You can go to school and spend years trying to learn about great marketing.
Or you can spend a few minutes watching Steve Jobs - all marketers should watch:
David Goggins just rewired my brain on purpose.
No race. No deadline. No external carrot dangling—yet you still attack every day like your life depends on it.
Because the ultimate purpose isn’t the goal. It’s YOU.
“The main purpose in life is you,” Goggins says. If you’re hitting snooze or skipping the work, you simply don’t respect yourself enough yet. Self-betterment is the one mission that never ends.
Real pride (quiet, earned, unbreakable) becomes the engine. In a soft world, “it’s so easy to be great nowadays because most people are weak.” Lean into the suck, own the loneliness, and turn it into your superpower.
Craft your own ethos—your personal mission statement—and hold yourself ruthlessly accountable to it every morning.
Like the man said: “If you don’t stand for something, you’ll fall for everything.”
My take: In 2025, surrounded by endless distractions and quick-fix dopamine, Goggins’ message is a lifeline. True strength isn’t built chasing applause or events—it’s the invisible daily deposits into your own character account. Compound that long enough, and you become antifragile.
This 4:12 clip is pure fire. Watch it, feel it, live it.
What’s one non-negotiable line in YOUR personal mission statement?
The person you will be in 5 years depends on:
• the food you eat
• amount of exercise you do
• how much sleep per day
• books or articles you read
• how much more you write
• money you save and invest
• who you work with
• friends you spend time with
• new skills you develop
• asking for help when you’re stuck
• connections you make and keep
• promises you make and keep
• where and how far you travel
• doors you open for others
• knowing when to leave
• new habits you develop
• quitting the stuff that holds you back
Questions I challenge my leaders to ask going into the week...
1.) Which meetings still require my presence and which ONLY require my leadership through someone else?
2.) What calls exist because I haven’t documented a decision or expectation clearly?
3.) Where am I being a crutch instead of developing the person who should own this?
4.) Which meetings energize me because they are high-leverage - and which drain me because they’re filling a gap in structure?
5.) Is this week a “full calendar season” for a strategic reason… or just habit?
Your job as a leader is not to be in every room. Your job is to build a team that can operate without you in the room.
Make your presence with your team intentional, not automatic or assumed.
The best exercise schedule & program for you needs to be build on the answer to “how many days a week will I train hard & consistently, for the next 3-5 years.” (Then update accordingly). For me the answer was/is 3 days a week; 34 years down. And counting. But you do you.
Dr. Andrew Huberman: "I don’t care if you’re atheist, agnostic, or a believer — when you truly study the brain, neuroplasticity, and biology at the level I have, you have to step back and just say: Wow. I believe in God."
You are not your job.
You are not your parents.
You are not your credit score.
You are not your school diploma.
You are not the clothes you wear.
You are not the size of your network.
You are not your house or neighborhood.
You are the sum of your words, choices and actions.
Being positive is not being happy. Positivity is a state of mind. Happiness is an emotion. Positivity is the ocean and happiness is a wave. Being positive means that even on days with no waves, you know that they are coming.