@paulholmespr Thanks for taking the time to respond Paul. Completely agree that measurement is crucial and I'm a big fan of your comments on it in industry media. Staggering that the old methods are still central for so many CMOs/agencies...
Fascinating read from the PRCA Ethics Council on navigating the ethical risks and opportunities presented on new platforms such as the Metaverse, NFTS, AI and other emerging tech: https://t.co/3UVR3wqN5c
Excellent news from the ICCO report delivered by Frances Ingham @Ingers1975 particularly enjoyed the mention of ‘ridiculous’ AVE measurement. Overall such a positive outlook for the industry. #ICCOGlobalSummit#embracingthefuture
As the world’s population grows, demand for animal protein will continue to rise. To meet this demand sustainably will be a big challenge. Do you think it’s an impossible challenge? We don’t.
Stay Tuned. 25 August, 2020
#BrighterLivesForAll#Sustainability
The @KWT_Global team analysed the 10% of the population who are well-read up and not worried about the current situation. Does this sound like you? Learn more about this #ConsumerPack here: https://t.co/eFpnUyNY0h
People around the world are responding differently to life under lockdown. Our latest blog series explores various consumer mindsets, analyzing how brands can position themselves to understand and communicate with consumers as we ease into the new normal. https://t.co/DXURCUf7b6
Boris Johnson: Call to the Government to support UK's hospitality industry through the Coronavirus crisis - Sign the Petition! https://t.co/tvyK9uM1i4 via @UKChange
@SunnyOhHK Credit where credit is due my friend. I believe the Jeremy Page you’re looking for can be found here: @JNBPage - for what it’s worth. I also found it a very interesting read...
Each week I’ll uncover the untold stories behind the most purpose-driven brands. Tune in this week to @Lyft’s Head of Global Policy & Social Impact @Mikemasserman and @IMF_Foundation's Executive Director Sarah Hartmann to hear how they make a difference. https://t.co/WPM3InX7MK