Brooke Gocklin

Editor-in-Chief @Contently | Strategic Content Marketing Leader

[Content Marketing Institute @CMIContent]

How can I show the value of my content marketing and get more budget to produce better assets? Contently’s @BGocklin has the answer #sponsored #MarketingAnalytics
https://t.co/ODn2izZbhh

[Brooke Gocklin @BGocklin]

How can I show the value of my content marketing and get more budget to produce better assets? Contently’s @BGocklin has the answer #sponsored #MarketingAnalytics #ContentMarketing https://t.co/POv7wCCcxS via @CMIContent

[Atlantic Webworks @atlanticwebworx]

The Content Director's Secret to Measurable Impact [Sponsored] https://t.co/9hSB6trKY8 by @BGocklin

[Contently @contently]

Get more from your content metrics. Join Dawn DiLorenzo and Brooke Gocklin as they share the six metrics every content marketer should be measuring to prove their value and get more budget in the new year. Save your spot.

https://t.co/hfKwZdDIhw

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

How do journalism and content marketing differ? And which one is right for your needs?

What's the Difference Between Journalism and Content Marketing?
https://t.co/mUiPSeG3F8 @contently @BGocklin
#contentmarketing #journalism

[Marketing AI Institute @MktgAi]

The recent "#helpfulcontent" update prioritized quality content written for humans. How Does @Google Treat AI Content? One Marketer Sure Found Out - @paulroetzer and @MikeKaput discuss @neilpatel's findings on Ep. 23 of The #MarketingAI Show: https://t.co/nEHzQysx59

[Marketing AI Institute @MktgAi]

Why worry about #responsibleAI now? @BCG warns that government regulations are coming. In particular, the EU’s #AI Act is expected to drop in 2023. It’s “one of the first broad-ranging regulatory frameworks on AI,” says BCG. Read more from @mikekaput: https://t.co/RcFB0Nml1G

[Martin Lieberman @martinlieberman]

Chief Content Officer is still a relatively new title, and it was all the rage a few years ago, but why isn't it a more widely accepted role in the C-Suite? Shouldn't it be? @BGocklin says yes. https://t.co/OCjXPs70rY #cco

[Brooke Gocklin @BGocklin]

Writing #code and writing #content aren't exactly synonymous. But #technology is changing... and fast. What skills will you need to provide more value to your organization? #AI #ContentMarketing https://t.co/bDa8ssPq63 via @LinkedIn

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

Execs: you've got 2 choices when it comes to marketing strategy...

1) Serve existing demand
2) Create new demand

Too many of y'all are focused on #1 👇

[Marketing AI Institute @MktgAi]

Data + AI + motivating content = a win for you AND your customers. Learn more in this great post from @persado's @bgocklin #AI #motivation #contentmarketing #contentcreation https://t.co/5UYBTPg8WF

[Contently @contently]

"Whether you’re a forward-thinking leader at a Fortune 500 company or a marketing manager at a mid-sized brand, AI will be part of your work routine soon enough."

Great perspective on the future of martech from our new editor-in-chief @BGocklin: https://t.co/7VFsNujX4r

[Brooke Gocklin @BGocklin]

What does the future of content marketing look like? And how will technology help shape the role content plays in business? Discover key insights in @contently's The Content Strategist. https://t.co/rt6BKIfg3g

[Copywriting Tips @copy_tips]

Should you aim for accurate spelling and grammar? Definitely. But if following the rules would make your copy less effective, it's better to break them.

[Semrush @semrush]

Ever heard of the 4 P's of marketing? Exploring these will give you a deeper understanding of your competitors’ marketing strategies👇
https://t.co/H9KgJIhNBV.

[Marketing AI Institute @MktgAi]

No matter what content you write, there's a good chance #AI could help you do it better. 📃 Click to learn how. (Coming to #CMWorld? This is a great primer before @paulroetzer's session!) #contentmarketing #contentstrategy #contentcreation https://t.co/C2co9tvx0W

[Brooke Gocklin @BGocklin]

AI is here to stay. It's how we respond that will shape the future of business. https://t.co/Bca45YuLIO

#AIContent #ContentMarketing #AI #AILanguageGeneration #AIMarketing #NextGenContent

[Brooke Gocklin @BGocklin]

Keywords aren’t dead. Google is just smarter. Create content for humans, not bots. The algorithms are smarter than you think. 🤓

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

99% of content marketing fails.

That tweet, LinkedIn post, YouTube video, TikTok, blog post... The biggest reason they fall flat is that you didn't have a great answer to this question 👇👇👇