James

I love all things commerce, citrusy desserts—the em dash, and the oxford comma.

[James @JimmyBerts]

@val_shah @MehtabKarta @taboola @Shopify Very interested in this too Val!

[James @JimmyBerts]

@IstvanicMarin What's the time period here, 7 days?

[James @JimmyBerts]

@OdedBahar @CJSlattery Meta have worked on this over the past year, it's possible to manage both on IG and FB now!

[James @JimmyBerts]

@TaylorHoliday @CJHvnter @CommnThreadCo @northbeam @MAustinHarrison 👏

[James @JimmyBerts]

@drewmarc @codyplof @Sebastianb0527 Can you share more about how you achieved this Cody, Drew?

[James @JimmyBerts]

Google Trends old vs new. Do we like the smoothing?

[James @JimmyBerts]

@NataliaZarina DM’d you

[James @JimmyBerts]

@NapierHolland Have you tried @bevel_health? I’m liking it a lot.

[James @JimmyBerts]

@an2_yea @newthingslab does it better!

[James @JimmyBerts]

@zachmstuck @runtraffic This is the way. How do I know? Before we onboarded a decent agency I burnt a lot of cash spending to 100% impression share 😂

[James @JimmyBerts]

@levelsio @WHOOP @willahmed Apple Watch + @bevel_health

[David Herrmann @herrmanndigital]

In the most important month of the year Meta has chosen to continue pushing code and delivering arguably the buggiest BFCM season I can remember.

In the months of Sept-Nov there has been essentially a medium to major bug on the ad platform every week, EVERY WEEK.

Someone the other day asked why I'm critical of Meta so much despite it essentially providing many of us jobs. I'm critical because Meta has lost their way and it's high time they get back on the saddle.

Meta has used us as guinea pigs this year in training their AI models. We know this. Between the Advantage+ role outs, AI enhancements, and Gen AI tools Meta has completely transformed Ads Manager / Ad Delivery.

But along the way came bugs. It comes with the territory, after all this is a company that moves fast, breaks things remember. However this year was so much more.

Do I blame Meta for ad performance as in my CPA? Not fully... I still believe it's far more related to the economy than say Meta's delivery bugs. However the delivery bugs, ad disruptions, AI tools have largely created problems for advertisers and led to so many wasted man hours fixing and retooling because of it.

I'd imagine that in 2025 we've collectively spent a year's worth of wasted time identifying, configuring, toggling, and turning off Meta's AI Enhancements. And I was part of the Alpha for ASC+! I usually have all AI enhancements on, but recently have paid the price with all the bugs. Now clients want them off.

This is how we as advertisers lose trust and faith in Meta.

Meta is the most powerful tool for DTC advertisers in middle and bottom of funnel that none of us will turn it off despite all the issues that Meta has.

Meta knows this and that's the problem and why I'm critical.

Thank you for your attention to this matter!

[James @JimmyBerts]

@NotZainAgain You’re just on an unlucky streak with your gigs. Keep at it.

[James @JimmyBerts]

@iamshackelford one stylish little dude right there!

[James @JimmyBerts]

@JackRubin1 Love it!

[James @JimmyBerts]

@greynguyen @bevel_health @generalcatalyst 👏

[James @JimmyBerts]

@CallumMckeefery @connorrolain 👀

[James @JimmyBerts]

@marclou @PallardSimon Can you test @bevel_health against your Whoop data?

[James @JimmyBerts]

@JoeWelstead 👏

[James @JimmyBerts]

@matthucius Stolen from @MehtabKarta