@michaelsikand Why would Amazon restrict agentic agents from shopping on their platform? Wouldn't this be a net positive or am I missing anything? In comparison, Shopify is embracing it.
@ykships@maxwellcopy He likely builds himself a financial future that allows him to work way less than most people throughout life. Ultimately having an option.
@conortrains@maxwellcopy Max is correct! Sometimes you just need to differentiate between TOF and MOF/BOF metrics inside Meta. If a TOF ad has solid CPC/CTR/CPM but poor cATC or ROAS metrics that does not necessarily mean itβs worth turning off immediately. Hence being intentional with creatives helps
The reason for my question: We have solid gross margins and are also testing a decent amount of creatives considering weβre still a very young brand less than 6 months old. However, ad spend remains at a humble amount. Itβs just a numbers game. Bigger ad spend = more traffic = more data = faster learning. Yes, you need the skills to make converting creatives at the same time. But thatβs why Iβm curious how much budget it takes to accelerate scale to $500k+ levels.