@runbeagle McDonald's UK tried to do a campaign called Trick or Eat #trickoreat for Halloween but received a lot backlash because consumers thought they were poking fun of poverty and the rise of cost of living #curtindigipr
@runbeagle Consumers feel like they are a part of a community or tribe. A company that I worked for back in Canada called Showcase has created a participatory culture where teens feel safe and encouraged to post videos of using their products #curtindigipr
@runbeagle Looking at who is participating with the brand also shows if they are hitting their target market and if it is reflecting their image that they want #curtindigipr