Bea Paz

ugc engineer

[Julia Pintar @juliapintar]

we're hiring NYC-based tech ugc creators!

if you want to:
> join the top Tech UGC creator community
> get paid weekly
> receive opportunities to work with the BIGGEST brands in tech
> work with the best UGC Engineers and strategists to level up your content game
> join a young community-forward team

drop a comment below why you'd be a good fit, sending the application to a few standouts.

[Julia Pintar @juliapintar]

we hit 1 billion views last week

all with a small 8 person full-time team & 150 of the best creators

18 months ago i was nervous to hit 1M on our first campaign

1 billion views later, a lot can happen if you show up with good energy and a great team every day

more to come!

[Bea Paz @beappx]

@sabrinaesaquino @AskVenice fireeeee

[Bea Paz @beappx]

@juliapintar what a cute setup

[Playkit @PlaykitUGC]

honored to be featured by @Forbes

thank you @sobradob for highlighting us

[Bea Paz @beappx]

@sab8a that's so cool

[Julia Pintar @juliapintar]

this video did 700,000+ on IG and 997 views on TT

why? because instagram loves a rage bait

on tiktok people want to feel connected. on instagram, they want to win against others

TLDR:
tt: emotionally vulnerable content
ig: opinionated, "hot take" content

[Julia Pintar @juliapintar]

our top 5 videos drove 3.8M views last week

none of them look like ads, but all of them convert between 0.5-1% view to download using:

> emotional/relatable hooks
> product name dropped naturally in copy
> comment reply optimization

[Bea Paz @beappx]

@juliapintar claude code is literally everywhere now

[Bea Paz @beappx]

@merycodes @vercel congratsss Mery 🫶🫶

[Lee Robinson @leerob]

My biggest worries about coding with AI:

1. Beginners not actually learning
2. Atrophy of skills

I’m seeing #1 happen and I don’t have a good answer yet.

Leveling up as an engineer requires grinding and it’s not always fun. If AI can solve most of the problems for you, when do you lean into the healthy friction? When do you embrace the suck? Coupled with fewer opportunities for pair programming, it’s definitely tougher for those starting their engineering career.

It’s not all bleak though. Those with high agency are figuring it out and learning extremely fast. I just worry about the industry as a whole outside these folks. We need better products and better education. I’m hoping to try and do my part here.

For #2, I’m definitely paranoid about this for myself. What will it feel like to build software in 5 years? Will I have forgotten someone of the skills I used to rely on? Maybe that won’t even matter because we will truly be operating at a higher level of abstraction. Even if that pans out, it’s always been important to deeply understand the systems/dependencies you’re building on.

I normally talk about the stuff I’m optimistic for but think it’s good to have a healthy skepticism here.

[Bea Paz @beappx]

@emmainSTEM girl this bread looks amazing! good work

[Bea Paz @beappx]

@danizeres @emmainSTEM wait this is awesome 🔥 i need this app so bad

[Bea Paz @beappx]

@Alennushkaa thank you alena 🩷

[Bea Paz @beappx]

took a big step from the end of last year into this year to challenge myself to be better.

back to the basics, but with a twist: i’ve started a new degree in software engineering in the US this summer.

i'm beyond excited for this new chapter 💗

[Bea Paz @beappx]

@FrancescoCiull4 thank you fran, i appreciate it so much 💓

[Bea Paz @beappx]

@HaimantikaM thank you hai 🥹🫶

[Bea Paz @beappx]

@sahilsuman880 thank u my friend! @sahilsuman880

[Bea Paz @beappx]

@juliapintar omg THAT'S AWESOME

[Bea Paz @beappx]

@danizeres this setup 💜