Kenna Coan

[Kenna Coan @KennaCoan]

@ally_wang4 I see the most ads on Snapchat. Tapping through stories on my home page there are so many ads. I think they aren’t effective because I get annoyed by the amount of them but also due to the mere exposure effects I think they’re effective to some degree. #UWJ201 #307

[Kenna Coan @KennaCoan]

@elliemilius1 We talked in a previous lecture about using focus groups to see how audiences feel about an ad, I think this same strategy could be effective, maybe testing messages on multiple focus groups could help determine what is “trendy.” #UWJ201 #307

[Kenna Coan @KennaCoan]

This weeks guest lecturer made me even more excited about potentially pursuing a career in journalism/ strat com. I’m wondering is anyone has suggestions for resources about options for careers or internships in these fields? #UWJ201 #307

[Kenna Coan @KennaCoan]

@BrookeP303 I haven’t played that game in years, and yet I still can remember the tune of the song! I think having a jingle is an extremely effective peripheral route advertising technique because we can’t control what gets stuck in our heads whether we like it or not. #UWJ201 #307

[Kenna Coan @KennaCoan]

@HesterEliot For me, I think peripheral route advertising has a greater effect on me. If an ad is trying to get me to think deeply about something I feel like I often ignore it. But, if there’s an ad with a celebrity I really like I’ll pay a bit of attention to the ad. #UWJ201 #307

[Kenna Coan @KennaCoan]

I really enjoyed this weeks article of the top 15 ads of the 21st. It made me think about which ads influence me the most. For myself- the amount of times I’m exposed to an ad greatly determines its influence on me. What are some ads that have greatly influenced you? #UWJ201 #307

[Kenna Coan @KennaCoan]

@ellese_martin I also think these two are very similar and am confused a bit about their differences. But I think the media I’m consuming is a combination of both but more so slant bias. #UWJ201 #307

[Kenna Coan @KennaCoan]

@SchillerCate I think it would be beneficial to use both. Social media is very useful for sharing opinions, but people get a bit carried away and riled up. Also having political polling will give the public the opportunity to express their opinions in a less heated environment. #UWJ201 #307

[Kenna Coan @KennaCoan]

#UWJ201 #307

[Kenna Coan @KennaCoan]

I found TWP article about Trumps plethora of false claims extremely shocking. The fact that this was our president spewing such a large amount of disinformation is concerning. It makes me wonder how can there be journalism of verification when the source is getting it wrong?

[Kenna Coan @KennaCoan]

@RWiesen I think these companies have a big influence on our media consumption. Most of us are streaming from these companies or companies who are influenced by them. I think maybe something should be done but also this is just how businesses work. #UWJ201 #307

[Kenna Coan @KennaCoan]

@SydneyVasquez12 I think our media would look very different. It could go two ways: there would be more media outlets because more people would enter the sector with lax rules. Or, the big companies would buy up the smaller ones resulting in a small number of news sources and biases. #UWJ201 #307

[Kenna Coan @KennaCoan]

The Sinclair video we watched during lecture honestly scared me a bit, but I think it very clearly exemplified horizontal ownership. With that in mind, you think that it is more beneficial for a media company to expand vertically or horizontally? #UWJ201 #307

[Kenna Coan @KennaCoan]

@AlexParizek This might also have to do with the serial-position effect. This means that a person tends to remember the first and last item as opposed to the middle. So, a truth sandwich is the most effective way to ensure that the audience is retaining the facts, not fiction #UWJ201 #307

[Kenna Coan @KennaCoan]

@adler_maddy This is a tough question because we come in contact with SO MANY stories. For me though, pieces about plastic pollution and the pacific garbage pack have influenced me a lot. Because of these stories I have completely changed my lifestyle and purchase choices.#UWJ201 #307

[Kenna Coan @KennaCoan]

PSA: don’t learn about truth sandwich strategy while hungry! Anyways... are catchy headlines that don’t necessarily lie, but definitely embellish take away from a sources “accuracy” (a key journalistic standard)? Or is this more subjective? Can accuracy be subjective?#UWJ201 #307

[Kenna Coan @KennaCoan]

@karaboyle003 #UWJ201 #307

[Kenna Coan @KennaCoan]

@karaboyle003 I feel that the news coverage has been as good as can be expected for unprecedented times. With the hostile media effect and biases, it’s not the news that needs to be altered but our intake of the information; people must consume news around covid19 from an abundance of sources.

[Kenna Coan @KennaCoan]

@kaylinwedel Being a news avoider makes these people more vulnerable to news bias I believe. Because they don’t have as much experience interpreting biases in the news (as compared to news omnivores) they would be more likely to fall into the extremes. #UWJ201 #307

[Kenna Coan @KennaCoan]

As a person who lives in a news desert and receives most of my news online, I was curious: are news deserts becoming more common because more people are seeking digital news or are more people forced to seek out digital news as a result of expanding news deserts? #UWJ201 #307