Tech Sales Guy

building sales channels for start-ups | tips on cold outreach, outbound & partnerships | growing @sticktothemodel

[Tech Sales Guy @TechSalesGuy]

15 outbound plays I'm using today

if you want them you can download here:

[Tech Sales Guy @TechSalesGuy]

@manclamchowder yeah... not great

[Tech Sales Guy @TechSalesGuy]

my brother works at a tech unicorn

over the last year they built their own internal harness and started replacing:

> gong for calls
> aligned for deal rooms
> consensus for demos

his company isn't the only one...

I recently heard Ramp's SVP of Sales tell Harry Stebbings outbound is "becoming an engineering problem" -- they have 6+ engineers building only for GTM

benefits of this model:

1. one system instead of 5 different tools
2. customized to your process & needs
3. costs don't grow with headcount
4. you own all the data

startups will build this way by default. unicorns can afford to do the same. mid-market gets squeezed

[Chris Pisarski @chrispisarski]

this is why you need to build your own company harness

we're 10x'ing everyone on the team

it's connected to every data point the company has

> slack
> posthog
> ai notetakers
> metabase
> .....

yardmaster, our harness, sits at the center of every action we take

sales, hiring, customer success, contract redlining, engineering, devops....

it captures the context, spots the trends and the nuances, turns them into skills and memories and shares them across the team

[Tech Sales Guy @TechSalesGuy]

@StuCon23 you should share pieces of it (if able) - would be cool to see

[Tech Sales Guy @TechSalesGuy]

if i started as an AE or SDR tomorrow, here’s the AI setup i’d start building tonight

1. a morning brief - reads your calendar, inbox and CRM. tells you what moved and who to follow up with today

2. a meeting prepper - 3 bullets before every call: where you left off, what changed, the goal

3. a researcher - drop in a company, get who decides, what they’re hiring for and what changed this month

4. a signal watcher - flags new execs, funding and champions who change jobs at your accounts

5. a note-taker - call recording in, follow-up email and CRM notes out. you read it and hit send

6. a prospector - finds who in your territory is shopping right now and who to call first

7. a watchdog - one agent’s whole job is watching the others. every time i fix something more than 3x (an email, notes etc.) the fix gets written into the rules automatically

[Tech Sales Guy @TechSalesGuy]

@BoardroomWire I'd imagine it's easier than you think if you have the engineering manpower

took them ~3 months

[Tech Sales Guy @TechSalesGuy]

@BrianLaManna_ proximity is powerful

[Tech Sales Guy @TechSalesGuy]

@TimoInSales 🫡

[Tech Sales Guy @TechSalesGuy]

@mattjklk exactly, that’s the opportunity in the future of AI tech

Service as software

[Tech Sales Guy @TechSalesGuy]

@KasperZacho_ 7 is my favorite

[Tech Sales Guy @TechSalesGuy]

if i started as an AE or SDR tomorrow, here’s the AI setup i’d start building tonight

1. a morning brief - reads your calendar, inbox and CRM. tells you what moved and who to follow up with today

2. a meeting prepper - 3 bullets before every call: where you left off, what changed, the goal

3. a researcher - drop in a company, get who decides, what they’re hiring for and what changed this month

4. a signal watcher - flags new execs, funding and champions who change jobs at your accounts

5. a note-taker - call recording in, follow-up email and CRM notes out. you read it and hit send

6. a prospector - finds who in your territory is shopping right now and who to call first

7. a watchdog - one agent’s whole job is watching the others. every time i fix something more than 3x (an email, notes etc.) the fix gets written into the rules automatically

[Tech Sales Guy @TechSalesGuy]

@therealDakBrown it can be as complicated or simple as you want it to be

[Tech Sales Guy @TechSalesGuy]

@thecigarmafia who you talking to?

[Tech Sales Guy @TechSalesGuy]

@theryanoprea trying out Claude and the UX is better

[Tech Sales Guy @TechSalesGuy]

@kyle_v_artsen the sooner you have meetings the faster you start knocking down quota

the faster you start knocking down quota the more you get paid

[Tech Sales Guy @TechSalesGuy]

@LindySalesGuy sounds like you just became interim CRO

[Tech Sales Guy @TechSalesGuy]

@schnaars appreciate the share

[Tech Sales Guy @TechSalesGuy]

@ndeville claude

[Tech Sales Guy @TechSalesGuy]

@marcodavi Claude is my go to

[Tech Sales Guy @TechSalesGuy]

@salesxsaas yeah... this ain't happening

[Tech Sales Guy @TechSalesGuy]

Sam and Dario are homies starting today

[Jan Senderek @jans]

In 2014, I sold my first company Loom to Dropbox.

Today, I’m proud to announce Roma 2.0 (YC F26): the first to-do list for AI agents.

Everyone uses a different agent: Claude, Grok Bot, Muse…

Until now, none of them could work together.

Roma automatically creates tasks and hands them to the right agent.

Allowing you and your agents to work together, with shared context.

Try it here: https://t.co/w9Ag9OrTUO