Lead DevRel

Interviews with Founders and DX Engineers behind dev tools, insights on Developer Marketing strategies.
We are building a toolkit to scale dev-tool companies.

[Lead DevRel @LeadDevRel]

Auth that developers actually want: @clerk's success story.

See how they're winning in authentication by listening to feedback, speeding up integration, and working smoothly with popular frameworks.

Read for ideas you can use in your own dev tools 🧵

[Bea Paz @beappx]

Auth that devs actually want.

How @clerk is winning the authentication game by putting developers first.

Unpack their success formula in this deep dive 🧵

[Lead DevRel @LeadDevRel]

@Arindam_1729 Looking forward to them 👏🏻

[Lead DevRel @LeadDevRel]

what’s the first thing your DevRel team shipped this year?

[Lead DevRel @LeadDevRel]

@Arindam_1729 @nextjs @CopilotKit Great article, Ari!

[Lead DevRel @LeadDevRel]

@qdrant_engine @Saboo_Shubham_ @Gargi__Gupta 👏🏻👏🏻👏🏻

[Lead DevRel @LeadDevRel]

How do you define "good developer experience" and how has your definition evolved over time?

[Lead DevRel @LeadDevRel]

https://t.co/7rdXZTgSXm

[Lead DevRel @LeadDevRel]

Let's talk about Developer Experience 🛠️

• What makes dev-tools great
• Why docs still fail in 2024
• Balancing simplicity vs power features

➡️ TODAY at 10am ET
🎙️ @sabrinaesaquino @beappx @AntWilson @FrancescoCiull4 @adityaoberai @HaimantikaM

https://t.co/7rdXZTgSXm

[Lead DevRel @LeadDevRel]

@danizeres 🔥👏🏻👏🏻👏🏻

[Lead DevRel @LeadDevRel]

@appwrite lmao love it

[Lead DevRel @LeadDevRel]

@danizeres @mrncst @nextjs @vercel 🔥🔥🔥

[Lead DevRel @LeadDevRel]

@AntWilson Amazing work, Ant 👏🏻

[dani bauer @danizeres]

When thinking of Developer Experience roles, companies need to clarify objectives and align with org goals.

Here's what to consider:
• Grow an active dev community
• Boost product adoption rates
• Improve developer comms channels
• Collect feedback for enhancements

[Lead DevRel @LeadDevRel]

@HaimantikaM @hashnode @WenYuGe1 This is amazing, we’re super excited!

[Lead DevRel @LeadDevRel]

@danizeres @ShopifyDevs what the code

[Lead DevRel @LeadDevRel]

@HaimantikaM So great 👏🏻 👏🏻 👏🏻

[Lead DevRel @LeadDevRel]

@HaimantikaM @AntWilson @supabase They did, go @supabase

[Lead DevRel @LeadDevRel]

Ever wondered how memes can boost your developer outreach?

We spoke with @AntWilson about how @Supabase uses memes to engage developers and grow their community.

Stick around for insights you can steal for your own strategy 🧵👇🏻

[Supabase @supabase]

-copy paste is invented in 1973-
devs in 1972:

[Bea Paz @beappx]

Here's what you need to know to craft a GTM strategy for your dev tool startup ↓

Understand your developers. Ask:
What platforms do they use?
What are their top 3 problems?
Where do they go for solutions?

This insight shapes your entire approach.

Nail your messaging
Focus on the problem, not just features.
Speak their language and show you understand their world.

Choose channels wisely
Developer communities, tech conferences, coding bootcamps, dev-focused podcasts. Focus on where your target devs are most active.

Timing matters
Align with industry events or tech trends and make sure you use the momentum.

Your GTM strategy will evolve.
Be ready to pivot, but stay true to your core value prop.

[Lead DevRel @LeadDevRel]

Thank you for your time @AntWilson -- we're looking forward to having you in the Lead DevRel Podcast 🔥

✍🏻 Written by @danizeres, revised by @beappx @HaimantikaM @sabrinaesaquino

[Lead DevRel @LeadDevRel]

Focus on growing impressions. Being consistently present in the community pays off when developers choose tools for new projects.

In developer marketing, authentic engagement makes a lasting impact.