Curative

Empowering communities with innovative #healthcare solutions focused on affordability and transparency.

Join us in revolutionizing the future of health care.

[InvestingDoc @InvestingDoc]

Very interesting take from now insurance company @Curative CEO which starts at 38:46

"If we look at how much we pay a primary care Doctor who's independent compared to primary care affiliated with a system, they [doctor with a system] get paid an average double.

Same service, same credentials. It's just that this one is affiliated with a hospital system.

And that hospital system will use the fact that they have a ton of beds and that they have this ultra-special surgery center that you need.

Like we need to have that capacity in our network because some people need to be hospitalized. Some people need those services. If you want to get access to that, you got to pay me double for my primary care doctors"

So, next step for us doctors is to own a hospital right.....right.....oh wait....

https://t.co/UvlTSaB3ZS

[Jay Flats @JayFlats]

Changing the game @Curative #healthcare

[storyarb @storyarb]

Things AI can do to improve your marketing workflow:

1. Run a legal-risk pass on drafted comms to get a quick directional read on something — then still loop in the actual legal team.

2. Pull market research from across the web — then kick the tires on the findings.

3. Personalize marketing collateral for different audiences – but still review before hitting “send.”

4. Pressure-test messaging against a specific audience before it ships ("read this the way a skeptical broker would”) — then make sure you agree with the outcome.

5. Draft a brand style guide you can use for initial alignment — then fine tune the final version with a human eye.

If you’re sensing a theme here, it’s the final step that Jessica Scodary at @Curative, and we here at storyarb, stay committed to in marketing… ✨oversight ✨

More in this week’s The Standard...

[storyarb @storyarb]

“If you can’t beat ‘em, join ‘em” should NOT apply to brand voice. And AI will happily write you into the middle of the pack.

Jessica Scodary is VP of marketing at @Curative, a health insurance startup built on $0 copays and deductibles.

She’s up against the big dogs, but knows regurgitating versions of the same old messaging isn’t the way to outrun them.

Which is why, when deciding how much of a human touch is needed in various aspects of marketing, Jessica likes to ask: Is the goal of this task speed, or distinctiveness?

Here ya go, AI, sprint ahead:
🤖 everyday internal comms
🤖 repeatable processes (like campaign briefs)
🤖 rote reporting updates

Human driven, requiring specificity and voice:
✍ PR
✍ brand development and crisis comms
✍ product launched
✍ anything brand-defining

“You shouldn’t measure the success of your AI implementation program purely by the amount of AI used,” Jessica tells us. “You should measure by the effectiveness of the output.”

How to build a marketing motion for efficiency gains without brand losses in this week’s The Standard: https://t.co/UatMNtvbnm

[Curative @Curative]

Our own MRI claims data showed a small number of facilities charging thousands more for the same scan.

So we made a change: most Curative members can now get an MRI w/o prior authorization. Oversight stays only where pricing is out of line.

https://t.co/jqYgBFM4AN

[Curative @Curative]

@CellArts1 We hear you! If you'd like us to connect you directly to our provider team, please let us know.

[Curative @Curative]

@cwmakingtrouble Hi! We tried to send you a DM but it looks like you have a closed inbox. We're happy to help get you connected directly w/ our provider team so we can get your claims sorted out. Please fill out the support form here and we'll have someone reach out! https://t.co/jhmyMJhr5U

[Curative @Curative]

Commercial health insurance hasn't seen real competition in decades. @julesyoo of @a16z breaks down why that's changing.

A good health plan has to work for both the payer and the person using it. Curative's $0 copay/deductible model was built for that.
https://t.co/Ho2jfAxHUq

[Curative @Curative]

We're proud to announce that @WellstarHealth is now the cornerstone of our Georgia provider network! Members now have in-network access to 12 hospitals and 400+ medical offices, including trauma, cancer, cardiovascular, and women's health care.

https://t.co/RTOL9HW7bx

[Business Insider @BusinessInsider]

CEO Fred Turner said his company ended its $600,000 annual contract with Salesforce after vibecoding its own tools. https://t.co/1KEUPNIarB

[Curative @Curative]

@AcmeCreations4U Let us know if you change your mind, we're here to help!

[Curative @Curative]

@GRKNeumann @GRKNeumann, we sent you a DM with a link to a secure form to gather your contact information. Once we have that info we can get you connected directly with our provider support team to assist. Thank you!

[Curative @Curative]

@GRKNeumann Hi there! Definitely not AI generated or a bot :) I know that's what a bot would say...but we do have people behind our social channels who are here to help get you connected to support.

[Curative @Curative]

@hockeynut516 We're happy to help with this, but due to privacy laws we cannot discuss your health information over social media. We've sent you a DM with a secure form. Once you complete this we can get you connected directly with our team to assist.

[Curative @Curative]

@hockeynut516 Hi there, we want to help you resolve this but we can't access your account or look into these provider and medication issues without your member information. Please send us a DM so we can securely gather these details and connect you with a member of our team ASAP.

[Curative @Curative]

@hockeynut516 Hi there, we understand you're unhappy with your health plan experience and we'd like to help. Please send us a DM so we can gather your member information and have someone from our team follow up to see how we can assist. Thank you!