Crystal Clarity

COO, @s2sPRComms | Supporting startups so they can change the world. Previously: @Pacsci, @Fox13Seattle. Yes, it's my real name. Here to learn.

[Crystal Clarity @CrystalJClarity]

@PRisUs Ha ha. EVERY TIME.

[Crystal Clarity @CrystalJClarity]

I’ve wished my entire life to see the Northern Lights. I’m in absolute awe tonight. @NWS @NWSSeattle #SolarStorm

[Jason Cavness @jasonmcavness]

@CrystalJClarity @s2sPRComms on maintaining a productive client relationship

#podcast #pr

[s2s Public Relations & Communications @s2sPRComms]

🤖 This week we learned: #AI need not apply when pitching media!

Overheard on #HARO (Help a reporter out) & other platforms we track for clients: Journalists are now becoming savvy to people using AI to send pitches, & shut down attempts to make news without humans in the loop.

[s2s Public Relations & Communications @s2sPRComms]

🏋‍ Think of your #PRagency as your personal trainer: hitting that next big milestone requires collaboration, trust, & mutual commitment.

On the blog: @CrystalJClarity breaks down 3 key strategies to build the agency relationship that reaps PR & wins. https://t.co/oEXMgzVnu2

[s2s Public Relations & Communications @s2sPRComms]

It's time to start building your '24-'25 event & award strategy now. Our roadmap👇

We're talking about the why, where, & how for each strategy (w/examples & key dates) in the January issue of The (Fast) Pitch: https://t.co/4j9AdBPulN

#startupPR #PRtips

[s2s Public Relations & Communications @s2sPRComms]

As a team of former journalists, our support goes out to the 1000s of folks navigating job losses amidst a turbulent media landscape.

⬇️ A thread on some journalists we’ve loved reading over the yrs+where to read their work, esp. for those looking to build great comms teams ⬇️

[s2s Public Relations & Communications @s2sPRComms]

⬇️ How PR accelerates your business development ⬇️

- Builds market visibility & credibility
- Cultivates trust w/prospects
- Differentiates you from competitors
- Grows rapport w/customers

Full breakdown from @CrystalJClarity: https://t.co/YrrN2KFCja

[Crystal Clarity @CrystalJClarity]

Congrats 🎉 @PhaseGenomics! Very well deserved!

[Phase Genomics @PhaseGenomics]

We are honored to receive @BioTech_Awards's Metagenomics Innovation Of The Year Award! From worms to wastewater, our team is assembling the world’s largest phage-host interactome to fuel research in combatting & tracking AMR, biodefense, and phage therapy. https://t.co/t3GQ7HwhHg

[s2s Public Relations & Communications @s2sPRComms]

Even in our increasingly digital world, there's *nothing* quite like an old-fashioned brainstorming session (fish & chips optional).

It was a joy exploring new opportunities for strategic messaging with you, @PhaseGenomics team!

#techpr #seattletech #seattlestartups

[Crystal Clarity @CrystalJClarity]

When your offices overlook a fishing terminal, and an atmospheric river 🌧️is in the forecast but the sun🌞isn't ready to quit just yet, you move your meeting to the pier, of course. #PRonthePier

[Eric Schudiske @Eric_Schudiske]

#PR on the pier is apparently now a @s2sPRComms thing. Appreciate 1:1's with a walk-and-talk & drink koozy attitude w/@CrystalJClarity as we soak up #Seattle sunshine and crack #TechPR #LifeSciences #ClimateTech opportunties.

[s2s Public Relations & Communications @s2sPRComms]

⬇ 3 simple but effective strategies to attract the right candidates — BEFORE you're even hiring ⬇

https://t.co/jjFHLQVvaC

@crystaljclarity

#prtips #startupmarketing #techpr

[Crystal Clarity @CrystalJClarity]

Thanks to @Geekwire for parting the clouds for another fantastic #GeekwireBBQ yesterday! Loved connecting with old friends from Seattle's #tech community and making some great new friends too. Love this city and all its creativity. #Seattle

[Crystal Clarity @CrystalJClarity]

Happy @billyjoel day! At our house, every day is #BillyJoel day 🎹🎶

[Crystal Clarity @CrystalJClarity]

Young girl, old soul. @billyjoel you changed my daughter’s life on Friday and it was worth the long trip to experience this with her. Thanks for a memory that will last a lifetime. She’s wished for this for the longest time. #bucketlist #herfavorite

[Crystal Clarity @CrystalJClarity]

🚨New #PR newsletter for #startup founders from @s2sPRComms 🚨

In this issue: LinkedIn tips from a leading biotech investor + finding your PR focus

https://t.co/DGKLCswGzp

[Crystal Clarity @CrystalJClarity]

Love this 💙

[Bill M Moore @bmoore_20]

Act fast. Fail fast. Correct fast. Learn fast. #ThursdayThoughts

[Crystal Clarity @CrystalJClarity]

Thank you for your candid and insightful perspectives on what it's like running a #startup in Ukraine in war time. Your personal stories and commitment to helping your team and supporting the people of #Ukraine are inspiring. We are rooting for you! #UkraineStartupDay

[Mikhail Shuranov @Mik_Shu]

Ready to talk how @CheckEye_ai builds its way despite full scale russian agression in Ukraine. We are here to help people with retinopathy to fix diagnosis as soon as possible and proceed to treatment immediately.

[Crystal Clarity @CrystalJClarity]

"In 2022, Ukrainian founders founded two #unicorns during war time." -Ihor Markevych, Ukrainian Startup Fund. #SupportUkraineTech #UkraineStartupDay @GenomeStartup

[Crystal Clarity @CrystalJClarity]

#Ukraine's #startup scene is strong and continuing to develop innovative and impactful new #tech. #UkraineStartupDay #SupportUkraineTech #StandwithUkraine @GenomeStartup