Debbie Soon

marketing @privy_io • author + 2x founder • art collector • occasional vibe coder • renaissance woman • 🇸🇬 chasing the 🇺🇸 dream || views my own

[Debbie Soon @debsoon]

🥳 LIFE UPDATE 🥳

I’ve joined the incredible team at @privy_io to lead marketing and help bring crypto to the next billion users - by making true ownership seamless from day one.

It’s no secret I believe crypto should be accessible to everyone. I spoke about it at @consensus2026, built toward it at @thehugxyz, and wrote about it in my book.

I started vibe-coding my own apps this year... and thanks to Privy, I was able to help several people go onchain for the very first time!

It made me more bullish than ever on how this infrastructure will reshape the future in ways we can’t yet imagine.

So excited to join @sternhenri, @asta_li, @segall_max, and the rest of the team to make it real.

LFG ❤️

[Debbie Soon @debsoon]

absolutely INSANE how much both privy and the industry has changed over the past four years

excited to make the wallet experience way better for both users and businesses 🫡

[Max Segall @segall_max]

Wallets are for businesses too 😤😤

When we launched Privy four years ago, we mostly talked about provisioning wallets for consumers (users of products like @opensea, @Uniswap, and @HyperliquidX). But now I'm convinced the bigger opportunity is in businesses.

Business bank accounts hold 10x+ more in assets on average than consumer accounts. Teams like @slashapp, @tryramp, @ereborbank, and @jeeves_inc are proving this to hold true with onchain assets as well.

We're entering a world where stablecoins become operating cash for businesses. Money that's global by default, available 24/7, and programmable from day one. The wallet just happens to be the infrastructure that makes that possible.

If you're building a business that wants to use stablecoins as operating cash, let's talk!!

[JR Farr @jrfarr]

Two years ago, @stripe acquired @lemonsqueezy.

It’s still a strange sentence to write for me.

I’ve been thinking about what to say today, and I’m not sure there’s a clean way to sum up what the last few years have meant to me.

Lemon Squeezy started with a small team and a pretty simple idea: selling software globally should be easier.

We bootstrapped it, kept the team small, and just kept building. Honestly, we worked our asses off to build a brand we were proud of.

People saw the lemon drops, the growth, and eventually the acquisition.

They didn’t see the second-guessing. The pressure. The missed time with family. Or how lonely it can feel as the CEO when you’re responsible for nearly everything, and everyone is looking to you for answers.

I always thought getting acquired would feel like the finish line.

And I guess, for a minute, it did.

There was relief. Pride. A little disbelief. Mostly just gratitude that we had actually made it there.

But life goes on, and a completely different chapter starts.

I went from building with a small team where we could make a decision and ship it that day to figuring out how to build products at one of the most ambitious companies in the world.

That transition has been harder than I expected in some ways.

It’s also taught me more than I expected.

Over the last two years, we took a lot of what we learned building Lemon Squeezy and helped turn it into Stripe Managed Payments.

Getting to see the problem we cared about for years being solved at this scale has been pretty surreal.

I’ve traveled with the team, spoke all over the world, met founders and customers, and had a front-row seat to what it takes to build products that operate at a completely different level.

Now I’m moving into another chapter at Stripe, focused on what happens after a business gets paid. I am helping founders and startups move and manage their money in entirely new ways with Stripe Treasury.

I pinch myself daily.

I don’t know. Two years later, I think the main thing I feel is grateful.

Grateful for the Lemon Squeezy team.

Grateful for the customers who trusted us.

Grateful for the people at Stripe who welcomed us and gave us the chance to keep building.

And especially grateful for my family, who carried a lot more of this journey than most people will ever know.

Proud of what we built.

Still amazed it all happened.

Turns out, the lemonade stand was just the beginning. 🍋

(here's some pics of my fav moments 👇)

[Debbie Soon @debsoon]

@jrfarr @stripe @lemonsqueezy you are pure class, JR!!! honored to be working alongside you ❤️

[Debbie Soon @debsoon]

protected by @privy_io 😤

[Alex @0xDaedalus]

https://t.co/wk1QTU1QBL

[Debbie Soon @debsoon]

hot take: every internet business should be thinking about stablecoin subscriptions.

the internet finally has a global recurring payment rail… time to start using it! 😤

[Henri Stern Ꙫ @sternhenri]

Been digging into stablecoin payments lately -- wild to see how much subscription models create lift for platforms.

Powering robust subscriptions on stablecoin rails is obvious to anyone who knows payments at all but almost no one does this well.

Nonetheless wild to see how much stablecoin subscriptions outpace one-off payments.

Excited to see the likes of @emergentlabs, @veniceai, @Tatum and @Filebase use Stripe stablecoin rails to deliver their products to users all over the world (esp where card coverage is thin)!

[Debbie Soon @debsoon]

what an incredible labor of love - it's been an absolutely honor working alongside @chapello @0xDaedalus and so many others on the Ramp team to bring this to life!!

excited what this means for the next wave of businesses that will be banking with stablecoins 🙌

[Privy @privy_io]

1/ Today, @tryramp launched Stablecoin Accounts powered by Privy.

Businesses can hold digital dollars, earn up to 3.25% rewards on eligible balances, and pay vendors globally, all from Ramp.

Behind every Stablecoin Account is enterprise wallet infrastructure built by Privy.

[Debbie Soon @debsoon]

@segall_max @bykahlil the most natural pose

[Debbie Soon @debsoon]

https://t.co/PBSdEbbZu5

[Privy @privy_io]

1/ Every Friday, we ship to make building on Privy better.

Today: your Privy dashboard is now a live view of your onchain business.

Track total assets, transaction volume, and user activity for the past 30 days, all from one place.

[Debbie Soon @debsoon]

@btravisNYC @camillenvargas @minafahmi would also love an IRL demo in NYC! maybe you can squeeze me and Camille in together 🤗

[Privy @privy_io]

1/ @sternhenri has been named to @thestablecon's Stablecoins Most Influential 2026 list.

Henri has often described stablecoins as "Starlink for money," where finance is as global and accessible as the internet.

Honored to see him recognized alongside other industry leaders.

[Debbie Soon @debsoon]

@Zack_Shooter love the way she says “know him?” like he’s a random friend lol

[Debbie Soon @debsoon]

@Zack_Shooter ok wait actually no way

[Debbie Soon @debsoon]

@fabrisera2000 @a16z @inxoy_ @kimberlywtan @jhwmarx @ernesto_nam yes please!

[Debbie Soon @debsoon]

.@privy_io と@stripe を代表して参加できたことに感謝しています。

日本のステーブルコインの未来が楽しみです！

look forward to returning 💕

[FINOLAB @finolab_pr]

／
登壇報告💫
＼

先日、#CoinPost 主催「#WebX 2026」にて「ステーブルコイン、実装へ — Stripe・Visaが描くアジアのリテール決済」と題したセッションに、Head of FINOLAB柴田が登壇しました！

◆登壇日：2026年7月14日（火）
◆イベントURL：https://t.co/9dxDigoGJG

#ステーブルコイン

[Debbie Soon @debsoon]

@skerskerrr @fomo @privy_io 🫨

[Debbie Soon @debsoon]

unfortunately i wasn’t there, but i heard it was a great time with @fomo and @privy_io

can’t wait for the next one!

p.s. you’re welcome for the custom drink names

[Debbie Soon @debsoon]

building on hyperliquid?
or simply curious about it?

in nyc next week and want to meet cool people?

comment or dm me for an invite to a rooftop happy hour with @fomo and @privy_io

[Debbie Soon @debsoon]

some thoughts after spending a year working with the best team i’ve ever worked with, and solving the most exciting problem i’ve yet to tackle

give it a read 😌

[Debbie Soon @debsoon]

https://t.co/NHZtcURmv8

[Henri Stern Ꙫ @sternhenri]

4 more years!! Such a pleasure to work with you!

[Debbie Soon @debsoon]

@sternhenri the pleasure is 100% mine!!!