Julia Vari | Communication and Media

Leveraging AI to elevate brand presence | Sharing content insights | Former collegiate rowing coach now in comms and media.

[Julia Vari | Communication and Media @JuliaVari]

@lorenzo_pravata guide

[Julia Vari | Communication and Media @JuliaVari]

@StanMPonder Building relationships and trust is important. I was between 1:1s and culture. But I think having people feel seen and heard is what sets the foundation for influencing culture, suggesting process improvements and bigger business changes.

[Julia Vari | Communication and Media @JuliaVari]

Very creative 👏

[Joe Pompliano @JoePompliano]

Texas Tech has officially switched from Under Armour to Adidas — and the way they announced it was genius.

[Julia Vari | Communication and Media @JuliaVari]

POV: you’re in the finger lakes for the weekend

📍Keuka Lake

[Julia Vari | Communication and Media @JuliaVari]

@TimStodz My favorite rule to break :)

[Julia Vari | Communication and Media @JuliaVari]

Another article on it:
https://t.co/RduAjvaApX

[Julia Vari | Communication and Media @JuliaVari]

AI 🤝 Sports

IBM's AI tech will help expand coverage of this year's Wimbledon.

It's trained on the tournament's editorial style and will have access to match data. This allows for the quick coverage of stories that the content team might not have had the capacity to cover.

As quoted in the article, "this is about complementing the output of humans.”

The intersection of AI and one of the world’s most prestigious sporting events will open the doors for data-driven storytelling in fan engagement.

https://t.co/1VZOydNqGV

[Julia Vari | Communication and Media @JuliaVari]

👏🏼great ad. Nailed the nostalgia.

Modern Family always did a great job integrating product placements- FaceTime, Google Home

[WhatsApp @WhatsApp]

cross device friction is real, IYKYK

good thing we exist

[Julia Vari | Communication and Media @JuliaVari]

So clever and playful (open Lego’s thread) 👇🏼

[LEGO @LEGO_Group]

v sdiu450-
oyt;’.rf=]9o[{{{{{{{{{{{{{{{
{{{{{{{

[Julia Vari | Communication and Media @JuliaVari]

@calebmkeller Oh that’s interesting! Never thought about that. Is it a once time voice prompt or can you then comment back on the post it sends to create version 2?

[Julia Vari | Communication and Media @JuliaVari]

@BlackJackJD Great points! Totally agree and would add it’s ok to start with the small version of that change too. And overtime it can grow into what you envisioned

[Julia Vari | Communication and Media @JuliaVari]

@garyvee Page 121. Right in the middle of the nuts and bolts of the platforms.

Reading the book with the audio book. Killer combo with the visuals from the book and the off script segments of the audiobook

[Julia Vari | Communication and Media @JuliaVari]

@sved_sh I like that viewpoint. Almost like getting bad reps (everyone is going to have them) out of the way so that when you have valuable information from a course, it is applied to a higher quality rep.

[Julia Vari | Communication and Media @JuliaVari]

@trobbinswrites 🙌when in doubt zoom out. brilliant thread!

[Julia Vari | Communication and Media @JuliaVari]

Fun update having Grok curate tweets I might like and summarizing them to give me the TL;DR of the events. I dig this beta test.

[Julia Vari | Communication and Media @JuliaVari]

@PeterSFleeton Tip 2 is great! And I love that you showed that ideas come from research in your industry. So often it feels like people talk about ideation as pulling stories about your experiences from thin air.

[Julia Vari | Communication and Media @JuliaVari]

@heymikeoneill Nice read. There is an important aspect for understanding the strategy for achieving what you want each piece of content to make your specific audience feel.

[Julia Vari | Communication and Media @JuliaVari]

@sved_sh Agreed. In your opinion, do you think writing daily/in public has been more influential to improving the quality of your writing or has books/courses been more important to improving quality? Aka, reps are important but what's the secret sauce for improving the reps?

[Julia Vari | Communication and Media @JuliaVari]

@mehaines99 Thank you for sharing!

[Julia Vari | Communication and Media @JuliaVari]

Struggling to get your ideas down on paper?

Before you sit down to write your atomic essay, try brain dumping.

This method has been a game changer to my process.

Brain dumping is the process of unloading all your thoughts on a topic. No structure. No grammar check. It prevents the paralysis that often comes with overthinking on a topic (guilty!).

But here's the twist I've been using.

Use a voice transcription app like Otter.

It lets you speak your thoughts out loud while out for a walk (wear your headphones, it'll look like a phone call). Then once you have your voice recording, upload to an AI tool (like ChatGPT). This is where the magic begins.

AI can analyze the transcript. It can answer questions you ask helping you to organize your thoughts and forming the structure for your atomic essay. This partnership connects your creativity with AI's power. It ensures your content is authentic and focused.

Let me know if you give it a try!