisers will want to target. DM to meet with us in person there.

#ConvergentTV #AdServing #SSAI

[Benjamin Antier @BenAntier]

Looking forward to this, if you are heading to the @Adweek #ConvergentTV event in LA next week and want to meet and learn more about @getpublica, please drop me a DM!

[Publica by IAS @getpublica]

Next week, we’ll be at @Adweek's Convergent TV Summit, where our Co-Founder & CEO @BenAntier will be on stage talking about how streaming publishers can build ad breaks that programmatic advertisers will want to target 🎯.

Register here ▶️ https://t.co/JW3AzbBC1v

#ConvergentTV

[IAB UK @IABUK]

🎙️Delve into @xandr's podcast series, 'The Programmatic Life' meeting the talent behind the ad tech. With guests including @MSIXagency, @InitiativeWW & @getpublica

▶️Listen here https://t.co/laDACfmDhy #programmatic #podcast