surrounded by bad habits, limiting beliefs, and 🤡's in your W-2?
detox with these 3 key principles:
1) people are most motivated to buy when they are trying to avoid an immediate pain or avoid a future pain
2) every sale follows a narrative structure:
-Problems
-Stakes & Consequences
-Causes
-Solutions
3) there are 2 sales to make in every deal.
- the sale for change
- the sale for your solution
if you review these 3 principles daily you will approach your deals with a new, more useful frame
Listen to this
Live by it
View everything you make as a personal diary entry
It doesn't matter what anyone else thinks
That's the secret to making great art