Fonzi • Content Is Profit

🎙 Co-Host of Content Is Profit (@hubspot Podcast network) ✂️ Scale Your Content Through Clips 🔥 Find Deals Through B2B Podcasting with "Pipeline Platforms"

[Fonzi • Content Is Profit @FonziCreates]

@Ed_FilmBooth Video

[Fonzi • Content Is Profit @FonziCreates]

@Ed_FilmBooth Video

[Fonzi • Content Is Profit @FonziCreates]

@FabrizioRomano Brazil lacked a lot. But someone that could’ve give them a bit of hold up and unpredictability on top would’ve helped them big time. Not sure why they didn’t bring Gabriel Jesus.

Congrats Uruguay!

[Fonzi • Content Is Profit @FonziCreates]

@abdur_rehmaaan @TheAthleticFC Own goal

[Fonzi • Content Is Profit @FonziCreates]

@__LFCJack__ @isnickwright 🤣

[Fonzi • Content Is Profit @FonziCreates]

@433Gary @lukejthiel @ESPNUK You can’t play free flowing football with a team that barely moves

[Fonzi • Content Is Profit @FonziCreates]

@ThomHarris_ Would love to hear your post-game thoughts...

[Fonzi • Content Is Profit @FonziCreates]

Stealing content to just run it through AI?

This was one heated episode...

[BIZBROS @BIZBROSCO]

The problem with META CREATORS 💢
—— 

Podcast: Content Is Profit

Co-Hosts: @luisdacreates & @fonzicreates (@bizbrosco)

[BIZBROS @BIZBROSCO]

People are TIRED of short videos 🙄

[Fonzi • Content Is Profit @FonziCreates]

This call is AMAZING. One of the videos that convinced me to invite @justinmooretfam to the show.

Glad to see you (@jayclouse) taking action on what he shared with you. Can't wait to see what brands align with you.

I believe it was David Ogilvy who would only write for brands he was a user of.

[Fonzi • Content Is Profit @FonziCreates]

@retirementkeys Coach

[Fonzi • Content Is Profit @FonziCreates]

@calum_johnson9 @Hunter_Weiss Your trailers are getting better with every episode brother! This one is definitely making its way to my listening queue.

[Fonzi • Content Is Profit @FonziCreates]

@jayclouse Yes! This also reminds reminds me of @bjfogg and his book Tiny Habits.

The best moment to do something is when motivation is high and friction/resistance is low.

Doing something fun both increases motivation and decreases friction.

[Fonzi • Content Is Profit @FonziCreates]

@calum_johnson9 @ValKatayev Are you running ads to your podcast here on X? How's that working for you?

[Fonzi • Content Is Profit @FonziCreates]

Filmmaker Sebastian Junger once said,

"It’s not that I’m blocked. It’s that I don’t have enough research to write with power and knowledge about that topic. It always means, not that I can’t find the right words, but that I don’t have the ammunition”. h/t to @fortelabs for the quote.

People try to create from thin air. What they don't realize is that were you place your focus, your attention goes.

Consume intentionally.

Create purposefully.

The saucy CEO @retirementkeys said it best

[Grant Lannin @retirementkeys]

"I don't have any video/content ideas"

It's because you have no INPUTS

Sitting in your room & generating video ideas doesn't exist. This is not how ideation works. I've NEVER sat down and "generated ideas for content". Ever. And I made 3 pieces of video content PER DAY for 8 months straight with 0 misses

You don't magically pull content ideas out of your ass. They are INSPIRED out of you by consuming SOMETHING good (tweet, podcast, book, conversation with friend, etc) with your RAS focused on your niche

The way to get ideas is to consume good ideas through the specific lens that you want ideas to be produced out of. Not sit in your room & fight against a magical "idea mechanism" that doesn't exist

I could watch a random podcast in it's entirety with the INTENT of collecting content ideas for a car mechanic page. 100 ideas

I could then watch the exact same podcast with the INTENT of getting content ideas for a sales page. 100 more ideas

You have no ideas because you're not paying attenion

[Fonzi • Content Is Profit @FonziCreates]

@retirementkeys @readwise save

[Fonzi • Content Is Profit @FonziCreates]

@nevmed Send the routine

[Fonzi • Content Is Profit @FonziCreates]

@Culture_Crit @readwise save thread

[Fonzi • Content Is Profit @FonziCreates]

@jayclouse Discipline and consistency. Simple, not easy.

[Fonzi • Content Is Profit @FonziCreates]

Send it!

[Jay Clouse @jayclouse]

I'm entering a new season with a new mantra:

SEND IT!

I don't think I use it the way the youths do...

For me, it means whenever I have a kind, grateful, or helpful thought for someone else, SEND that thought along!

Sometimes the thought of "one more task" prevents me from sending the message – but the time commitment is so small and the potential impact is so big.