ps. A word about gift cards: a lovely idea but…
A gift card is *not* revenue. It's a loan. If you're buying a gift card at a 10% off, it's a *predatory* loan!
The best way to support your local biz? Encourage them to offer new types of service that you’d pay for today.
4/end
We've stepped up support to try to help as many folks launch ASAP. (You can be up same day with a landing page.)
Need help? Need ideas? Reply here, DM or email me ([email protected]), or just start a support chat at https://t.co/Y2b3vU8ykD.
3/x
If you're a shop, studio, performance venue, religious institution–��we can easily help you bring your loyal customer/supporter community online & continue delivering value. Here's a guide we developed to help you think through what you might offer now
2/x
https://t.co/lfBhVrxTpL
Blown away by the variety of small businesses who have reached out to us about bringing their physical business online… I've talked to a gym, meditation studio, music teacher, wine shop, and musical artist – just in the past few days.
1/x
https://t.co/lfBhVrxTpL
We're hearing from lots of publishers dealing with collapsing local ad revenue. If you're considering donations or accelerating your move toward subscriptions/memberships, be sure to join us next week for a live webinar w/
@tryPico cofounder @jasonwbade.
https://t.co/CVaTD6uJFB
Does your newsroom need $5K to cover #COVID19?
Apply here for support from Facebook's Journalism Project via @lenfestinst & @LocalMediaAssoc: https://t.co/ZfNqPsV5rz
Grants are reviewed on a rolling basis: apply now, get support now. #localnews
Today's Byline newsletter was packed! We've been reading about:
@StyliChara on launching memberships
@splicenewsroom's new #splicebetafund@benthompson on 'pandemics and paywalls'
@DW_Grant on signup friction
Plus new today on The Byline from @tcb… https://t.co/l8njJesIzu
Miss this week's newsletter? Catch up here!
@azirulnick writing for @splicenewsroom on whether you're ready for membership; @simonowens on The Information's success, and a great Blue Lena/@tryPico case study on @SentinelColo
https://t.co/36g7Oapptn
…@craigmod's superb breakdown on building a membership program, and @simonowens writing for @wnip on Business Insider's content and paywall strategy.
Sign up here 📨 to make sure you don't miss the next issue! https://t.co/MYokYmShth
Today's roundup featured @ryansager's guide to writing email subjects!
+
Links to @splicenewsroom's guide to asking for money, @maxwillens's breakdown of how IBD grew subs to 80% of revenue, @ljin18 of @a16z on finding your 100 true fans,…
👉 https://t.co/lHftqjAUcP
��� A behind the scenes look at four newsrooms that are growing with paid acquisition…
3500-ish insight-packed words.
Exclusively yours, for free, available today.👇
Act now. Don’t wait. 📈
https://t.co/3w4Gi3C0Al
Start the short week off right!
Read @phillipadsmith’s latest in our series on paid acquisition for newsrooms, co-published with our friends from @lenfestinst and @membershippzzle
https://t.co/6wI2Zy2srT