Joel Weaver

Copywriter. I write copy.

[Joel Weaver @Joel_Copywriter]

Oh Bruce.

Bruce, Bruce, Bruce.

That was awful. #BrandBowl

[Joel Weaver @Joel_Copywriter]

I may owe Oatly an apology. The Tide Jason Alexander hoodie spot was pretty horrible. #BrandBowl55

[Joel Weaver @Joel_Copywriter]

Congratulations, @oatly. You just made ad #SuperBowl ad that didn't need to be made. #BrandBowl55

[Joel Weaver @Joel_Copywriter]

@Robertc1970 Nice! I just lost a long-term client because they "went with someone local." They have 46 locations in 8 states. So, local to who? They've never had issue with my rate; they just found a kid who will do it cheaper.

[Joel Weaver @Joel_Copywriter]

Marketing guy: Had an idea on the treadmill this morning. Didn't really think it through. Can you develop some better concepts?
Me: Hell yeah! (Puts heart & soul into it. Pitches six better ideas with rationales.)
MG: Nah. Can you write a rationale for my idea for a pitch?

[Joel Weaver @Joel_Copywriter]

In an hour-long walk this morning, almost every ad on @PandoraMusic began with "In these uncertain times..." Seems originality has taken a hit, too.

[Joel Weaver @Joel_Copywriter]

I think I've participated in every #brandbowl since I got back in the business. I'll be watching the game, not the ads, this year with the rest of #ChiefsKingdom. I'll watch the spots after.

[Joel Weaver @Joel_Copywriter]

@CentralBankMW Yes. And we can't activate our new debit cards till Monday and our @banklibertykc debit cards are declined wherever we try to use them. So, we're off to a great start as new customers.

[Joel Weaver @Joel_Copywriter]

"I'm not a writer, but here's exactly how I want it written."
- Dozens of non-writers who later complain that it "didn't sound right" when it was recorded

[Joel Weaver @Joel_Copywriter]

Gotta love when someone in the meeting says, "I'm not a creative, but..." then proceeds to tear apart the creative and offer their own concepts. #advertising

[Joel Weaver @Joel_Copywriter]

@dereklwalker I had a co-worker at an agency push for that every single time. I said exactly what you just said. She said I didn't know what I was talking about.

[Joel Weaver @Joel_Copywriter]

@dereklwalker I like concepting with people, but I find my productivity diminishes after 30 minutes. Any more than that and what it takes to concentrate drains my creative energy. Left to my own devices, I have a yo-yo, I walk around and mutter to myself. I talk to people. And it just works.

[Joel Weaver @Joel_Copywriter]

@SteveHartmanCBS So sorry for your loss. The piece on your Dad reminded me of my own Dad who passed 19 years ago. I always look forward to your segments on Sundays. This was one of your best. Thanks for honoring the anonymous Dads everywhere who mean so much.

[Joel Weaver @Joel_Copywriter]

RIP Kwamie Lassiter. When I was in grad school at KU, he played for the #Jayhawks and was my neighbor for a year. Borrowed my vacuum cleaner on a regular basis. Nice guy. Hell of a football player.

[Joel Weaver @Joel_Copywriter]

Hiring a celebrity is always hit or miss. Case in point: the Tide/Gronkowski spot. Gronk is a great football player. Not a great spokesman. Seems like the writer let his persona overwhelm the product. How does "Tiiide Paahhhdsss" build the brand? #badvertising

[Joel Weaver @Joel_Copywriter]

@dereklwalker How many times have you heard, "I'm not a creative" before hearing exactly how the creative is going to change?

[Joel Weaver @Joel_Copywriter]

@dereklwalker It can be both. Maybe those are related? Many non-creatives are unwilling to attach their name to something that takes a calculated risk and choose the safe path. Makes for stale, unmemorable ads.

[Joel Weaver @Joel_Copywriter]

Just lost a three-year, freelance creative client when they hired a full-time technical writer. I guess I'll just be thankful for the three years. And hope the guy flames out when it comes to producing original, smart creative.

[Joel Weaver @Joel_Copywriter]

"Hoosiers" correlates well to the #advertising biz. Laughter. Tears. A love story. A man fighting the demons of his past. An alcoholic. Working together and overcoming long odds. Plenty of flannel shirts and Chuck Taylors. And a last-second prayer that hits at the buzzer.