Julian McCarthy

[Julian McCarthy @JulianM14178]

@mikemcginley25 It’s a weird avenue to head down. Do we want the jerseys to look like NASCAR? The league and owners probably do. But it could go towards a direction of offering extra compensation if a player does their own patch on their shoes or something

[Julian McCarthy @JulianM14178]

@mikemcginley25 I just think it was overhyped. There wasn’t much room to go up. Streaming has multiple possibilities of where it can go

[Julian McCarthy @JulianM14178]

@NoeckerRyan Was just about to say this! But yeah. Another way that could change the game is for this to truly take off. It could cause companies to sell these personalized items pre-made and partner with other companies

[Julian McCarthy @JulianM14178]

Does anyone think that every league is one scandal away from losing tons of advertisers? Or is it a strong foundation? One “innovation” that might occur is a complete abandonment of the league itself due to reactionary culture #SRM3227

[Julian McCarthy @JulianM14178]

However, they might be able to seamlessly transition the players and coaches and leagues to all be on the same page for advertising and marketing. physical sports leagues all have different sponsorship and styles. E-sports might all rally behind one company

[Julian McCarthy @JulianM14178]

I think esports could see some interesting innovation while still sticking to the same gameplan of other sport organizations. Putting ads in the games, on the side of the controllers or attire or championship trophy is not new #SRM3227

[Julian McCarthy @JulianM14178]

@theDorais I totally agree, there’s some uncertainty with where everything is going. But there certainly will be a civil war amongst sports teams and the leagues in the near future

[Julian McCarthy @JulianM14178]

Could be interesting to see if digital advertising gets more funding than tv advertising in the future #SRM3227

[Julian McCarthy @JulianM14178]

Honestly I think the biggest thing being overlooked is the lack of sports marketing in more public spots. I rarely see big billboards, physical or digital promoting anything. Innovation to that could be helpful still in places like time square #srm3227

[Julian McCarthy @JulianM14178]

@shawngill27 Couldn’t agree more. This has drastic implications on what the future of marketing looks like

[Julian McCarthy @JulianM14178]

The wheel spin thing for a free giveaway is EVERYWHERE too, obviously followed by a survey #srm3227

[Julian McCarthy @JulianM14178]

I have a fake email I put down for all the survey stuff. That email is probably at capacity for emails at this point. I wonder how many others who fill these out are in the same boat #srm3227

[Julian McCarthy @JulianM14178]

@AngelaBSTHM @theDorais @ReportReynolds Exactly. It seems counterintuitive sometimes. Then again, what’s a 60 dollar hoodie to a multi-million dollar company? If even 50% of the data is accurate, it was probably worth it

[Julian McCarthy @JulianM14178]

The key for collecting data is either A) make it continent and easy for the consumer
Or
B) do it without them knowing

#srm3227

[Julian McCarthy @JulianM14178]

Companies like Target and Walmart are on top of their game. If you buy from them once, the emails will continue until the day you die. Eventually, if you buy enough from them they’ll know exactly who you are #srm3227

[Julian McCarthy @JulianM14178]

A big one that no one has mentioned is likely a bit of collusion with major tech companies like Facebook and Google to gather data on anyone's search history to target consumers
#srm3227

[Julian McCarthy @JulianM14178]

@Tug02752 “Free” but yeah that’s a good example

[Julian McCarthy @JulianM14178]

One of the most innovative ways I saw data being collected from consumers is to have a giveaway. Often times pro sports teams will give out a signed baseball bat or something in exchange for a survey #srm3227

[Julian McCarthy @JulianM14178]

@tug58251 Exactly, finding out who is tweeting and posting about their favorite team is vital to trying to maintain customers #srm3227

[Julian McCarthy @JulianM14178]

I’ve actually seen companies offer money or gift cards in exchange for some data to that can properly used. Overall, providing incentives seems to work the best #srm3227

[Julian McCarthy @JulianM14178]

@DanielDesher This is similar to what I had said, it’s a very good way to disguise the fact they are trying to stalk you haha #3227