The Byline (Archived)

Actionable guides and advice for community entrepreneurs, brought to you by @Pico.

[The Byline (Archived) @CheckTheByline]

👉Read it here! https://t.co/WC8unlwFZP

📨And signup, as always, at https://t.co/9Nz3uKiCZI

[The Byline (Archived) @CheckTheByline]

Today's Byline newsletter was packed! We've been reading about:

- @emilyroseman1's @ZetlandMagasin membership case study
- @lenfestinst new collab with @membershippzzle
- @LocalMediaAssoc's case study on the @PressHerald

Plus new on The Byline by @tcb! https://t.co/3nVv9PpjPj

[The Byline (Archived) @CheckTheByline]

#GivingTuesday might be over, but @tcb has some great examples of how to continue asking your community for support!

Featuring publishers like @KQED, @ColoradoSun, @bklyner, @THECITYNY, @mtfreepress, and @TexasObserver

https://t.co/3nVv9PpjPj

[Jason Bade @jasonwbade]

ps. A word about gift cards: a lovely idea but…

A gift card is *not* revenue. It's a loan. If you're buying a gift card at a 10% off, it's a *predatory* loan!

The best way to support your local biz? Encourage them to offer new types of service that you’d pay for today.

4/end

[Jason Bade @jasonwbade]

We've stepped up support to try to help as many folks launch ASAP. (You can be up same day with a landing page.)

Need help? Need ideas? Reply here, DM or email me ([email protected]), or just start a support chat at https://t.co/Y2b3vU8ykD.

3/x

[Jason Bade @jasonwbade]

If you're a shop, studio, performance venue, religious institution–��we can easily help you bring your loyal customer/supporter community online & continue delivering value. Here's a guide we developed to help you think through what you might offer now

2/x
https://t.co/lfBhVrxTpL

[Jason Bade @jasonwbade]

Blown away by the variety of small businesses who have reached out to us about bringing their physical business online…  I've talked to a gym, meditation studio, music teacher, wine shop, and musical artist – just in the past few days.

1/x

https://t.co/lfBhVrxTpL

[Jason Bade @jasonwbade]

Amidst the COVID crisis… a small bright spot for journalism, local news, and the online communities that local publishers foster…

[a short thread]

[The Byline (Archived) @CheckTheByline]

We're hearing from lots of publishers dealing with collapsing local ad revenue. If you're considering donations or accelerating your move toward subscriptions/memberships, be sure to join us next week for a live webinar w/
@tryPico cofounder @jasonwbade.
https://t.co/CVaTD6uJFB

[David Grant @DW_Grant]

Does your newsroom need $5K to cover #COVID19?

Apply here for support from Facebook's Journalism Project via @lenfestinst & @LocalMediaAssoc: https://t.co/ZfNqPsV5rz

Grants are reviewed on a rolling basis: apply now, get support now. #localnews

[The Byline (Archived) @CheckTheByline]

👉Read it here! https://t.co/9d2F2iQO3k

📨And signup, as always, at https://t.co/9Nz3uKiCZI

[The Byline (Archived) @CheckTheByline]

Today's Byline newsletter was packed! We've been reading about:

@StyliChara on launching memberships
@splicenewsroom's new #splicebetafund
@benthompson on 'pandemics and paywalls'
@DW_Grant on signup friction

Plus new today on The Byline from @tcb… https://t.co/l8njJesIzu

[The Byline (Archived) @CheckTheByline]

@azirulnick @splicenewsroom @simonowens @tryPico @SentinelColo 📨Sign up for the next issue at https://t.co/MYokYmShth

[The Byline (Archived) @CheckTheByline]

Miss this week's newsletter? Catch up here!

@azirulnick writing for @splicenewsroom on whether you're ready for membership; @simonowens on The Information's success, and a great Blue Lena/@tryPico case study on @SentinelColo

https://t.co/36g7Oapptn

[Sarah Ebner @sarahjebner]

Terrific article @ryansager on #newsletter subject lines, in @CheckTheByline. Includes this nugget: https://t.co/wdcirgY9o1
#digital

[The Byline (Archived) @CheckTheByline]

…@craigmod's superb breakdown on building a membership program, and @simonowens writing for @wnip on Business Insider's content and paywall strategy.

Sign up here 📨 to make sure you don't miss the next issue! https://t.co/MYokYmShth

[The Byline (Archived) @CheckTheByline]

Today's roundup featured @ryansager's guide to writing email subjects!
+
Links to @splicenewsroom's guide to asking for money, @maxwillens's breakdown of how IBD grew subs to 80% of revenue, @ljin18 of @a16z on finding your 100 true fans,…

👉 https://t.co/lHftqjAUcP

[Phillip Smith @phillipadsmith]

��� A behind the scenes look at four newsrooms that are growing with paid acquisition…

3500-ish insight-packed words.

Exclusively yours, for free, available today.👇

Act now. Don’t wait. 📈

https://t.co/3w4Gi3C0Al

[The Byline (Archived) @CheckTheByline]

Start the short week off right!

Read @phillipadsmith’s latest in our series on paid acquisition for newsrooms, co-published with our friends from @lenfestinst and @membershippzzle

https://t.co/6wI2Zy2srT

[The Byline (Archived) @CheckTheByline]

Happy New Year from everyone at The Byline! 🎊🎉🎊🎉🎊 What are ideas you want us cover this year?