Dan Romanciuc

creative strategist for ecom and info | $4M+ in attributable client results

[Dan Romanciuc @DanRomanciuc]

@alexpagepilot PLAYBOOK

[Dan Romanciuc @DanRomanciuc]

@evanseech STATIC

[Dan Romanciuc @DanRomanciuc]

@ecom_pavel CS

[Dan Romanciuc @DanRomanciuc]

If you can’t even brainwash yourself into taking action, how are you going to brainwash the masses?

[Dan Romanciuc @DanRomanciuc]

@mizaxem writing helps you understand yourself

[Dan Romanciuc @DanRomanciuc]

@miraatwt winning

[Dan Romanciuc @DanRomanciuc]

“AI does all my research” is not a flex bro. It’s lazy and retarded.

Unless you’re already familiar with the market/problem, you should be absorbing the language patterns and sniffing the energy of your customers like a freaking vampire.

It’s method acting in its purest form. You want to feel like them. Think like them. And literally be them when writing.

Your mind needs to rub on all those comments, Reddit posts, YouTube videos, and reviews until you’re even considering buying your own product.

It takes work, but when you finally get to that semi-altered state of consciousness, you suddenly become Michelangelo and your copy starts flowing like sprinkles of paint and hitting like cement.

It's never been about getting some data in a doc as fast as possible. It's about spending time with your avatar until your frequency aligns with theirs so much that your words become like a Trojan horse freely entering their psyche.

[Dan Romanciuc @DanRomanciuc]

@jakobcounts123 FREE

[Dan Romanciuc @DanRomanciuc]

@danieldwalton thanks mate!

[Dan Romanciuc @DanRomanciuc]

I’ve been writing advertorials for 7 and 8-figure brands non-stop for the last 30 days. Here’s my biggest lessons so far:

1. I spend 60% of my time working on the angle, headline/hook/lead, and overall concept. Since AI has reduced everything to formulas, the real driver is the quality of the ideas that go into the mix.

2. With story-driven advertorials, start in the middle of the action – a high tension/pain or humiliating moment. No point doing bland copy in 2026.

3. Describe symptoms, worst-case scenario, destroy other solutions (why nothing worked), mechanism of the problem, mechanism of the solution, transformation, target different avatars with the testimonials, offer, scarcity, guarantee.

4. Just like with ads, there are many advertorial formats (product comparisons, 7-reasons why, story, authority figure, etc.). You can actually take different sections from different formats and mix them up to come up with new concepts or extend the shelf life of an angle that is working well.

5. Congruency between the ads, advertorial, and product page is the whole game. No congruency = resistance, low conversions.

6. Pacing, flow, transitions, and choosing the right words are 50% of what makes the advertorial “feel right” and “hit hard”. That’s where reading fiction comes in handy. You develop an instinct for it.

7. Obsess over images. Try to pack as much info and emotional energy into each image without overwhelming or distracting the reader.

8. Last one is obvious: the more it looks and feels like an actual blog post, the better. Link that sounds like an actual online magazine, don’t reveal the product too early, copy that feels organic instead of a sales pitch, etc.

[Dan Romanciuc @DanRomanciuc]

@GenghisReborn life is actually pretty chill when you ignore everything and everyone lol

[Dan Romanciuc @DanRomanciuc]

@adamtaylorl was literally looking at that ad in ad library today lol. proof that there are infinite ad angles and formats you can use

[Dan Romanciuc @DanRomanciuc]

@jforjacob You forgot to mention that buying the product will help them get revenge on their ex

[Dan Romanciuc @DanRomanciuc]

@ssaaammiirr Gethookd. Also used Atria, pretty good. They all do the same thing at the end of the day. Just software sitting on top of Ad Library. They try to add all types of features like cloning ads and stuff but I think everyone still wants to use their own trainer agent for that.

[Dan Romanciuc @DanRomanciuc]

You’ll learn far more from studying what other winning brands are doing with their ads, funnels, advertorials, etc., than going through a course and studying what some guru THINKS you should be doing.

The market is transparent. You can literally see what’s working and model it. Figure out the structure behind the winners, build your swipe file, create a system for replicating winning structures.

The game is basically becoming obsessed with what’s winning on Ad Library and replicating it.

[Dan Romanciuc @DanRomanciuc]

If all creative strategists just swipe ads from one another, who's gonna come up with new ideas to swipe from? 😭

[Dan Romanciuc @DanRomanciuc]

@Gadget440 bro is that the guy from NHB in the background or am i tripping?

[Dan Romanciuc @DanRomanciuc]

@zachmstuck hahahaha he's not lying

[Dan Romanciuc @DanRomanciuc]

@Elksoulaimane Porkbun. cheapest option hahaha