My colleague in our @ControlvExposed division nails it. Marketers MUST be buying advanced TV addressably in 2020 or they will be flat out behind. https://t.co/JmrQPG491Y
Big tech owning a media outlet under the guise of "creating sustainable local news" is potentially the most dangerous thing I've heard this year. https://t.co/grmMTiBcbU
An ad-free internet may sound ideal, but our Co-Founder and CTO Dave Pickles shares why he thinks people might not rush to add yet another subscription to their monthly costs with @ranimolla on @recode: https://t.co/Fw73OdyJ2a
Our unified ID solution’s goal is to enable a better internet experience for all. Thank you @ronan_shields for covering the news of @Prebidjs incorporating our unified ID solution into their open-source toolkit. Read on @adweek: https://t.co/9zKs789waX
We are thrilled to welcome @jonathancarson to the team as our new Chief Revenue Officer. Check out what Jonathan Carson says about his new role in an exclusive interview with @anthonyha from @TechCrunch: https://t.co/BdTsRyLBLR
The sub-points of this @triscari article are spot on, but disagree with needing to break programmatic down to build it back up. There will always be people who just aren't good at their job. Smart people are using programmatic intelligently already. https://t.co/IiUbnoJGsl
Proud to announce that @TheTradeDesk’s new programmatic offering into China is now available. Through our platform you can now reach the right audience in China from anywhere in the world. Watch the replay of the livestream here: https://t.co/ZzaZAMmtMH #ReachChina
This is a big deal and I'm proud of us for being a true pioneer in full-path transparency. Now the rest of the industry (buyers AND sellers) must follow. https://t.co/d5E0AAOoHk
Now Google is saying they know what's best for every advertiser in every vertical on every campaign. Bold. And who's to say 'what's best' doesn't just mean 'makes Google the most money?' Scarier than I'd be comfortable with. https://t.co/w8blvu5d3U
There is a huge focus at the moment on the need for transparency in the #adtech eco system. My business partner Chloe Grutchfield has written a blog on this very subject with some eye opening results https://t.co/eIWmRomYjj #transparency#GDPRCompliance
Here's what a Cached Bid is & here's what the risks for buyers like me could be. I'm wondering how common place is this among exchanges & are publishers aware of the practice? Thoughts🤔
It's no surprise to anyone who exists within the #ad-tech and #digital marketing space, that the world we have created, is a complex one. This is why we created RedBud. If this resonates, drop me an email [email protected]
https://t.co/sRf1vzqAoS
Honestly @criteo you must be living in a parallel universe if you really think this half-arsed strategy is going to fly in Europe. Law firms all over Europe are licking their collective lips. https://t.co/R4dHU7Y0E7
@m_bertozzi the “experts”, “gurus”, and “panellists” won’t talk about it and remain silent still. our industry not only lacks regulation, it has a fundamental lack of courage in addressing the wrongs of these “we’re not Media” companies while Duopoly simply PR away with “aggressive” words...
“Programmatic has changed the way we buy digital media, and not in a small way. In 2013, 21% of buys were programmatic. By 2021, it will rise to 62%. We’re sitting on the tipping point.” - @_mediaexperts’s SVP of Digital @karelwegert talks #programmatic power #IPGMBNewReality