@dankingdann1@sweatystartup Being a mother is the ultimate occupation. All other occupations exist to support the ultimate occupation.
There are no children to become nurses, doctors, etc if there are no great moms.
@BrianKorchin@natolisnuggets Starts with discovery around impact and negative impact. The bigger the both the better. Align that to their personal goals / fears respectively. Then test them along the way by making asks like leadership intros etc
What a sales leader used to have to do:
>Listen to call recordings on the weekend
>Build a spreadsheet of objections
>Coach each rep individually
>Guess which scripts were working based on feel (because nobody updates the CRM)
>Fire the bottom performer 6 months after the warning signs were obvious
That job doesn't exist anymore in companies running Architect Mode - where the system gets smarter every time a customer interacts with it
Every call is transcribed, scored, and analyzed the moment it ends. The system flags the phrases that correlate with closed deals, updates the scripts automatically, surfaces bottom performers in real time instead of at review
The gap between your best rep and your worst rep used to be a management problem
Now it's a data problem
@FidelCacheFlow Great read man, very much like how you called out personalization is not a strategy and will not budge high status individuals.
Younger reps need to internalize that fast. Relevancy wins, personalization is desperate.