Helen

Whistler based 🇬🇧 f-CFO D2C, Retail, E-Comm, Shopify. Founder FlowCFO, Stack CFO @thefinancestack

[Helen @HelenAstle]

Why You’re Still Not Getting Timely Financials — and How to Fix It https://t.co/Y4kHIqnnDa

[Helen @HelenAstle]

@RashelHariri @Spotify @ApplePodcasts @YouTube @emmagmay

[Helen @HelenAstle]

@SecretCFO i’d love to see you include 1. how much cash balance to maintain be size of biz / wcap needs eg. 10% of Rev 2. how to operate managing cash flow eg review cadence 3. FX and risk 4. how to engage / motivate the business in contributing to cashflow goals . I wld love to contribute

[Helen @HelenAstle]

@SecretCFO And hence the value in quality monthly management accounts and regular inventory control / reconciliations to ensure an accurate working capital position month on month. Great explanation btw :-)

[Helen @HelenAstle]

@SamMendelsohn4 @TaylorHoliday yep we’ll do it for you!

[Helen @HelenAstle]

@yourimosko @SamMendelsohn4 @goprediko our team aims to fill the skills gap - an independent view we support decision making, look at the big picture and find appropriate working capital to help companies scale.
Often brands are buying new styles and SKUS where strategy (and the art!) plays a bigger role than data

[Helen @HelenAstle]

@willstew @SamMendelsohn4 thanks @willstew Hi @SamMendelsohn4 i’m currently building a BI tool for @Shopify businesses for merchandising and demand planning and also do consulting with brands to support or lead their strategic and demand planning

[Helen @HelenAstle]

@willstew genius level innovation here. The office is MUCH cooler @NASA watch this space

[Helen @HelenAstle]

@emmagmay @willstew is this a bid to get Sparky to like you more? the jealousy route…

[Helen @HelenAstle]

Taking on the big guys @willstew

[Helen @HelenAstle]

“The real feedback comes after you ask for money” @imackinn #startupcanada @startupcanad

[Helen @HelenAstle]

@ChaseLarabee 1. Look at competitor pricing
2. Consider returns %
3. Discounting strategy - yours & competition
4. Don’t feel like you have to stick to a price - ultimately it’s what someone is prepared to pay

[Helen @HelenAstle]

@drewfallon12 @ChaseLarabee I would also add that the definition of fixed via variable can also depend on the size of the biz. For example smaller D2C biz tend to have higher “fixed” vs variable marketing spend eg ad agency vs FB spend. The smaller biz still has a lot of operational gearing to go.

[Helen @HelenAstle]

@_robsteel No but I might know someone who does…I’ll check back in

[Helen @HelenAstle]

@willstew @vailmtn Laps tomorrow then?

[Helen @HelenAstle]

When you’re 2 favourite apps hookup
@Strava ❤️ @Spotify

[Helen @HelenAstle]

Around the table today. CEO, CFO, 2x investors. All female. Does gender matter? It matters. That was the first time in my 20+ year professional career. @emmagmay

[Helen @HelenAstle]

@AliTheCFO @andrewglynch Nice reply ;-) I’m in

[Helen @HelenAstle]

@willstew @SamMendelsohn4 There are a couple of apps on Shopify where you can A/B test pricing. However you’ll need a decent budget to get a big enough data set. I’d prob first look the distribution curve on AOV and other data on add2cart etc first before spending the traffic $$

[Helen @HelenAstle]

@drewfallon12 Interested