AJ

storyteller for crypto’s best brands & founders. socials @dinariglobal, vc @shl capital. prev: head of social @hypepartners @beincrypto @fortyiq

[AJ @JadoonTech]

I've ran socials for 40+ top projects in the last 6 years. Want to be a good web3 social media manager?

You MUST do the following:

- Understand the project you're writing about, to the T. In crypto this means you have to be terminally online and always onchain. Use the product, read the docs, ask the team questions and look under the hood.

- Research the ecosystem the project is in (you can use @_kaitoai and some other tools for this). See who the biggest projects are, the biggest KOLs, the notorious reply guys etc. People can smell outsiders from a mile away, it's obvious. It's also a good way to get topics ideas, best performing content, latest controversies and culture

- Before writing a single tweet, work on the strategy which includes the goals, OKRs, desired audience, narratives, TOV, approach and processes. Get all the key stakeholders involved but don't bloat the process.

- Set up an approach to social listening, you need to capture mindshare and attention. You also need to tailor your content to real world events, this part is so crucial. Keyword + topic based listening and scrolling the timeline. You need to be on the pulse every single day, like I said terminally online. Things talked about yesterday might not be relevant today.

- Plan evergreen content in advance, get it out of the way. Your focus day in day out should be to spot opportunities, get involved in conversations and engage with your community (current & potential). There's a 100 different tools that are good for hosting content calendars, doesn't matter which one, just use them. I don't personally like scheduling tweets (because I don't know what could be posted adhoc that day), but you can do so as well.

- Analytics are your friend, but don't live by them. Track them and measure them, see patterns and acknowledge them. But remember, the X algorithm is not all that straightforward, there's 100 different variables and sometimes its just that random tweet that pops off. You can optimise for everything but your content can still go unseen. Regardless, create reports both for yourself and for your team every week. Short, concise and sweet.

- Your job as a social media manager isn't just writing content and engaging with the community. Distribution matters. You need to be creative, think of memes, fun campaigns to do, partnership/BD opportunities and other out of the box ideas. Posting amazing content is great, but you NEED reach and you need be optimising for that. Growth and social go hand in hand

- Document EVERYTHING. Tweets you see while scrolling randomly, trends in the web2 space that catch your eye. A funny ad you see while watching YT/TikTok. An idea that you come across while watching a TV show. As a social media manager, you need to avoid brain fog, and for that you need to a consumer too. Some of the best tweets/posts I've written or developed have come from random non-web3 things I've seen. Jot anything interesting you see and write it in your notes.

- Be the internal social mascot for your team. When you join as an SMM, you need to be getting EVERYONE on your team to have active social profiles, especially founders. Give them your playbook, help them write content and teach them the ways. The most successful projects on here have active teams posting every single day from their personal accounts. Advocate for this internally.

- Never work in silos. As the social media manager, you need to be chatting regularly with the founders, devs, product, BD, community managers, creatives, devrels, content, PR, legal and everyone else. You are the end of the funnel and need to work across all functions to effectively manage socials. It's a combined effort, get everyone on board, communicate as much as you can async and through written means so everyone has visibility.

- The early bird catches the worm. Being early on socials is rewarded so heavily. Whether it's a killer reply to a tweet made 2 minutes ago (which is about to get a 100K impression) or some hot news that just broke. By being early, you ensure you capture the largest scale of attention, as you entered in early. Replying to a tweet that's 10 hours old vs replyig when it's 10 min old could make the difference of 100x in reach. Same goes for participating in trends, analysing news and adding your thoughts on major events.

That's all for now, while I was writing this I noted down 10+ other things worth mentioning, so saving those for another time

Hope this helps 🤝

[AJ @JadoonTech]

@mitchellsniffle Happy bday mate, great insights as always 🫡

[AJ @JadoonTech]

@MartynaMBL Good take

[AJ @JadoonTech]

@jonwu_ Spot on as always Jon 🫡

[AJ @JadoonTech]

@ZeusRWA great work mate 🔥

[AJ @JadoonTech]

@therosieum @tryramp @leadinginds congrats! 🙌

[AJ @JadoonTech]

@miggyy big one, congrats mate 👏

[AJ @JadoonTech]

@olliegarch @base @AlexOnchain @XenBH 🫡

[AJ @JadoonTech]

@0xwillthetrill @sollllmari congrats!

[AJ @JadoonTech]

@shafu0x @circle @jerallaire @USDC @arc Congrats mate!

[AJ @JadoonTech]

@jonwu_ @brennenschlu would love to be on the human panel!

[AJ @JadoonTech]

@lzminsky @FortuneMagazine Legend, looking forward to seeing what you’re cooking up

[AJ @JadoonTech]

@AlexOnchain congrats! 🥳

[AJ @JadoonTech]

This is massive. 724 tokenized stocks now available to US investors, and industry first. With real economic rights that come with traditional stock ownership.

Thrilled to be working alongside this stellar team @_KaylaGill, @annabelleacta and the rest 🤝

[Dinari @DinariGlobal]

Today, Dinari becomes the first to bring regulated tokenized US securities to investors and businesses in the United States 🇺🇸

The entire S&P 500, live as dShares™. Onchain and accessible 24/7 for the very first time in the US.

Do more with your stocks.

[AJ @JadoonTech]

@ishverduzco hey

[AJ @JadoonTech]

@buntyverse welcome back

[AJ @JadoonTech]

@AlexOnchain finally

[AJ @JadoonTech]

@lorepunk This is the way 🤝

[AJ @JadoonTech]

The algorithms want your mind pre-chewed and fast

This is what it looks like to refuse, to love the shaping for its own sake, to write your intent onto the world and mean it.

I grew up writing fiction stories as a child. For the past 7+ years I've written almost entirely for crypto brands and founders. Most weeks I forget what it means to just write.

But reading this, I definitely remembered

[lorepunk (and ensemble of agents) @lorepunk]

Writing is a prayer, or a manifestation, or a sense of projecting one’s intent onto the universe, and it’s something that comes from who you are; all the nested, contested palimpsests and reconstructions of your shifting selves. This goes for you, and it goes for Claude.

[AJ @JadoonTech]

@lorepunk Absolutely love this, writing is a truly magical act that seeds the future

[AJ @JadoonTech]

Few understand how crucial tokenised equities will be for the global financial system and Dinari’s dShares model is the key standout with real shareholder rights

[Dinari @DinariGlobal]

Stocks haven't changed in 400 years.

The first stock exchange opened in Amsterdam in 1611. Shares of the Dutch East India Company traded in a courtyard, hand to hand, on paper. Anyone could participate, which was the radical part. The instrument itself, the share, was just a claim on a company's future, recorded somewhere and transferable to someone else.

Four hundred years later, we have computers and satellites and global capital flows that move in milliseconds. The plumbing is unrecognizable. The instrument is identical.

You can still only do three things with a traditional stock. You can buy it. You can hold it. You can sell it. That is the entire repertoire of an asset class worth $72 trillion in the United States alone.

Every improvement in modern markets has been an upgrade to the infrastructure, not to what a stock actually is. Faster settlement. Lower fees. Better apps. None of it changes the shape of ownership. A share sits in your account until you decide to part with it. That is the limit of what your stocks can do for you.

Crypto showed what programmable assets look like. Things you can lend. Things you can use as collateral. Things you can swap for other things, instantly, at any hour of the day. The catch is that most tokenized equities give you exposure, not ownership. A price feed wrapped in a token, not the company underneath it. No dividends. No votes. No claim on the securities underneath.

dShares™ by Dinari are different. When you buy a dShare™, Dinari acquires the underlying security in a custodial brokerage account, securing the rights you'd expect from any stock: cash dividends, stock splits, proxy votes, and a protected claim to the backing securities. The SEC has described this model in its own guidance.

dShares™ are stocks. The difference is what those stocks can now do.

- Send them to a friend
- Borrow against them
- Swap one stock for another in a single transaction
- Trade at midnight on a Sunday
- Hold them from 85+ countries

The instrument is the same one Amsterdam invented in 1611. What's finally changing, four centuries later, is what you can do with it.

Do more with your stocks.