Deploy Empathy 🐤

A practical guide to interviewing customers by @mjwhansen.

[Deploy Empathy 🐤 @DeployEmpathy]

If you're listening to Deploy Empathy on Audible and it's missing Chapter 2, you can listen to it here

https://t.co/JNTkzlWhAQ

[Deploy Empathy 🐤 @DeployEmpathy]

Interesting question on a recent @startupspod: How do you get feedback when your users don't speak the same language as you?

Thanks for mentioning Deploy Empathy 🦆

https://t.co/RDx183iGOW

[Timothy Bramlett @TimothyBramlett]

Always remember this when analyzing your bootstrapped startup:

"A spreadsheet of data can tell you what is happening, but it will never tell you why." - Hansen, Michele. Deploy Empathy: A Practical Guide to Interviewing Customers

[Tim Hughes 提姆·休斯 @Timothy_Hughes]

Hi @mjwhansen @DeployEmpathy you asked for a photo of me and the book 😎 5 ⭐️ Amazon and goodreads review will come next week #CustomerService #customerexperience #customerfeedback #marketing #startup #business #customerreview #customers #empathy

[Indi Young (she/her) @indiyoung]

Thank you @DeployEmpathy for including my book in your gift list. I love how you wrote the context-of-giving for each book on the list.

[Indi Young (she/her) @indiyoung]

@DeployEmpathy @bmoesta @DavidSDuncan1 @JimKalbach @cindyalvarez @ttorres @jboogie @leahbuley @steveportigal @robfitz @mulegirl I love this description! "get down to more of the why and who they design for" ♥️

Also just released in July: Time to Listen, which is a more inclusive evolution of Practical Empathy. (you can buy at your local bookstore) https://t.co/01NTlnvbpO

[Deploy Empathy 🐤 @DeployEmpathy]

@bmoesta @DavidSDuncan1 @JimKalbach @cindyalvarez @ttorres @jboogie @leahbuley @steveportigal @robfitz @mulegirl @indiyoung Here's the full list: https://t.co/XE2BoAFgWA

Any you'd add?

[Deploy Empathy 🐤 @DeployEmpathy]

This week's newsletter is a Customer Research & JTBD gift guide! If you're looking for book gifts for the product managers/future founders/current founders/user researchers in your life, read on!

[Deploy Empathy 🐤 @DeployEmpathy]

@bmoesta @DavidSDuncan1 @JimKalbach @cindyalvarez @ttorres @jboogie @leahbuley @steveportigal @robfitz @mulegirl @indiyoung For your friend who already read Deploy Empathy and wants to learn how to do in-person interviews

Interviewing Users, @steveportigal

[Brian Casel @CasJam]

One of my favorite customer research questions is "What are you hoping to get from this product?"

Ask it as close to the moment they signed up, on their way in.

This captures their specific pain point, circumstance, aspiration as its happening in real time.