Elliot Kemp

Performance Marketing @1800Accountant // previously @Hanapin

[Elliot Kemp @KempThoughts]

@akaEmmaLouise Thanks for sharing, Emma! Excited to dig into this. Will be sure to pass along any feedback.

[Elliot Kemp @KempThoughts]

@ferkungamaboobo Historically this has came up with clients I've had in very high CPC/time sensitive industries like lawyers or plumbers - and I'm finding Finserv to have similar behavior that I saw in those types of accounts.

[Elliot Kemp @KempThoughts]

#ppcchat folks! I need input.

Thoughts on click fraud companies for PPC?

I am having trouble figuring out if the cost of these companies outweighs what they actually can save. What I'm finding is all the companies seem to overattribute cost savings and they're all % of spend.

[Elliot Kemp @KempThoughts]

@ferkungamaboobo I haven't proved it's a problem yet - just something that's always peaked my interest and especially so since scaling ad spend. We've seen a recent uptick in spam calls, so I'm covering my bases.

Is there an area within GA you'd start for IDing this w/o a click fraud partner?

[Elliot Kemp @KempThoughts]

@pateast @MidwestStartups @Intellagirl @markeshreve @ScottDorsey @aaron_gillum @eddiedesalle @iugameprof @ad_jennarator @aGameofSuccess @alconnor @audreybrownppc @Law_Rachael @LaurenInBloom @NicoleK_WTWO @bonpogorelc @Zbruner12 @one800kayla @punkrocklin @SomeoneToChase @DianeChelius @mawlzzzz @BrianaOgle2 @Miked_up16 @SomeSecretJake @jnewton09 Vote for B-Town if you can!

[Midwest Startups @MidwestStartups]

We're rolling out the rest of the #MidwestMadness Sweet 16 today! Will your city advance?

First up from Region 3:

1-seed Pittsburgh, PA goes up against 5-seed Bloomington, IN!
(vote at the end of the thread)

[Elliot Kemp @KempThoughts]

@BrianaOgle2 @pateast

[Elliot Kemp @KempThoughts]

@NeptuneMoon Lurker here! 😶

[Elliot Kemp @KempThoughts]

Has anyone in #ppcchat set up offline conversion tracking in Microsoft Ads? If so, please DM me! Would love to pick your brain..

[Elliot Kemp @KempThoughts]

@jakebrownppc @realsjsgiovanni Lovin' the hair!

[Elliot Kemp @KempThoughts]

@BryanGaynor12

[Elliot Kemp @KempThoughts]

@stoolpresidente Arsenal

[Alaina Ferree @Alaina_Ferree]

Hey agency friends!

My team is building a platform for professional resources - all those reports, ebooks, etc that every B2B brand creates.

Looks kinda like Spotify, but for business stuff.

We're still building, but I think you'll like it. >
https://t.co/TQBeaF90I3

[Midwest vs. The Rest @midwestern_ope]

A child was baptized in the church of the Midwest earlier today

[Jeff Allen™ @JeffAllenUT]

We have infinity new job openings even after filling 30+ in the past few months. APPLY! (and pls share this!)

https://t.co/Q1jWtlgdED

[PPC Hero @ppchero]

📣 #ecommerce advertisers!

The ecom funnel is more complex than new vs. returning customers.
But for some reason, we often still approach our ad strategy with that mindset.🤔

No more!

In today's post, Marc describes a NEW ecom campaign structure ➡️ https://t.co/lGpQ8vNTAL

[Elliot Kemp @KempThoughts]

@NeptuneMoon Thanks for sharing!

[Jason Kint @jason_kint]

Bam, there it is.
After more than a year of bipartisan investigations of Google, Facebook (plus Apple and Amazon), the U.S. House antitrust report just dropped. Time to go into deep-read mode. Tweets likely comin'. cc @dcnorg https://t.co/6ATnizrPP6

[PPC Hero @ppchero]

A common question in #ppc, especially for niche businesses, is:
"What do I do when @GoogleAds flags my keywords as 'low search volume'?"

Luckily, we cover that in a blog!
How To Address Low Search Volume Keywords in Google Ads: https://t.co/WGy52eCCbi