WHAT EVERY GO-TO-MARKET DECK SAYS:
"Step one: define your ICP. Step two: build positioning for that ICP."
WHAT THE ORDER OF OPERATIONS ACTUALLY IS:
Audience-first thinking produces companies optimized for whoever answered the survey. Position-first thinking produces companies built for a specific view of the world, who then find the audience who shares it.
Patagonia did not survey outdoor enthusiasts and back into an environmental stance. The stance came first. The audience self-selected around it, and the ones who did not fit left. Liquid Death did not run focus groups on canned water. It committed to a worldview and attracted the people who wanted to be seen holding it.
ICP work is downstream of position, not upstream. When you build a position from audience data, you end up with a company the average of your respondents would tolerate. Nobody ever fell in love with an average.
Before we have our @paper demo this afternoon at @WeAreDesignX : https://t.co/gbxWOfYvTY
I thought I'd try it to bring in our design tokens from Claude Code. P.S.: 4x video speed
@simoncorry@figma Feeling similar feels when few of my team members including myself ran into this yesterday.
Claude Code alone is doing a pretty decent job too (with Figma mcp when needed) - as a Make alternative.
180+ folks joining in on our weekly @WeAreDesignX AI friday sessions to explore @paper : https://t.co/gbxWOfYvTY
Might dig into @stitchbygoogle too if we get time towards the end!
@simplifyinAI Is it heavy lifting to sell the Skool community rather than being rigorously sourced — "$850M+ market," "527% traffic growth," "4.4x higher conversion." The whole thing is ultimately a funnel: free tool → paid community ($2K–$12K/month agency pricing is dangled).
PSD era made pixel-perfect craftspeople.
Figma era made systems thinkers.
Claude Code to Figma just launched — and I don’t know what this era makes yet.
But I think it’s someone who holds the “why” while AI handles more of the “how.”
Do we have a name for that designer yet?
Claude Code to Figma dropped Monday.
By Wednesday, 150 of you signed up to test it live.
That's not a webinar. That's a community running an experiment in real time.
Tomorrow, we find out what it means to design when code flows back to canvas.
https://t.co/VeDrswS0cF