AJ

storyteller for crypto’s best brands & founders. VC @shl capital. prev: head of social @hypepartners @beincrypto

[AJ @JadoonTech]

I've ran socials for 40+ top projects in the last 6 years. Want to be a good web3 social media manager?

You MUST do the following:

- Understand the project you're writing about, to the T. In crypto this means you have to be terminally online and always onchain. Use the product, read the docs, ask the team questions and look under the hood.

- Research the ecosystem the project is in (you can use @_kaitoai and some other tools for this). See who the biggest projects are, the biggest KOLs, the notorious reply guys etc. People can smell outsiders from a mile away, it's obvious. It's also a good way to get topics ideas, best performing content, latest controversies and culture

- Before writing a single tweet, work on the strategy which includes the goals, OKRs, desired audience, narratives, TOV, approach and processes. Get all the key stakeholders involved but don't bloat the process.

- Set up an approach to social listening, you need to capture mindshare and attention. You also need to tailor your content to real world events, this part is so crucial. Keyword + topic based listening and scrolling the timeline. You need to be on the pulse every single day, like I said terminally online. Things talked about yesterday might not be relevant today.

- Plan evergreen content in advance, get it out of the way. Your focus day in day out should be to spot opportunities, get involved in conversations and engage with your community (current & potential). There's a 100 different tools that are good for hosting content calendars, doesn't matter which one, just use them. I don't personally like scheduling tweets (because I don't know what could be posted adhoc that day), but you can do so as well.

- Analytics are your friend, but don't live by them. Track them and measure them, see patterns and acknowledge them. But remember, the X algorithm is not all that straightforward, there's 100 different variables and sometimes its just that random tweet that pops off. You can optimise for everything but your content can still go unseen. Regardless, create reports both for yourself and for your team every week. Short, concise and sweet.

- Your job as a social media manager isn't just writing content and engaging with the community. Distribution matters. You need to be creative, think of memes, fun campaigns to do, partnership/BD opportunities and other out of the box ideas. Posting amazing content is great, but you NEED reach and you need be optimising for that. Growth and social go hand in hand

- Document EVERYTHING. Tweets you see while scrolling randomly, trends in the web2 space that catch your eye. A funny ad you see while watching YT/TikTok. An idea that you come across while watching a TV show. As a social media manager, you need to avoid brain fog, and for that you need to a consumer too. Some of the best tweets/posts I've written or developed have come from random non-web3 things I've seen. Jot anything interesting you see and write it in your notes.

- Be the internal social mascot for your team. When you join as an SMM, you need to be getting EVERYONE on your team to have active social profiles, especially founders. Give them your playbook, help them write content and teach them the ways. The most successful projects on here have active teams posting every single day from their personal accounts. Advocate for this internally.

- Never work in silos. As the social media manager, you need to be chatting regularly with the founders, devs, product, BD, community managers, creatives, devrels, content, PR, legal and everyone else. You are the end of the funnel and need to work across all functions to effectively manage socials. It's a combined effort, get everyone on board, communicate as much as you can async and through written means so everyone has visibility.

- The early bird catches the worm. Being early on socials is rewarded so heavily. Whether it's a killer reply to a tweet made 2 minutes ago (which is about to get a 100K impression) or some hot news that just broke. By being early, you ensure you capture the largest scale of attention, as you entered in early. Replying to a tweet that's 10 hours old vs replyig when it's 10 min old could make the difference of 100x in reach. Same goes for participating in trends, analysing news and adding your thoughts on major events.

That's all for now, while I was writing this I noted down 10+ other things worth mentioning, so saving those for another time

Hope this helps 🤝

[AJ @JadoonTech]

@0xbenito_ @DinariGlobal

[AJ @JadoonTech]

@lzminsky @Kalshi @JustinBarlow 👀

[AJ @JadoonTech]

Posting content and managing socials for brands and founders changed my life

Just start

[X @X]

all you have to do is start posting

[AJ @JadoonTech]

@lzminsky @GRITCULT can’t go wrong with a 911 / porsche

[AJ @JadoonTech]

@AlexOnchain gm

[Paul Graham @paulg]

@romlib_ Crypto is a legit and indeed inevitable technology. Usually such things are net positive.

[AJ @JadoonTech]

@ExaltedFoks @Ostium Ostium.

[AJ @JadoonTech]

@stardotfun @GRITCULT the 🐐

[AJ @JadoonTech]

@emilylai @kaledora @Ostium Congrats Emily! 🔥

[AJ @JadoonTech]

@lzminsky @Londonmaxxing we’re back

[AJ @JadoonTech]

@0xSweep 👀

[AJ @JadoonTech]

@0xSisyphus really makes no sense to hunt for low single digit yields when the risks onchain are so high. you can earn more % on your cash on Interactive Brokers vs AAVE rn

[AJ @JadoonTech]

@Jackhaldorsson Would love to join 👀

[AJ @JadoonTech]

@jacewen98 @karpathy I used Claude, but I'm sure you can do this with any

[AJ @JadoonTech]

Spent the weekend building a 'knowledge LLM' as @karpathy described

Notes, bookmarks, PDFs, docs, messages and thousands of files ingested into an interlinked Obsidian wiki using an LLM agent. I still have waaay more to add

Total gamechanger, would recommend everyone do this

[Andrej Karpathy @karpathy]

Wow, this tweet went very viral!

I wanted share a possibly slightly improved version of the tweet in an "idea file". The idea of the idea file is that in this era of LLM agents, there is less of a point/need of sharing the specific code/app, you just share the idea, then the other person's agent customizes & builds it for your specific needs.

So here's the idea in a gist format: https://t.co/NlAfEJjtJV

You can give this to your agent and it can build you your own LLM wiki and guide you on how to use it etc. It's intentionally kept a little bit abstract/vague because there are so many directions to take this in. And ofc, people can adjust the idea or contribute their own in the Discussion which is cool.

[AJ @JadoonTech]

@GRITCULT 🫡

[AJ @JadoonTech]

Timeline today is all London bull posts, used to pray for times like this fr

[AJ @JadoonTech]

@GRITCULT posting this when the weather is banging today is a 10/10 move 👏

few