Greg Madisᯅn

Award-winning XR Interaction Designer ★ 40 yrs of crafting Alternate Realities ★ x-@Unity Labs ★ SpatialComputing & AI ★ 2e Gifted Dyslexic ★ 🇫🇷🏳️‍🌈

[Greg Madisᯅn @GregMadison]

As a former magician doing interaction design for #SpatialComputing for more than a decade, I have so much hope for #OC6 tomorrow. It's really time to turn virtual into tangible illusion. See you there #XR peeps <3
#AR #VR #MR @oculus

[Greg Madisᯅn @GregMadison]

@tokufxug This looks absolutely gorgeous😍! I'm curious about the performance, though. Is it actually running at a stable 72 FPS on Quest 3? The video gives the impression of a lower refresh rate or some frame drops. Am I mistaken?

[Greg Madisᯅn @GregMadison]

Thanks for coming by, Sam! So glad you got to experience it.

By the way, those pixels? They’re hiding what people are interacting with, not their eyes. 😉 The wait is almost over. Reveal coming soon!

[Sam Cole | FitXR @SamCole]

Had the pleasure of trying this today and can confirm it’s as magical as this suggests

[Greg Madisᯅn @GregMadison]

It changed everything.

Before AI, I could bring my ideas to life visually through After Effects, practical effects, and all kinds of illusions. But those were just ways to communicate a vision, not actually experience it.

To turn an idea into something interactive and testable, I needed developers. And no matter how good the collaboration, something always gets lost in translation between two minds. Add the time, resources, and countless iterations involved, and experimentation becomes a much bigger commitment.

AI has completely removed that barrier.

For the first time, I can own the entire creative process, from the initial spark to design, development, testing, and endless iteration. I can follow an intuition, try something, discover it doesn't work, change direction, and try again, without losing momentum.

It's not just that I can do more. It's that the distance between imagination and experimentation has almost disappeared.

I genuinely feel unlimited now. I can create at the speed of thought.

[Greg Madisᯅn @GregMadison]

New follower? I’m Greg Madison. I’ve been pioneering tangible interfaces in XR for decades: making digital illusions part of the physical world, keeping us grounded in it.
A thread on the ideas behind my work. 🧵
Here’s an early exploration from 2009.
https://t.co/6tNPYwHQsH

[Greg Madisᯅn @GregMadison]

@Natzke This level of attention to detail is such a feast for the eyes! Beautiful!

[Greg Madisᯅn @GregMadison]

@SadlyItsBradley OMG! I see... brilliant !

[Greg Madisᯅn @GregMadison]

If you’ve just discovered my work through the Sphenomenon trailer, there’s a lot more to explore on my YouTube channel: years of concepts, prototypes, and experiments following that same thread: https://t.co/RfzdvBPlQ5

[Greg Madisᯅn @GregMadison]

That’s the thread from The 7th Sense to Sphenomenon: making ideas tangible so we can question, test, and share them. Objects become shared anchors for interacting with digital content, our surroundings, and each other. I explore future interactions with the tools we have today.
Thinking outside the box, within a box - 2013

[Greg Madisᯅn @GregMadison]

Seeing my friends and longtime XR folks genuinely smile and have fun with something I created brings me back to my years performing as a magician. There’s something incredibly rewarding about witnessing that joy firsthand. Thank you Storm, you made my day.

[Storm @Storm_Griffith]

I just got back from @GregMadison's Sphenomenon demo & I can't think of a time I got that mind blown in the last 5 years. So, SO cool!! I am alive with inspiration. It was just magic, really. Joyous fun. Can't say enough good things. A must try if you can. Thank you Greg! 🤩💫

[Greg Madisᯅn @GregMadison]

@NimaZeighami Coming from you, that’s really cool to hear. Thanks Nima! 🤜🤛

[Greg Madisᯅn @GregMadison]

@asimahmed I just sent you a DM :)

[Greg Madisᯅn @GregMadison]

XR veterans are hard to surprise. Videos can’t quite capture what Sphenomenon feels like. These reactions can. Without excited developers, there’s no thriving spatial computing ecosystem.
@finkd @sama @satyanadella @sundarpichai @elonmusk @boztank @DavidSHolz want to try what got them this excited? I’d love to give you a personal demo.

[Greg Madisᯅn @GregMadison]

@DarthBuzzard @finkd @sama @satyanadella @sundarpichai @elonmusk @boztank Yes, that’s the plan. I’ll be sharing the experience soon as a series of short videos, each one demonstrating a different concept, since there’s a lot to unpack. In person, people usually spend at least 30 minutes exploring it.

[Greg Madisᯅn @GregMadison]

@lauriewired I think I may have something for you that could rekindle that spark. If you happen to be in the San Francisco area, I have an in-person demo that’s been getting incredible reactions from some of the OGs of VR. I’d love for you to try it. https://t.co/iTmMSzvuhX

[Greg Madisᯅn @GregMadison]

XR veterans are hard to surprise. Videos can’t quite capture what Sphenomenon feels like. These reactions can. Without excited developers, there’s no thriving spatial computing ecosystem.
@finkd @sama @satyanadella @sundarpichai @elonmusk @boztank @DavidSHolz want to try what got them this excited? I’d love to give you a personal demo.

[Greg Madisᯅn @GregMadison]

@AUT0M4T1C_JACK @finkd @sama @satyanadella @sundarpichai @elonmusk @boztank @DavidSHolz Just being GDPR compliant. Even their virtual eyes deserve privacy 😉

[Greg Madisᯅn @GregMadison]

I often feel nostalgic for the future. Tech has rarely surprised me since Ray Kurzweil laid out the roadmap back in 2005.

[Clem Boissiere @sxpstudio]

While in San Francisco, I finally got to try @GregMadison's mysterious and elusive demo on Apple Vision Pro.
I've tried a *lot* of XR demos and it was frankly one of the coolest and freshest things I've seen in a while.

[Greg Madisᯅn @GregMadison]

@Dilmerv https://t.co/rso9dbvbvR