Co-founder @Pickyourtrail. Co-producer - Diya & Arjun. Contributor for The Hooked by Nir Eyal. consumer behaviour PHD aspirant. 34 countries and counting.
Im perennially dis-satisfied.
Im eternally grateful.
This balance between wanting to do more and being thankful for what I have has been a great process of self discovery.
47 साल बाद, पहली बार ऐसा हुआ है जब पिछले एक वर्ष में CRPF के एक भी जवान को duty के दौरान जान नहीं गंवानी पड़ी।
ये देश की सही नीतियों और दृढ़ इच्छाशक्ति की जीत है: PM @narendramodi
I sincerely hope the situation is controlled soon. When Taliban destroyed the historical monuments, we condemned it. India has been plundered enough. apparently a 185yr bell tower set on arson. I hope better sense prevails.
PS: Wonder how much of this is AI vs real.
My conversation with Noah Shinn (@noahrshinn), founder of Instinct.
Noah is building a personal AI assistant. It's still invite only, has spent nothing on marketing, and is growing roughly 10% A DAY.
This is his first long conversation about the company.
We discuss:
- Why Instinct doesn't have an app
- Buying compute months ahead of exponential demand
- How users learn to trust it with a credit card
- Safety and security
- Agents coordinating with other people's agents
- Instinct's business model
- Apps built on consumer inertia
- and more
Enjoy!
Timestamps:
0:00 Intro
4:11 What people are using AI agents for
15:07 Rethinking travel, reservations, and the internet
22:43 Trust, privacy, and personal data
27:50 The business model behind Instinct
38:04 How existing businesses will adapt
47:55 Designing a personal assistant people love
53:15 Growth, compute, and competing with Big Tech
1:11:44 What’s next for Instinct and personal AI
one of those interesting moments when half my brain says he is right, the other half says he is wrong..
the wrong part given right part he has taken time to explain :)
people will have more money than time
people have clear preferences
people who have more money mostly have clear preferences
people with clear preferences have changing schedules
people with money + clear preferences + changing schedules -- do not like to talk to so called "average humans" (Ask every EA how much they hate their BOSSY boss)
i think those kind of ppl will be the ones using these PAs for travel booking and will be happy
1. booking
2. webchecking in
3. changing /cancelling at will
4. pay $100 subscription fee for an agent if s**t hits the roof (winter flight disruptions for ex)
thoughts?
I think Silicon Valley is making a fundamental mistake with personal agents… optimizing entirely for the outcome and forgetting that, for a lot of things, the process is a very core part of experience.
Travel is the obvious example. People will almost always never want “book me a trip.” They want to browse, compare, daydream, change their mind, send options to friends, and eventually book.
And the average person probably has far fewer recurring tasks worth delegating than the AI industry seems to think.
That’s why personal agents feel more like a feature that gets absorbed into existing products than a standalone category.
Muse is already getting more daily US downloads than Threads, WhatsApp and Facebook, and it's only 3,000 behind Instagram
Biggest consumer AI launch since ChatGPT. A new tier 1 consumer app is born
I don't belong to the school of thought that predicts doom because of AI-induced job losses.
But suppose that prophecy does come true. Would that be the end of the road for the Indian middle class?
No.
I believe India has a great hedge available: Tourism.
The Government of India should embark on a massive tourism infrastructure mission that can keep the economy running even if the IT industry gets severely disrupted by AI.
India may not be the world's greatest innovator. We may not lead the world in cutting-edge R&D.
But India has something that nobody can manufacture.
We are a subcontinent blessed with extraordinary natural and cultural diversity.
Snow-covered mountains. Deserts. Pristine hill stations. Serene beaches. Palaces. Forts. Backwaters. Wildlife. And 1,500-year-old temples that are architectural marvels.
We have thousands of years of history and civilisation waiting to be showcased to the world.
If AI really does wreak havoc on employment, it is likely to play out over the next 3–5 years.
Why not prepare now?
The government could temporarily relax the fiscal-deficit target by, say, 3% of GDP and deploy that money on a war footing to completely transform infrastructure around India's major tourism destinations.
World-class roads. Clean cities. Airports and railway connectivity. Public toilets. Signage. Last-mile transport. Heritage conservation. Safety. Digital infrastructure. Waste management.
Make India's tourism destinations genuinely world class.
Then market them aggressively to the world.
Millions of additional international tourists could come to India. And unlike many capital-intensive industries, tourism has an enormous employment multiplier.
A person doesn't need an advanced degree to participate in this economy.
The millions who may lose jobs in low-end IT/BPO roles could be retrained for front-end hospitality and customer-facing roles.
English-speaking BPO employees can become hotel and travel professionals.
IT salespeople can reinvent themselves as tourist guides, destination specialists and experience managers.
People with entrepreneurial instincts can build tourism agencies offering end-to-end solutions.
Those with capital can build world-class hotels, resorts and tourism infrastructure.
And an enormous ecosystem gets created around them:
Drivers. Planners. Guides. Servers. Receptionists. Housekeepers. Cleaners. Cooks. Shopkeepers. Photographers. Local artisans. Travel operators.
The employment potential is enormous.
And there is a second-order benefit.
Our towns themselves will become better.
Remember what happened when Xi Jinping visited Mamallapuram. The place was transformed almost overnight.
Unfortunately, much of that focus disappeared after the visit.
But it proved something important:
When there is political will and a compelling reason, India can transform a place remarkably quickly.
If AI eventually disrupts one of our biggest employment engines, necessity itself can become that reason.
We need another engine of growth.
Given India's limitations in innovation and R&D, I believe tourism is one of the biggest opportunities sitting right in front of us.
And there is one thing AI cannot easily replicate.
The feeling when you stand inside the Mysore Palace.
The adrenaline of white-water rafting in Rishikesh.
The awe of looking at the Brihadeeswara Temple.
The silence of the Himalayas.
The serenity of a Goa beach.
The experience of walking through an ancient temple town.
A machine can show you a picture.
It cannot give you the experience of being there.
India has it all.
Let's build the infrastructure, market it to the world and turn tourism into a massive employment engine.
If AI is going to change the world, India should not wait for the disruption. We should build our hedge now.
Tourism. On war footing. Let's grow.
@narendramodi
folks @Pickyourtrail solves this exact problem.. waltz in and waltz out of your holiday, 24*7 concierge, visa assistance, full flexibility - use bonvoy points, stay with your family for a few nights, apartment stays - try us for the upcoming holiday!
536,000+ views on Instagram.
Maybe it resonated because family vacations have quietly become another project to manage—flights, itineraries, kids, logistics, expectations.
We spend months waiting for a vacation… and sometimes come back needing another one.
Goes to show moms are everywhere.
My flex screenshot moment of instinct app.
Ok. But whats all the rave about? Reads email well, sends replies. So do so many other apps.
Am surely not using it well enough, any tips? @HR_starryeyes
We have a bookshelf in the office. People who visit us sometimes pick up a book from there as a conversation starter: "Fascinating title - what did you think of it?".
What they don't know is that it is a reject pile. Any book we like, we take home. What's left there are the books nobody wanted to read.
This is the fundamental human conceit - one that most religions challenge but don't go far enough.
We can clearly see that the square and the circle are 2D projections of a 3D truth. That's because we can perceive 3 dimensions. An ant crawling on the left face can't even perceive the third dimension, so it will consider the square not only to be the truth but in fact the _whole truth_. It is impossible for us to explain the truth to it because, as a two-dimensional being, it has no conception of a cylinder.
But what if the cylinder itself is a projection of a four-dimensional object that WE can't perceive? The probability, however small, is never zero. Not only is that truth unknown, it is _unknowable_.
If by science, magic or religion, we get a glimpse of the fourth dimension, do we now know the truth? No, because that itself could be a projection of a higher dimension. To mix my philosophical metaphors, it's cylinders all the way down.
We can't even measure both the position and velocity of an object with absolute precision; knowing the "truth" about anything is not just an uncertainty but an impossibility.