Greaves Communication Strategies

Marketing for do-gooders with great ideas.

[aisha counts @aishacounts]

I'm starting off the year as Bloomberg's new creator economy reporter! I joined @Lucas_Shaw 's team and moved to LA - the birthplace of the creator economy. If you're a content creator, talent agent, startup or brand in the space, let's chat!

[Melinda Emerson @SmallBizLady]

🎯 Ready to make 2025 the year you dominate?

💡 Fact: Entrepreneurs who protect their time are 3X more likely to hit revenue goals.

🔗https://t.co/DlRItd6KAD

#2025Goals #Entrepreneurship

[Matt Van Swol @mattvanswol]

🚨#BREAKING: Dutch Grown, a floral company in the Netherlands, has donated over 10,000 flower bulbs to transform a park in Swannanoa NC.

The company said,

"To plant a garden is to believe in tomorrow. That belief is our gift to Swannanoa and everyone in Western North Carolina."

[Ronke Lawal @ronkelawal]

It's probably not the done thing to say but the media relations side of PR is most definitely more challenging since the rise of social media.
There are more factors at play than simply a strong story.

[Carly Martinetti @PRcarly]

PR secret hack: reporters will search their inbox when looking for expert opinion on a subject they’re writing about. If you do a good job of inserting the right keywords in your pitch, you might still win a placement down the line (this has happened to me).

[ADWEAK @adweak]

BREAKING: Account Coordinator All Set To Snap Pics Of Whiteboard No One Will Ever Refer To After Brainstorming Session

[Jon-Stephen Stansel @jsstansel]

Nothing ever “went viral” just because it was posted at a certain time of the day, used a certain number of hashtags, said “please share," or any other number of social media "hacks."

If the content isn't compelling, all the algorithm hacks and tricks won't help you.

[Reviews.org @reviews_org]

“Through #ACP, educators had a reliable digital conduit to students that would not only help them to remain better connected to students, but also help the students to become better immersed in a highly competitive digital world,"-@NatalieGreaves. https://t.co/ZUQA7XcpCQ

[Cherishingflomedia @cherishflomedia]

To whoever needs to hear this:

You are more than capable of running this business and making it everything you imagine it to be and more.

[Jon-Stephen Stansel @jsstansel]

Yup.
Let's stop asking social media managers to do the work of--
-Content creators
-Community managers
-Digital strategists
-Data analysts
-Graphic designers
-Videographers
-Writers
-Photographers
-Pretty much a whole marketing team

all by themselves...

[Greaves Communication Strategies @GreavesWrites]

The biggest threat is not following your heart and instead operating in fear.

Congratulations to Victoria Monet and all creatives out there who took a leap of faith and stayed the course.

[Mik | OkSoBoom on 🦋 @OkSoMik]

Just showing yall Canva can be used for videos too, made all of this on there except the song.

[Chambers Media Solutions @ChambersMedia_]

Thank you to the Trinidad @expressupdates for this feature on Hector @RootsLewis! The Jamaica premiere of @bobmarley @OneLoveMovie happens today at Carib 5 theatre! 🇯🇲

#CarltonCarlyBarrett
#HectorLewis
#OneLoveMovie
#BobMarley
#PRESSPLAY

[Chanel Chanel @ChanelnotC0C0]

Failure to personalize subject lines results in emails that are generic & irrelevant.

Email Subject lines that are tailored to individual interests & behaviors enhance the chance of it being opened.

Personalization demonstrates to readers that their needs are a priority.

[annie-mai @anniemaisocial]

social media updates you NEED to know 👇

🫣 TikTok is planning to BAN links to e-commerce sites like Amazon

👀 And with that, TikTok is removing its Storefront integration feature with Shopify and other vendors on 12th September

💬 Instagram is testing the ability for “public accounts to share comments from any public feed post / Reels to their Stories”

💸 X, aka Twitter, has released a new dashboard for the Creator Ads Revenue Share Programme, which shows which time period they’re being paid for

🫶 YouTube has released some info for Shorts creators which include the fact that YouTube will not be considering extending Shorts length any time soon, and that Shorts views are not measured by when it appears on the screen but with viewer interest

👯‍♀️ YouTube also suggested that Shorts creators should include content for the audience, not the algorithm

🙄 X, aka Twitter, is looking to remove headlines from news links for “improved aesthetics”

🔊 Instagram is allegedly working on the ability to reply to Notes with a voice message
🤑 TikTok has launched “Search Ads Toggle” which allows brands to serve ads in TikTok search results

📲 Twitch is officially testing a TikTok-style clips feed

🤭 X, aka Twitter, is trying to incentivise advertisers back to platform with $250 in ad credit when “select businesses spend $1,000 or more on a new campaign”

📹 Instagram is allegedly working on “video” Notes

🤖 Meta has confirmed that non-personalised feeds are coming to Facebook and Instagram to comply with Digital Services Act (DSA) in the EU

🤷🏻‍♀️ BeReal has launched a Friends of Friends feature, where you can see what your friends’ friends are posting (does anyone still use BeReal?)

🥳 Threads has FINALLY launched desktop capability

And this isn’t one you NEED to know but Instagram are testing the ability to check astrological compatibility via a new Sticker 🦂

And that's all for now folks! See ya'll next week for the next bunch of updates 👋💜

[annie-mai @anniemaisocial]

ATTENTION ✋

Here are some NEW rules you *must* know for Instagram...

I'm joking, there isn't any but there are some facts.

"IG won't push your content if you have a watermark" 👉 True, but this is a watermark of any kind not just TikTok or CapCut - the head of Instagram confirmed this a couple of week ago. It'll just be recommended less in Explore.

"The algorithm favours those who post to grid every day" 👉 As Adam Mosseri stated, there are "no magic rules" - your content has to be aligned with what you want to say and what you want to get out of Instagram. This could be posting once a month or twice a day.

"The algorithm favours vertical videos" 👉 Adam didn't debunk this but it's obviously optimal and better for user experience, but it doesn't necessarily mean your content will be favoured or pushed.

"Only use three hashtags, five tops" 👉 Hashtags won't significantly change your reach, according to Adam Mosseri, but it's good practice to use them when appropriate - do a handful, just don't use too many because it "probably annoys people".

"Optimise caption for search visibility" 👉 Yes this is good advice, and something you should implement across all social platforms where appropriate. Don't keyword stuff and make it natural.

"Algorithm favours those who use trending sounds" 👉 Your content has a chance of more visibility but it's not guaranteed - you need to be making good, solid content.

"Post at LEAST six Stories per day" 👉 Nothing at all to suggest this, Adam Mosseri said earlier this year about posting a couple of feed posts per week, and a couple of Stories per day to maximise visibility and engagement.

But what's more important than all this?

Finding what works for YOU and testing what works for YOU.

There's *lots* of so-called best practices, but there are SO many people and brands who create content that break ALL of the rules.

Don't believe everything you read on social media, do your own research and take it with a pinch of salt 💜

[Sabrina Ram @SabrinaRam_]

PR experts being asked to pitch something not newsworthy…

[Tasha K. | Get Rich Black Woman (♥️+💸) @godesteHQ]

Last year I was doing a content-cation every quarter.

This meant traveling to Florida (for warmer weather) and creating 3 months worth of content (or as close as I could get to that) in 4 days.

This year, I am doing more "content weeks" instead.

Let me tell you why!

[K E L L I @thatkelligirll]

take your vitamins, do your skin care routine, drink your coffee, work hard on what you want, be positive, and smile at strangers 💛