Jake Mix | Mixify Media

10+ years building marketing systems for billion-dollar brands & 7-figure service companies. Now focused on retention, reactivation, and repeat revenue.

[Jake Mix | Mixify Media @JMix26]

I’ve seen pest control operators who care.
I’ve seen pest control operators who don’t.

The ones who care always focus on the customer first. Why?

Happier customers = longer LTV
Longer LTV = increased profit margin

[Jake Mix | Mixify Media @JMix26]

So many home service business owners worry they’re sending too many emails to their customers…

“Won’t this remind them to cancel our service?”

If your service sucks, yes…

But if you’re doing a good job on fulfillment, sending emails will boost retention 10x more than cancels

[Jake Mix | Mixify Media @JMix26]

Pest control companies are incredible at getting new customers.

But they’re usually terrible at getting repeat customers.

What they don’t know?

The cost to acquire new customers is 10x more expensive than getting repeat revenue from past customers.

Market to your past people

[Jake Mix | Mixify Media @JMix26]

@thetripathi58 For the amount of people who say that AI is taking over the world… it sure doesn’t show when I see 100 resumes come in.

[Jake Mix | Mixify Media @JMix26]

Retention marketing is as simple as…

1. Creating a great onboarding process
2. Providing more perceived value than what the customer pays
3. Automating a win-back sequence anytime the customer stops engaging with you for more than 6 months.

Boom. Solved.

[Jake Mix | Mixify Media @JMix26]

I’ve talked to 25+ home service-based businesses in the last 3 months.

Think pest control, HVAC, plumbing, etc.

90% of them don’t have any strategy for getting repeat business after they’ve closed the first deal.

This is a channel I’ve seen get a 160x ROI.

Don’t be the 90%.

[Jake Mix | Mixify Media @JMix26]

Most businesses think retention is sending emails.

It’s not.

Retention is making the customer feel too stupid to leave.

That starts with trust, timing, and one strategic nudge at the right moment.

[Jake Mix | Mixify Media @JMix26]

I’m dead ☠️😂

#secretlivesofmormonwives #utah @drinkgaragebeer

[Jake Mix | Mixify Media @JMix26]

I’ll be reviewing every major Super Bowl ad over the next two weeks… what works, what flops, and what brands can learn from it.

What do you think… was this a smart teaser or will it be $7.5M spent on nothing?

[Jake Mix | Mixify Media @JMix26]

TurboTax just spent $7.5M on a Super Bowl ad… was it worth it?

Let’s break it down👇

[Jake Mix | Mixify Media @JMix26]

My take:

1️⃣ Did it grab attention? – 4/5
2️⃣ Was it memorable? – 3/5
3️⃣ Did it make sense? – 5/5
4️⃣ Did it fit the brand? – 2/5
5️⃣ Did it make you want to take action? – 4/5

Final Score: 18/25

Smart teaser strategy or wasted opportunity?

[Jake Mix | Mixify Media @JMix26]

People want marketing results, but then are only willing to post 1x / week on 1-2 social media platforms.

Let’s get real…

Post 100x times, expect nothing, get good at the craft, then…

Do it again.

That’s how you get results.

[Jake Mix | Mixify Media @JMix26]

Want a marketing adrenaline rush? It doesn’t get much better than…

-> Seeing an organic post go viral
-> Getting 10x ROI on paid ads
-> Achieving 5% CTR on an email

The list goes on…

What gives you that adrenaline in the business world?

[Jake Mix | Mixify Media @JMix26]

@semrush A freaking action plan. It’s always amazing how many people come up with an entire plan not to ever do what’s in the plan. Taking action could even be first in this plan. Then refine and strategize as you go and learn. Progress > perfection

[Jake Mix | Mixify Media @JMix26]

@CopyXccelerator Sending to engaged subs only… sounds crazy, but so few people do it. “Let’s just blast out list 1,000 times and we’ll get .02% click through 🤣

[Jake Mix | Mixify Media @JMix26]

@ecomchasedimond I agree with this as long as the subject is clear and simple. So many people mess up their open rates by trying to be clever. Thanks for sharing

[Jake Mix | Mixify Media @JMix26]

@ecomchasedimond Let’s gooooo. Super helpful. Thanks for sharing.

[Jake Mix | Mixify Media @JMix26]

Why would YETI, the cooler brand, have an issue with a potential Utah Yeti’s hockey team name?

Google & SEO.

If the name became official, searches for “Yeti” would pull up scores, not coolers.

Sports > e-commerce in search.

Petty? Maybe. Smart? Absolutely.

[Jake Mix | Mixify Media @JMix26]

Social Media Marketing in 2025:

Step 1: Create valuable content.
Step 2: Post it everywhere.
Step 3: Algorithm buries it.
Step 4: Cry.
Step 5: Do it again tomorrow.