DealMaker

Powering the future of capital by helping visionary companies raise over $2B.

[Rebecca Kacaba @RKacaba]

Chamath picked Revolut as the company he’s not in that he wishes he was.

@chamath, revolut was OG retail-backed! European retail got in a decade ago. Today: $75B valuation.

Which company should be raising from their retail consumers today? Let’s bring them to every American.

[Rebecca Kacaba @RKacaba]

I’m at the All In Liquidity Summit. The panel on retail access to private markets felt like an inflection point.

@altcap: "It is destabilizing when you are creating trillions of dollars in private value and 80% of America thinks it's a scam where they are left out and left behind."

Great panel @Jason, @chamath, @altcap, and Kelly Rodriguez @theallinpod

[DealMaker @Dealmakertech]

Green Coffee Company, the largest and only vertically integrated producer of Colombian coffee, just closed a $5m retail capital raise with DealMaker.

2,111 retail investors. $2,287 average check.

After the raise closed, they sent every new shareholder a thank-you discount code. Thousands of orders followed.

Capital, customers, and advocates in the same campaign.

Congrats to the entire GCC team and the retail investors who believed in them.

https://t.co/O4FYhaBIpd

[Rebecca Kacaba @RKacaba]

Green Coffee Company, the exclusive US and Canada partner for Juan Valdez retail coffee and the largest and only vertically integrated producer of Colombian coffee, just announced a $5m retail capital raise.

After the raise closed, they sent every new shareholder a thank-you discount code. The shareholders used it. Thousands of orders followed.

That is the flywheel I keep talking about. When a customer becomes a shareholder, they buy more, refer more, and show up.

Retail capital is leverage.

Congrats to Cole Shephard and the GCC team.

https://t.co/sfkLMz4FYS

[Rebecca Kacaba @RKacaba]

Two weeks ago, I spent time in Medellín where we now have a team of 30+ building @Dealmakertech.

A few things I keep coming back to:

• In-person beats async. Decisions we made face to face in days would have taken weeks over Slack. Relationships aren't separate from innovation, they're part of it.

• The best work happens at the intersection. We ran a hackathon with engineers and marketers in the same room. The output was things neither team could have built alone, and ideas neither could have arrived at separately.

• Building in Colombia is one of the best decisions we've made. The talent depth and commitment to what we’re building at DealMaker to empower founders to raise from their community is real.

This is what blue ocean building looks like: sitting next to the people doing the work, in the city where they're doing it. Medellín is an important and growing hub for DealMaker. 🇨🇴

[Rebecca Kacaba @RKacaba]

I was just on @MTSlive, the new @a16z backed and hosted live streaming tech show, built around @eriktorenberg's bet that the "main characters of the moment" show up there first.

From the movement to buy @SpiritAirlines, to @SpaceX offering 30% allocation to retail in its upcoming IPO, to @RobinhoodApp's publicly-traded venture fund investing in private companies, the world is tilting towards retail.

I'm saying this trend is going to continue to accelerate, but I'm not the only one. @profgalloway predicted on his podcast that someone would pull off a Spirit Airlines style deal with retail investors in the next 12 to 36 months. @vladtenev was interviewed recently by Stripe's co-founder and said the end goal of what they're building is capital formation for businesses at the earliest stages.

We've been working for years to tear down the walls that separate retail investors from investing in private companies. There's much more to unlock with the market's momentum behind us.

Thanks to @JackFarley96 and @maxwiethe for the conversation. 🫡

[DealMaker @Dealmakertech]

371,000 people pledged $337M to buy Spirit Airlines.

Could it actually work? Two paths exist, and both have been run on DealMaker before.

Rebecca's full breakdown of what it would take.

https://t.co/vc8HQiCB49

[Rebecca Kacaba @RKacaba]

Since last week, 371,000 people have pledged $337M to buy Spirit Airlines back.

There are two paths. Pacaso ran the for-profit version with Reg A+ on our platform. The Green Bay Packers ran the non-profit version. Both work. We've done it.

To the Let's Buy Spirit team: we are here to help.

https://t.co/hNPXHHmrwA

[DealMaker @Dealmakertech]

The movement to buy Spirit Airlines is the kind of moment we built DealMaker for.

Communities deciding what gets to keep operating. Capital from the people who use the product.

To anyone running or planning a community-funded raise: we're here to help.

Would you want to invest in a company that you cared about?

[Rebecca Kacaba @RKacaba]

The movement to buy Spirit Airlines has my attention.

I don't know how this plays out. But customers wanting to own a piece of the businesses they care about, that's the story @Dealmakertech has been built around for years.

To the campaign team: if you want to talk about what's structurally possible, we're here.

Would you want to own a piece of a company that you cared about?

[Rebecca Kacaba @RKacaba]

A few years ago, this would have been unthinkable.

SpaceX is allocating 30% of its upcoming IPO to retail investors, and it's a signal the entire market should be paying attention to.

I got into it with @RemyBlaireNews on https://t.co/0Vv3I3bowt's Market Movers before the NYSE opening bell yesterday morning. The short version: capital raising is shifting, and the companies leading the next wave of IPOs, OpenAI included, are going to follow @elonmusk's lead.

Retail is no longer an afterthought. It's becoming the strategy.

Thanks to Remy, @VinceMolinari, and the https://t.co/0Vv3I3bowt team for having me on. Looking forward to discussing this shift towards retail continues to gain momentum.

@FINTECHTVglobal

[DealMaker @Dealmakertech]

Thanks for having us on, @etnshow.

[Rebecca Kacaba @RKacaba]

“How do you think this will change the way founders build companies?”

Great question I got earlier today on @etnshow about the impact of adding a company’s strongest advocates to its cap table.

The example I always come back to for the wider ripple effects of online capital raising: stock option plans weren't typical in the 1950s and 60s. Then one day someone said, "If we give employees a stake, they'll be more invested, more aligned with shareholders, and better companies will get built." That turned out to be true, and now every company has a stock option plan.

It's the same thing with bringing consumers into your brand.

If they're invested in the business and in the journey, they're in it for the long haul. The companies already doing this are seeing real outcomes.

@lukeknight and @Ronanchamberss, forgot to ask: how do I get one of those etn hats I've been seeing? Can we negotiate a trade for some @Dealmakertech merch?

Glad I got you to ring the bell twice. Next time I'm on, aiming for three.

[DealMaker @Dealmakertech]

Our co-founder and CEO, @RKacaba, at @TechTO's Best Of event earlier this week. Honored to take part.

[Rebecca Kacaba @RKacaba]

Honored to present @Dealmakertech at TechTO's Best Of event this week. Eight years ago, I was in that audience as a founder with a pre-seed idea and a lot of hope.

Since I was a kid, I've been picking up the phone, making sales calls, and hearing "no." My view around the skill that makes a successful entrepreneur always comes back to being able to make cold sales. Every no has made me more resilient.

Thank you to the TechTO team for the invite, and to every founder who presented and showed up in that room.

And a special thanks to the young entrepreneur who 3D-printed awards for all of the speakers. 🏆

@TechTO

[Rebecca Kacaba @RKacaba]

Why did I leave a thriving securities law practice to start @Dealmakertech? Because some ideas won't let you go.

I just sat down with Heather Barnhouse on her @Dentons podcast to talk about that leap, and everything that came after. We covered learning from paying customers, building resilience when things get hard, and shipping an MVP that actually mattered.

One thing that stuck with me from our conversation: the best founders aren't the ones with the perfect idea. They're the ones who can't stop thinking about the problem. That obsession is what carries you through.

Finding a co-founder (Mat Goldstein) who shared that same fire made the decision even easier.

If you're a founder weighing your capital strategy or curious what it takes to build something from the ground up, have a listen.

@DentonsCanada

[Rebecca Kacaba @RKacaba]

OpenAI plans on opening their blockbuster IPO to retail. This trend is becoming the new normal.

[Rebecca Kacaba @RKacaba]

This is a historic moment for retail investors: SpaceX is allocating 30% of its IPO to retail. The typical allocation is 5-10%.

@elonmusk, the most successful entrepreneur on earth, just looked at his cap table and made a choice to allow retail a greater stake in his company. This isn't a gesture. It's a signal.

We've been building toward this moment for years.

DealMaker has processed over $2B in online capital raises. We've seen companies use retail offerings to tap into their most loyal communities. The infrastructure exists. The regulatory framework exists. And now the biggest IPO in history is validating what we've always known.

Here's what happens next: other companies nearing IPO take notice. Then earlier-stage companies start asking why they don't open their cap tables to the people who actually use and believe in their product.

This is a major shift. And it's not going to slow down.

[Rebecca Kacaba @RKacaba]

I’ve been invited to the All-In Liquidity Summit in May to chat with some of the sharpest LPs, fund managers, and founders in the industry.

This unique event brings together a small, curated room in Napa Valley where real conversations happen.

Message me if you’re heading to the Summit!

[Rebecca Kacaba @RKacaba]

Robinhood launched a publicly traded venture fund that lets retail investors access private companies. Portfolio includes Databricks, Revolut, Ramp, Stripe, ElevenLabs, and more.

Vlad and I have discussed this and it’s clear we've been circling the same thesis for a while. He went on Bloomberg recently and explained the motivation behind this new initiative plainly: this is about getting retail access to private companies. Not after the IPO. Not after the wealth creation has already been captured. Now.

This is a massive signal because of what it confirms: the wall between public and private markets is coming down. And it's not regulators forcing it. It's demand.

Retail investors want in earlier. They want access to the companies reshaping industries before the markup, before the wealth creation is already captured by a handful of institutional players.

The industry's response used to be: "retail doesn't belong in private markets."

Now one of the largest retail brokerages in the world has built the exact infrastructure to prove otherwise — and stacked it with some of the most recognized private companies.

For anyone still skeptical that retail capital is reshaping private markets: the biggest platforms in the world are now betting their roadmaps on it.

That's not a trend. That's a structural shift.

[DealMaker @Dealmakertech]

Thrilled to announce our partnership with @DlpnEnt —exclusively in @Variety today — and the mission is clear: lead the next generation of funding for creator and influencer-led brands.

Dolphin has spent decades turning cultural relevance into market impact, through brands like 42West, THE DOOR, Shore Fire Media, and The Digital Dept. Together, we're building a faster, smarter path to capital for celebrity and influencer-led companies — one that lets them move at the speed of culture.

Since launching in 2018, DealMaker has helped raise over $2B across more than 900 deals. Now, we're bringing that infrastructure to some of the most exciting consumer brands in entertainment.

The opportunity is real. The moment is now. We're ready.

Read more in @Variety_Cynthia's piece on this partnership.

https://t.co/KHoYWlzd2a

[DealMaker @Dealmakertech]

Employee stock ownership transformed how companies grow.

As our CEO, @RKacaba, lays out, this same principle extends to customers, users, and believers external to the company.

That's the vision driving us at DealMaker.

[Rebecca Kacaba @RKacaba]

Employee stock ownership plans are a foregone conclusion today. But once upon a time, they weren't.

In the 1970s, employee stock ownership plans were invented to give employees a stake in the companies they built. The results were undeniable: faster growth, lower failure rates, and significantly more employee wealth. Alignment creates momentum.

No one argues stock option plans are irrelevant anymore. Ownership aligns incentives. Full stop.

So here's the question we should be asking: why does ownership stop at the employee?

When customers own equity, they don't just transact. They advocate. Supporters become evangelists. Communities transform into permanent stakeholders who move with you through every stage of growth.

Employee stock ownership plans broadened ownership to employees. We're broadening it further: to customers, users, believers. The communities actually fueling these companies.

Same principle. Wider circle. Exponentially more powerful.

For VCs and institutional investors skeptical of retail capital: you already believe this thesis. You just don't realize it yet. If employee stock ownership plans work—and they do—then you already know why customer ownership works too.

The infrastructure exists. The regulatory framework exists. What's left is the will to extend ownership to everyone who believes.

That's what we're building at DealMaker.