Ed McCulloch

Magnetizing products to customers.
Motion Designer | Retoucher | Ai Artist
Videos for Fintech, Saas, Apps

[Ed McCulloch @EDMagnetic]

@Osmbproduction All the time, scripting, imaging, voice captions + ai slow motion/ upscaling on video.

[Ed McCulloch @EDMagnetic]

@praveenisomer Always love seeing this style. Nice work

[Ed McCulloch @EDMagnetic]

@uxkosta The issue i have with it is the discoball... most music on spotify arent associated with a discoball.

[Ed McCulloch @EDMagnetic]

@TaraBull He hasnt looked so health in ages, glad to see it.

[Ed McCulloch @EDMagnetic]

With the release of forza 6 on other platforms and a Japan focus... How amazing would this corssover be with Wipeout?

[Ed McCulloch @EDMagnetic]

@yahyavision Nah dont like it

[Ed McCulloch @EDMagnetic]

It's incredible where ai imagery has come. It lets me as a creative iterate and come up with ideas far faster than before. Making sure my final products are as good as they can be.

[LovartAI @lovart_ai]

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[Ed McCulloch @EDMagnetic]

Some short films just hit harder. Love the video from ByKody.

Not only shows off the new camera but I love the story how it illustrates the personality of each character.

Canon “Don’t Doubt” (2026) | ByKody x EOS R6 V
https://t.co/qfekMg6qCI

[Ed McCulloch @EDMagnetic]

@__Talley__ X is great as it really promotes conversations around industries as well as showing off how good people's work is.

[Ed McCulloch @EDMagnetic]

@vedu_boi @Jaxoriginals This is great! Love the colours, transitions and the bold text is awesome.

[Ed McCulloch @EDMagnetic]

This product ad hits hard.

Most people forget that the product is to help... people.

Actually excited for this and just requested access :)

[Timothy Wang @timwangyc]

Introducing Ponder: the agentic video editor.

It’s a new paradigm for filmmaking, where powerful creative agents and humans collaborate to tell world-class stories.

We're also announcing our $2.5M pre-seed, led by Liu Jiang from Sunflower (@seedtosunflower), with @Joshuabrowder and @MattHartman.

Joined by @levie (Box), @emerywells (Frame), @JaredLeto, @CommaCapital, the @nyuniversity venture fund, @cory, @darian314, @shiffman, and many more incredible founders, investors, and creators.

[Ed McCulloch @EDMagnetic]

@yasirahmadnoori Love the design! Clear, cute with contrast :)

[Ed McCulloch @EDMagnetic]

This motion is sooo good.

[DANN© @DannPetty]

This new "Lovable Aesthetics" looks incredible.

I need to know who made this video!

[Ed McCulloch @EDMagnetic]

A lot of motion design looks good.

The harder part is making people remember it.

Before the style, edit or animation route, the real question is: what are we actually trying to say?

The strongest motion work doesn’t just move well. It has a point.

[Ed McCulloch @EDMagnetic]

Most app demos show too much.

The better ones make one thing obvious:

Why the product matters.

[Ed McCulloch @EDMagnetic]

@socoloffalex That's insane. Wow.

[Ed McCulloch @EDMagnetic]

A launch video should not feel like a tutorial with music.

It should feel like the product has a reason to exist.

This video doesn't show off the product in a way that too different but tis the interactivity and connection in the video which resonates with people.

[Talley @__Talley__]

In a world where EVERY launch video looks & feels the exact same…

This one nailed it.

[Talley @__Talley__]

In a world where EVERY launch video looks & feels the exact same…

This one nailed it.

[Ed McCulloch @EDMagnetic]

What do you think matters most in the first 5 seconds of a SaaS launch video?
Branding?
A clear problem?
The product UI?
A bold statement?
A founder hook?
A visual metaphor?

[Ed McCulloch @EDMagnetic]

@chddaniel Blender is also up there