There are two GTM playbooks for AI companies selling into the enterprise: the Lighthouse and the Landgrab.
Lighthouse: win a few marquee customers, build social proof, and reassure the buyer who’s afraid of making the wrong call.
Landgrab: win on math, move fast, and sign the largest number of customers possible, logo be damned.
Most assume they have to educate the market, and they default to the Lighthouse. But in markets where the buyer already knows the problem and a mistake won’t cost them their job, chasing logos is a distraction.
Full piece from a16z's Joe Schmidt and Julian Marx: https://t.co/IguoXFNZs1
Proud to support this petition for a unified pan-European startup entity. Let’s unite Europe's startup ecosystems! https://t.co/MLFabABIDg 🇪🇺 https://t.co/SZFzfqG5rR
1995: Amazon is just an online shop for books.
2005: Netflix is just a DVD-in--mail service.
2021: NFT is just jpeg you can right click & save.
It's amazing how many smart people can get the facts very right & yet still comprehend nothing.
I quadrupled down on angel investing this past year.
I’ve invested $2M in 30 companies.
In the process, I’ve learned what feels like 5 years worth of lessons.
Here are my 15 biggest takeaways for anybody interested in angel investing 👇👇👇
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E tu? Estás connosco nesta causa? 💪🏼