Clay Hebert

The most important part of the Law of Attraction is the last six letters.

[Clay Hebert @clayhebert]

A personal brand isn’t about followers.

It’s about owning a valuable word or phrase in the market.

@simonsinek is the WHY guy
@BreneBrown is the VULNERABILITY woman
@MrBeast is the YOUTUBE guy
@susancain is the INTROVERT woman
@garyvee is the HUSTLE guy
@AlexHormozi is the $100M guy
@tferriss is the 4-Hour guy
@EstherPerel is the RELATIONSHIPS woman
@zachpogrob is the OBSESSION guy

Before you try to get followers, figure out what word or phrase you want to own.

Then every piece of content you put out is a brick in your pyramid of owning that word. 🧱

- It gives you FOCUS on what you talk about.
- Which helps massively with CONSISTENCY.
- And it gives your new followers CLARITY on who you are.

Focus + Clarity = Growth

[Clay Hebert @clayhebert]

I love this, but for me, Step 2a and 2b aren't "what did you say in Slack over the last week?" ...it's the loads of great content I already have that hasn't been customized for each channel and promoted (or even published.)

- Some of it is from keynotes sitting here on my private hard drive.
- Some are banger podcasts that were never promoted well, etc.

Two examples below:

https://t.co/M6HBfriJAi

https://t.co/A67KBdnHgf

I've been thinking about and tinkering with this "Content Machine" idea for a while (I don't want to sell it, I just want to use it) ... so if you want, I'm happy to show you my thoughts and be a warm test case.

I literally have a hard drive sitting here and a list of stuff ready to chop up and publish. (What my "Content Team" would do ... if I had one.)

[Clay Hebert @clayhebert]

@torreydawley 🦍

[Clay Hebert @clayhebert]

@torreydawley Love it, bro

[Clay Hebert @clayhebert]

@cathrynlavery @ycombinator Can AI just take all the government jobs?

[Clay Hebert @clayhebert]

@torreydawley Pack your bags. You're one of the shamans.

[Clay Hebert @clayhebert]

Hear me out.

An ayahuasca trip...but for understanding brand.

You don't go to Peru, you go to Cannes.

[Clay Hebert @clayhebert]

@rabahrahil @kennyhanson @MentorPass Let's gooooooo. Let's have a grill-off. Everybody wins.

[Clay Hebert @clayhebert]

@spect3ral MAP

[Clay Hebert @clayhebert]

Who is with me?

I know @rabahrahil is down.

[Clay Hebert @clayhebert]

@jstrelioff @Goodside_Studio Congrats, Jessica! You guys are rocking!

[Clay Hebert @clayhebert]

@raph_guilhem Skill

[Clay Hebert @clayhebert]

@ChereneAubert Next level

[Clay Hebert @clayhebert]

@rabahrahil Love this one so much. Most high school history classes should be replaced with this audiobook.

[Clay Hebert @clayhebert]

@function Hi - I'm already a member but have a question about my follow-up labs and timing and I'd like to speak to a human. Can you DM me please?

[Clay Hebert @clayhebert]

Kidding. I love Messi. What a great game!

[Clay Hebert @clayhebert]

Who is bathing who now?

#worldcup

[Clay Hebert @clayhebert]

@rabahrahil Will you link the original tweet?

[Clay Hebert @clayhebert]

@shivsakhuja Goose

[Clay Hebert @clayhebert]

The gatekeepers are gone.

The only thing that's in the way…is you.

[Clay Hebert @clayhebert]

@dashboardlim Dashboard