Kate Dishaw

Bay Area native | Comms @NorwestVP | Views are my own

[Kate Dishaw @KateDishaw]

@lennysan Toast w/butter is the top request right now

[Kate Dishaw @KateDishaw]

@GeorgeNHammond @FT @sjhmorris Congrats! Tech talkshow M&A 😆

[Mads @madsf88]

a woman recommending something to her friend group has a higher conversion rate than your entire paid ads budget

[Kate Dishaw @KateDishaw]

1000% agree here. Thank you, @lulumeservey. Going direct is ONE way to get in front of the audiences that matter to your business, but not the only way.

[Lulu Cheng Meservey @lulumeservey]

Going direct doesn’t mean never talking to the press and instead doing long-form podcasts (although All-In is an amazing platform)

It means establishing direct comms to avoid dependence on others, including reporters

It means making your own content, speaking live, doing trusted podcasts - basically filterless mediums where you don’t have to rely on misaligned third parties to represent you fairly

But self-reliance doesn’t mean wholesale knee-jerk rejection of all media, just as sovereignty doesn’t mean rejection of all potential allies. It’s “and” not “or”

Elon is fine boycotting media because he owns the global town square. But if you run a startup that’s selling to banks, maybe you should care about financial press because your customers do

When I began advocating to go direct a few years ago, the world was different. Relying on media as the main way to communicate publicly was the default. Against that backdrop founders needed to rotate hard to direct channels

Now, going direct is already the default for corporate communications. Being judicious and opportunistic about the right media to work with (whether journalists, podcasters, bloggers, YouTubers) is a complement, not a replacement, to going direct

[Lulu Cheng Meservey @lulumeservey]

Going direct doesn’t mean never talking to the press and instead doing long-form podcasts (although All-In is an amazing platform)

It means establishing direct comms to avoid dependence on others, including reporters

It means making your own content, speaking live, doing trusted podcasts - basically filterless mediums where you don’t have to rely on misaligned third parties to represent you fairly

But self-reliance doesn’t mean wholesale knee-jerk rejection of all media, just as sovereignty doesn’t mean rejection of all potential allies. It’s “and” not “or”

Elon is fine boycotting media because he owns the global town square. But if you run a startup that’s selling to banks, maybe you should care about financial press because your customers do

When I began advocating to go direct a few years ago, the world was different. Relying on media as the main way to communicate publicly was the default. Against that backdrop founders needed to rotate hard to direct channels

Now, going direct is already the default for corporate communications. Being judicious and opportunistic about the right media to work with (whether journalists, podcasters, bloggers, YouTubers) is a complement, not a replacement, to going direct

[Kate Dishaw @KateDishaw]

@CristinCulver 💀

[Christina Garnett @ThatChristinaG]

Losing an hour of time/sleep on International Women's Day feels like the most on brand thing this world has to offer.

[Kate Dishaw @KateDishaw]

@matt_slotnick Matt.

[Kate Dishaw @KateDishaw]

“Last moat for selling to humans: story, trust, taste.”

AI can’t build a believable and dynamic story or brand. At least, not yet.

[Ira Bodnar @irabukht]

https://t.co/wQh3RL5Fx3

[Kate Dishaw @KateDishaw]

Too real

[pedram.md @pdrmnvd]

worst part of living in the bay area is you’ll be having a perfectly beautiful dinner with your wife and then the table next to you will start talking about kubernetes

[Kate Dishaw @KateDishaw]

It’s unlike anywhere else.

Doesn’t hurt the weather has been INSANELY nice this week for all the visitors 😎

[ₕₐₘₚₜₒₙ @hamptonism]

you can quite literally change your entire life if you can afford to move to sf for 3-6 months.

[Kate Dishaw @KateDishaw]

@alexrkonrad exact thought today.

[Norwest @NorwestVP]

Stablecoins will define the next wave of fintech. Programmable, real-time, and always-on.

Vice President @jleites13 (who led Norwest’s investments in @raincards and @Stablecores) leverages his market research to put together a market map on stablecoin’s infrastructure and distribution layers.

https://t.co/ny4NLlQ6tK

[Kate Dishaw @KateDishaw]

What a way to end the year, @vezainc! Congrats!

[Norwest @NorwestVP]

Today @Vezainc enters a definitive agreement to be acquired by @ServiceNow. As Veza’s largest shareholder, we backed its vision early and supported the team as they built a category-defining platform that gives organizations clear visibility into who can take what action on which data.

Congratulations to CEO @thakurtarun and team! Learn more about Veza and its next chapter: https://t.co/yjO2LdzJuw

[Kate Dishaw @KateDishaw]

@alexrkonrad @UpstartsMediaCo Subscribed! Can't wait to read. Congrats!

[Kate Dishaw @KateDishaw]

@alexrkonrad @Forbes Congrats on a hell of a run, Alex! What will we do without you?? Can't wait to see what's next.

[Kate Dishaw @KateDishaw]

@svershbow Ankle Boots for wide legged jeans

[Kate Dishaw @KateDishaw]

Norwest General Partner @Zilberman spoke with @Axios' @samsabin923 about the rising threat of deepfakes and why deepfake detection will become just as necessary as email and application security tools:

[Axios @axios]

A new crop of companies are building businesses to detect deepfakes https://t.co/5upXiW82gj

[TechCrunch @TechCrunch]

The cybersecurity labor gap now stands at 4M+ open jobs. Intezer has raised $33M for AI tools to plug it https://t.co/LkWmYYyOvC

[Aaron Levie @levie]

We are absolutely not ready for the future