anne hunter

Tweets on Marketing, advertising effectiveness, market research, AI, CT economics, and art. Founder of Hunter Marketing. My tweets are my own.

[anne hunter @FollowAnne]

77% of senior #leadership are using AI, or want to...but why?

Check out this new report to see who's using #AI, their #business problems, and the concerns that are holding some back. And don't miss the implications for #Marketing leaders in particular! Link in comments below.👇

[anne hunter @FollowAnne]

@CocaCola is the grey one a Diet Coke or regular…or maybe some sort of silver prize? 🥳

[anne hunter @FollowAnne]

@EricTilbury_RTB Fax machines were the ultimate quality tech. When agencies bought IOs over lunch and faxed in signatures to sellers before cocktails, the buyer knew who was on the hook, personally, for the media placement. And sellers had creative standards for what ran in their pubs. Win-win.

[anne hunter @FollowAnne]

This week I had the honor of speaking to Professor @sukkiyoon 's Market Research and Marketing courses at @BryantUniv.

This visit was sponsored by @AEFNYC , Global CMO Growth Council, & @ANAmarketers who bring experienced professionals into the classroom.

#CMOHomecoming

[anne hunter @FollowAnne]

@Home2Suites I wanted to let you know what amazing service we had today from Michael in your Smithfield, RI location. He is a real asset to your team and one of the reasons I love Home2Suites! Please thank Michael and let him know he is appreciated.

[anne hunter @FollowAnne]

@markwahlberg @DonnieWahlberg I’m sitting at @Wahlburgers outside Fenway waiting for my kid whose watching a concert and my server Maddie saw that I’m alone and stopped to chat. All great staff. You have built a spot that takes care of moms like me. Your mom would be proud.

[anne hunter @FollowAnne]

@SparklingIce Sparkling Ice you got my attention. Amazing empathy, context, and experience for the audience. Loved it! Greta ad tonight!

[anne hunter @FollowAnne]

#dunkings #dunkin

[anne hunter @FollowAnne]

@dunkindonuts needs some DunQUEENS so I imagined them using @dalle_openai , modeled on @JLo of course!

#AIart #promptengineering #DunQueens

[anne hunter @FollowAnne]

@dnoption @Castello_Bros @Papaya_Global Do you know if the ad actually ran? Was it in local spot buys or did they pull it, as it didn't look like it ran nationally?

[anne hunter @FollowAnne]

BOLD truth telling from @FISGlobal's Head of Digital Marketing and Brand, Vincent Bahk, on listening to customer research, or risk losing share. #ANAB2B

[anne hunter @FollowAnne]

“Instead of glorifying the complexity of B2B Marketing, let’s simplify. Everything starts with the customer.” @faderp @Wharton #ANAB2B

This.☝️Too much B2B resource is spent on tech to count what happened and not enough researching the customer needs to begin with.

[anne hunter @FollowAnne]

Happy to chat with @ANAmarketers @AEFNYC about why a career in Marketing is rewarding, surprising, and something young people are better prepared that ever to excel in!

[anne hunter @FollowAnne]

@Leegaul “If you are using AI in Marketing, you have to be really careful because AI will be better at manipulating people than any person ever in history and is that what we really want?” @serialmarketers

[anne hunter @FollowAnne]

@critiques4geeks Stephanie a Grayson: “the best and the brightest marketers are using AI to augment and scale their work, not replace it.” @serialmarketers

[anne hunter @FollowAnne]

What would happen if we used #AI to solve the #survey #sample #recruitment problem in #MRX?

Find out here: https://t.co/GZ4omc3x3g

#marketresearch #insights2023

[anne hunter @FollowAnne]

Excited to see the "Executive AI" report covered by @MMinevich in @Forbes

https://t.co/KNbd0RPikX

[anne hunter @FollowAnne]

Use #AI safely. Get the full checklist here:
https://t.co/2ozfgFbmvI

[UConn Men's Basketball @UConnMBB]

2023 NATIONAL CHAMPIONS ‼️

#HU5KIES

[anne hunter @FollowAnne]

See the full report here: https://t.co/Fw2ez11PVo

[anne hunter @FollowAnne]

77% of senior #leadership are using AI, or want to...but why?

Check out this new report to see who's using #AI, their #business problems, and the concerns that are holding some back. And don't miss the implications for #Marketing leaders in particular! Link in comments below.👇