Laura

VP @BBB_NtlPrograms' National Advertising Division | Advertising Law | Supporting the Next Generation of Women in Leadership

[Laura @Lauraubrett]

@BBB_NtlPrograms @UberEats owned the expressly false claim on our Big Game Ad Claim bingo board!

[Laura @Lauraubrett]

@BBB_NtlPrograms And for those playing Bingo — there was a sweepstakes entry offer in that QR code! #biggameadclaims

[Laura @Lauraubrett]

@BBB_NtlPrograms Ad claims in a QR code? That is something I have never seen before!

[BBB National Programs @BBB_NtlPrograms]

Game day is here!

Keep your eyes open for Big Game Ad Claims and let us know if you get BINGO.

#AdBingo

[Laura @Lauraubrett]

Great listen on the Ad Watchers podcast explaining how consumer understanding is the driver behind NAD decisions.
https://t.co/jwIZIUxt4w

[BBB National Programs @BBB_NtlPrograms]

In the Ad Watchers #podcast series, National Advertising Division (NAD) attorneys Hal Hodes and La Toya Sutton (@LaToyaTheLawya) talk about the guiding principle behind all NAD decisions: consumer understanding.

Listen now: https://t.co/p8ZO0UrCEt

#AdLaw #AdWatchers

[Laura @Lauraubrett]

#AI continues to play an integral role in shaping the future of #advertising, and ensuring those systems are able to make ethical decisions is more important than ever. https://t.co/f6Hp0qaZxL

[Laura @Lauraubrett]

An important read for leaders committed to making change. Thanks for sharing, @BBB_NtlPrograms.
https://t.co/ViVZnB2VAU

[BBB National Programs @BBB_NtlPrograms]

Industry-wide efforts to self-regulate reflect a commitment to actual and sustainable change, even more so than individual company choices do.

Read more about the importance of independent industry self-regulation in this @ForbesNonprofit article: https://t.co/20htZXaJBd

[Laura @Lauraubrett]

A great podcast episode from @LaToyaTheLawya and Hal Hodes that explains what puffery is in advertising and when to draw the line on an unreasonable claim. #AdvertisingEthics
https://t.co/5pDKrr6snU

[Laura @Lauraubrett]

More than 31,000 people were defrauded by an Online Training Company and now the Federal Trade Commission is sending checks totaling more than $5.4 million to the consumers who were misled. #AdvertisingEthics

https://t.co/KGgEAsfcJm

[Laura @Lauraubrett]

BBB National Programs' latest blog does a fascinating dive into #AdLaw and the history of the FTC Green Guides. The Green Guides were first issued in the 1980s after an uptick in brands advertising their products as environmentally friendly.
https://t.co/njmoTKCWZt

[Laura @Lauraubrett]

This year NAD is celebrating 50 years of advertising industry self-regulation. Check out this informative timeline on how the implementation of programs like the National Advertising Review Board has helped protect consumers from irresponsible advertising.
https://t.co/bOXLXF4iKC

[Laura @Lauraubrett]

.@IntelInsider expects US upfront TV #AdSpending for 2021 to 2022 to increase by 7.6% year-over-year, hitting $19.90 billion. #TVAdvertising #FutureOfTV
https://t.co/RBMfcyONAr

[Laura @Lauraubrett]

Great share from @CassmerWard! When you can clearly communicate your vision, the more likely you are to get more people on board. #Leadership https://t.co/OivXCFe8aT

[Cassmer Ward @CassmerWard]

The best leaders have what it takes to step up during times of change. Communicating your vision and setting the tone can help make the process a successful one. Read more:
https://t.co/h3eRKp1864 #Leadership #LeadershipTips

[Laura @Lauraubrett]

Enjoyed the perspective that being a better leader means taking care of ourselves and not having all the answers. #Leadership
https://t.co/EWCAlhw9Wl

[Laura @Lauraubrett]

That was fun
@BBB_NtlPrograms! The historic power house players battled the young emerging talents in both the big game and the commercials. Thank you! #BigGameAdClaim #adlaw

[Laura @Lauraubrett]

Can I creatively interpret the @squarespace ad "working 5-9" as a quantified performance claim for my #BigGameAdClaim bingo board @BBB_NtlPrograms? Is that a reasonable interpretation? #Adlaw

[Laura @Lauraubrett]

@ubereats treats us with a throwback endorsement from our old friends Wayne and Garth! Tick that box on #BigGameAdClaim #eatlocal #adlaw @BBB_NtlPrograms

[Laura @Lauraubrett]

Thank you @vroomcars for filling my #biggameadclaim bingo card box for implied superior performance claims and for shaking up how we buy cars. #adlaw #oopsnotvroom @BBB_NtlPrograms

[La Toya Sutton @LaToyaTheLawya]

The @Oatly CEO singing checks off another box for me! #biggameadclaim #bingo #adlaw @BBB_NtlPrograms

[Laura @Lauraubrett]

Great job @oatly with the satirical song! Loved the commercial and ticked off another box on my @BBB_NtlPrograms #BigGameAdClaim bingo board. #adlaw