Mobile man in London, interested in all things digital, especially mobile. Devonshire lad, new Dad, Exeter Chiefs fan, triathlon, running and cycling obsessive
☎️ BREAKING: New law to be brought into force which means speakerphone users can be “shot on sight.”
Will this affect you? Join #BrokenNews this #SundayMorning to find out👇🏻
Shortly after James Cameron submitted a cut of "Avatar” to 20th Century Fox, he met with the studio execs.
(At one point, there's a 3-minute flying scene).
"Why is the flying scene so long?" one exec asked. "It doesn't advance the narrative or the character."
Cameron replied,
"You're right on every count. You've ticked every box, like a good studio executive."
"But guess what? I want to see it...And if I want to see it, my cognitive leap is there are going to be other people that want to see it."
"Well," Cameron said in a later interview, "it turn[ed] out that [the flying] is what the audience loved the most, in terms of our exit polling and data gathering."
Takeaway 1:
Many of my favorite artists all say some version of what Cameron likes to say:
“The way I write is I work backwards from the shit I want to see."
This tends to work because great creators tend to also be great consumers—great filmmakers love watching movies, great writers love reading, great musicians love listening to music, great chefs love eating food, etc.
Consuming great work calibrates your internal gauge for great work. So then when you make something—if you think it is great, you can make the cognitive leap that others will think so too.
Takeaway 2:
Of course, the cognitive leap—that other people will like what you like—doesn't always work out.
Still, best to default to making things that you yourself like. As the legendary designer Paula Scher likes to say: above all else,
“Make the things that you want to make...Because what you make is who you become.”
Or if it’s a job, Scher says,
“Take a job for what the place produces because that’s what you’re going to making. And what you make is who you become…If you don’t think the work is good, don’t work there.”
- - -
“People ask me, Do you make movies with an audience in mind?’ And my answer is, Yes I do. Me. I'm the audience. I'm the guy that goes to a theater and pays to see a movie on opening day. I’m the audience. And I know what I like to see. And I was betting that there were other people like me out there.” — Quentin Tarantino
Follow @bpoppenheimer for more content like this!
@HighwaysSurrey really poor planning closing the road into Shalford this week and into next. Why not during school holidays when the roads are quieter? The queues and delays are ridiculous
“Seriously I can just come out and say it? Call him a liar?” asks @JonathanPieNews, a fictional broadcast reporter created and performed by comedian Tom Walker, in a satirical video about Britain’s Prime Minister.
“God bless America.” https://t.co/Hu6Q6q8TBp
Imagine being Nigel Farage and thinking - despite my racism and insistence that my country must have control of its own borders - the Djokovic family need me, a foreigner, to tell a foreign country what to do with their borders.
Never elected. Just a boring man.
@ExeterChiefs it’s my parents 40th Wedding anniversary on the 9th. They’re long time season ticket holders and miss watching the team almost as much as seeing family. Any chance of a shout out?!
The winners of the Most Effective Automotive Campaign or Solution are Volvo, Mobsta, Mindshare and Finecast – Volvo XC60 Human Innovations Campaign 🏆. Congratulations @volvocars@MobstaNet@mindshare & @Finecast#EMMAs
@Gu881n5@Se_Railway@LBC It gives me some comfort to know it isn’t just @SW_Railway that are incapable of running a service yet still raise prices every year.
NAUT are proud to be supporting the Isle of Wight Cyclo Sportive on Sunday 8th September.
.
Pre-entry closes on the night of Sunday 1st September, with pre-entered riders names being put in the prize draw to win one… https://t.co/uEqOpsupjr