Inspired in part by the brilliant 'The age of average' from @alexjmurrell I ask whether a glut of best practice guides are making social content a bit meh and same-y. Here's my view and advice for brands who want to make thumbs pause 🤳🏽 https://t.co/9hjXSZCU8q
#content#social
The takeaway 👉🏼 Increases in WFH post-pandemic led to huge increases in #pet ownership among 20 & 30 year olds with no kids and £$€ to spare. If you’re working with a pet brand you need to ask how can we connect with younger owners who view their pet as a 1st child? #marketing
Trending content 🚨 Spotted on Instagram + TikTok this week. Creator posts ft. spoiled/loved pets living their best life with
“POV: You’re a dog with dual income millennial parents that have no kids” set to soundtrack of “Lucky” by Britney. Cute content but what’s the takeaway..
It’s quite simple.. influencers must be transparent about paid promotion. Many people I follow are so I’m happy to see influencers across the Atlantic like Kim K 👇🏼 being reprimanded, much like the @ASA_UK do this side. Let this be a lesson. #influenceurs#InfluencerMarketing