Hey Twitter friends
I’m looking for someone to help audit a google ads campaign I’m running for a client and having a hard time achieving the marketing goals!
Would love to get some feedback
#TIA
Influencers Whitelisting ads
Utilizing influencer pages on FB/IG to run ads through via your ad account. So the consumer doesn’t see branded only ads, they see what seems to be organic content mostly.
With this form of advertising, we see a way lower CPC and Hight CPA
UTM's (Urchin Tracking Module) codes are snippets of code attached to the end of a URL used to measure the effectiveness of digital marketing campaigns
With FB ads delayed attribution being such an issue right now a UTM will help you track conversations in Google analytics