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🚫 We are not a growth consultant.
🚫 We are not a VC.
🚀 We are something new. We are Hypergrowth Partners.
🤓 Read https://t.co/gM1rLKKJMy to learn more while we build our website.
🧠 brought to you by @mgonto and @guillaumecabane.
@guillaumecabane Co-Founder and GP @HypergrowthP deep dives into how to leverage AI-Powered marketing to get more leads and customers
Read more here: https://t.co/rLG56PYOk5
We recently hosted Rajan Sheth for a session with founders on how to create differentiated and winning GTMs from day one in a rapidly evolving AI market.
With new waves of innovation constantly emerging, startups have an enormous but narrow window of opportunity to establish market leadership.
As a marketing and growth leader at @cohere, Rajan was instrumental in creating a unique positioning for the company in this competitive environment. As the General Partner and Gen AI GTM Advisor at @HypergrowthP, he advises companies across the Gen AI stack, fueling their growth from inception.
The discussion with @PoorviVijay (Vice President, @ElevCap) explored a wealth of actionable advice for founders looking to build successful AI companies.
Head to this link for key highlights and a deep dive: https://t.co/8ebc4TbFpk
Today on the show we have @mgonto, co-founder and GTM advisor at @HypergrowthP and interim CMO at @vercel.
Listen to Gonto discuss how anti-retention metrics and next best actions can significantly boost retention.
https://t.co/nYd5toUcg3
At a time when there is an immense proliferation of AI applications, founders are often facing an uphill battle in bringing their AI products to market and securing a foothold in this dynamic space.
We're therefore delighted to invite you to an online webinar with @rajan_sheth on how to create differentiated and winning GTMs from day one
As a marketing and growth leader at @cohere, Rajan was instrumental in creating a unique positioning for the company in this competitive environment. Previously, he also helped scale @heroku and @Box to multi-million dollar companies. As the General Partner and Gen AI GTM Advisor at @HypergrowthP, he advises companies across the GenAI stack, fueling their growth from inception.
In this conversation, @rajan_sheth and @PoorviVijay will dive deep on how to win in this hyper competitive AI market. Rajan will share his learnings on scaling marketing functions across a number of dev tool companies and how to think about GTMs at this tipping point of AI innovation to create differentiation for your company. What are the right GTM channels, when do you start thinking about positioning and brand for AI companies, how do you hire for these unique skillsets? - they will go deep in each of these questions to help the upcoming AI founders navigate this ever changing world.
Please click here to register: https://t.co/Dc2MQ5HtYB
working closely with @guillaumecabane and @HypergrowthP helped me grow from a business generalist to a growth leader in <2 years.
g was a growth advisor at @tryramp and previously was vp of growth at segment, drift, and gorgias where he helped them grow revenue 10x, 4x, and 6x respectively.
he’s the kind of mentor people dream of having, and i was fortunate to be in the right place at the right time.
while at ramp, we worked together for only 2-3 hours a week, but the impact he had during that brief time was immeasurable.
g basically taught me most of the foundations and growth frameworks that i use today:
➝ how to run effective sprints for a growth team (hint: its different from core product!)
➝ how to use @airtable as a crm to synthesize and standardize learnings across a growth team
➝ how to use mvp experiments to validate hypotheses and be extremely efficient with eng time
to this day, i’m proud to call him a good friend, and even luckier to have him as an investor in unify.
if you ever get the opportunity to work with someone like g in your career, cherish every minute, and use it as a lever to accelerate your personal growth.
you'll grow an insane amount in a short period of time.
With @guillaumecabane we're looking for a Chief Of Staff (We call it GP Shadow) to help us become more effective at HyperGrowth Partners (JD in the next tweet)
The GP shadow will work directly with G and me helping us advise on growth, marketing, and product for some of the best companies in the world like @vercel , @tryramp , and @retool, among others.
We're looking for somebody with growth experience and looking to take their skills to the next level.
You'll be a critical part of HyperGrowth Partners' entire operation. You'll also learn how to run a profitable business.
Check the full JD in my next tweet and DM me if you're interested :)
I'm very happy that my 20Growth episode with @HarryStebbings is out!
I talk with him about:
* Hiring for Growth: Who should you hire? What seniority level? Why?
* Combining PLG and Enterprise: How to combine your PLG strategy with a more top-down old-school enterprise strategy
* How and when to use Gut feeling and intuition to drive growth vs data: People in growth always talk about quan data. They never talk about how important gut feeling and common sense for your market are
Check it out on:
Spotify: https://t.co/xuLj1g2L5u
YouTube: https://t.co/jZ2NTJl0S2
Hope you enjoy it!
“If you get a user to use your product for personal projects all the time, it means that…whatever company they go to…they will always remember you and use [your product].”
Great listen on PLG with @mgonto@HarryStebbings
https://t.co/9C2G2mRxjo
@KhushiLunkad@mgonto behind is a very strong word, but we've been helping them for years.
Their team amazing and really good at execution. They're the best partner for an experienced advisor.
Working with @guillaumecabane@mgonto@fabritravels at @HypergrowthP was one of the best decisions I made in 2023. 🙏
I had the honor to:
• Work with the top 1% of product, marketing, and growth leaders in SaaS
• Learn from them by helping them put their work into words and charts
• Co-author 10+ long-form articles and playbooks directly with them
Here's a collection of the top 10 articles from last year.
🤖 1. The HyperGrowth Partners Guide to AI-powered Programmatic SEO
How to scale low-CAC, hyper-targeted organic traffic with data & AI
ft. @Kevin_Indig
https://t.co/xRshrPTl7B
🔜 2. The Next Generation of B2B Growth
How AI is Shaping Growth Strategies, Teams, and Stacks
ft. @guillaumecabane
https://t.co/lFVKuwshAm
👨💻 3. Why Technical SDRs are the Future of DevTools
You Need Product Advocates when Selling to Developers
ft. @mgonto@theHankTaylor
https://t.co/QcpkCHq396
👾 4. The Developer Marketing Funnel
How to optimize product and content marketing targeting developers
ft. @mgonto
https://t.co/Gd55VpokQx
🔥 5. The FIRE Framework for Measuring Content Marketing
The Growth Playbook to Measure and Optimize Content Marketing Operations
ft. @jaredwaxman
https://t.co/Z0UDaXsD7z
📤 6. Picking your Lifecycle Marketing Software
How to pick and manage your LMS platform from early-stage to IPO
ft. @alexeymk
https://t.co/nZAwfSWYIa
📉 7. Uncovering Anti-Retention Patterns
A Guide to Identify Hidden Roadblocks to Retention and Build Stronger Habit-Forming Products
ft. @mgonto
https://t.co/WK19zQEO9T
📲 8. The Growth Strategy Shift: From PPC to PCC
How to Mix Product, Community, and Content to scale consumer apps sustainably
ft. @malaparte
https://t.co/Tretq2XNoj
🏎️ 9. The HyperGrowth Growth-Stage Accelerator
Productizing Go-To-Market for HyperGrowth Startups
ft. @fabritravels
https://t.co/e6FHvFlvlm
🧠 10. Decoding The Growth Mindset
Applying The Angel Investing Mindset To Build An Effective Growth Process
ft. @guillaumecabane
https://t.co/gwZFON50R9
And we have so much more in store for you this year.
What would you like our next playbooks to cover?
Let me know!
#growth #content #wordsmith
Almost 3 years in @HypergrowthP is no longer an experiment.
@fabritravels has been a big reason why we have been able to scale this year, and he wrote about the journey:
https://t.co/itcQKabMYI