@janthonylong My take is, it was once helpful when categories weren't saturated and products actually competed on features and innovation. It made sense to say "our cars are the safest - look, we have this new thing that keeps you from launching through the window". That time passed.
"They could continue the campaign with attractive black, Latino, and Asian celebrities wearing American Eagle and the line: “I’ve got good jeans, too”.- @davetrott
https://t.co/qJvgJqjhyM
"Fun, style, humour, intrigue, all things that don’t go on a balance sheet, but make the advertising enjoyable, the things that make it actually work."- @davetrott
https://t.co/WcohizLArH
I repeat…
Brand=Expertise as reputation.
Branding=How you make brand known.
Marketing=leveraging limitations—value—identifying opportunities.
Whether you’re trying to define a personal or a professional service brand, the brand forms after the experience ends.
@davetrott
"Restraint."
Client: We have several points we want to make in the ad. How many can we fit?
Restraint: The "one" point that most represents the concept.
Client: But we can list so many...
Restraint: Or you can make one strong point that resonates.
Google's NotebookLM is the current best "wow this is amazing & useful" demo of AI
Here I gave it the entire text of my book, it turned it into a podcast, a study guide, FAQ, timeline & quite accurate chat
Listen to the first few minutes of the "podcast." Seriously, just listen.
My advice to Gen Z
Exceed in secondary school
Get a degree from public university in a field with promising job path (unless in medicine or engineering, the a prestige university or poly-technical institute)
Make yourself indispensable in your career
Live frugally
Save money every paychecks
Buy a duplex when you can afford to
Regularly buy SPY and Bitcoin in 8 to 2 ratio -- then HOLD for 20-30 years
DO NOT BECOME AN ACTIVE TRADER
Hope for massive bear market in stocks so that you can avg down
Retire at age 55 in upper 1% of wealthy households
AI sucks, google search is shit, shopping online is shit, spotify algorithms are shit, windows search on my own PC is shit, subscriptions are shit, throttling is shit, ads when the tvs paused are shit, autoplay is shit, premium features that used to be standard are shit .. like