@leegrunnell I can’t remember where i heard this, but it was along the lines of there being a direct correlation between increased amounts of KPIs and decreasing performance over time
1/ Releasing a redacted Lux quarterly letter to LPs.
Some strong views of
-a catalog of an excess of excesses
-what catalysts cause the current market frenzy to end
(preview: LP indigestion)
-what we are advising our Lux family companies
-much more…
Achieving a measurable impact with marketing and lead generation efforts is critical to spark growth. But what does “measurable impact” mean? Let’s dive in. >>> https://t.co/fX6oB2dPx4 #marketing#leadgen
Here at Volt Lab, we describe ourselves as a plug-in strategic partner who delivers a measurable impact to spark growth. But what does “plug-in strategic partner” even mean? Let’s pull it apart >>> https://t.co/jNGxZH94Wf #leadgen#marketing
I must admit, I am quite happy with this one. Others, I suspect, perhaps will not be.
My latest column for @MarketingWeekEd: on emergent strategy, industry heresy and where I find myself in my career.
https://t.co/ZxsRkeMAlV