v2 of a 2x2 of marketing technologist archetypes.
Way too busy, but this is a work-in-progress to experiment with different labels for the axes and quadrants — would love your feedback.
Caveat: classification of modern roles is messy. But is this directionally right? #MarTech
In Opinion
"This can’t possibly be the outcome you and I want, to have crazy lies pumped into the water supply that corrupt the most important decisions we make together," writes Aaron Sorkin in an open letter to Mark Zuckerberg https://t.co/5Gx4kNLJkj
Here's a slide I'm starting to show right after I talk about the benefits of personalization.
Sometimes it's just best to show everybody the same damn ad.
AI driven sales is getting a lot of airtime right now - worth a look at this article on "how artificial intelligence is helping to automate sales processes and manage CRM data". #artificialintelligence#sales https://t.co/fisap39AMH
In the Experience Economy, customer experience is king. Come to #SitecoreEXP for an urgent “to-do” list from Shark Tank & Red Balloon’sNaomi Simson.
Optimizing customer experience is critical to surviving in "the age of digital Darwinism," says recent report.
CMOs + CDOs from Hyundai, 20th Century Fox, Marriott, and others weigh in on how they're investing in tech focused on improving CX.
https://t.co/gM7OyFwmTM
Personalisation may not be the answer for creating demand through Advertising but is highly effective when marketers need a direct response or action from a consumer #marketing#personalization